28. Henkel Week II: Boris Rütten, Global Head of eCommerce on eCom Capability and Talent

The FMCG Guys

Jul 8 2023 • 27 mins

Boris Rütten, Global Head of eCommerce sits with Daniel at Henkel's Content Factory to go over the required capabilities and talent required to build a best-in-class Global eCommerce team in FMCG. Tune in to learn about:

  • Building capabilities across Amazon, brick + click, DTC and Retail Media
  • Democratization of eCom across other functions
  • The evolution of the Digital Leader: from specialist to generalist
  • Steering an eCommerce agenda from HQ