Christian von Alten joins us from Microsoft, where he helps FMCG companies accelerate their digital journey through cloud solutions. He's an industry veteran who's previously worked at the likes of Nestlé, Mondelez and Google.

In this episode, in which we were lucky to be joined by Peter VS Bond (AKA PVSB), from our sister podcast The CPG Guys, as a co-host, we cover:

• Christian's career journey
• What does the Cloud mean for FMCG companies
• How can companies adapt to the constant growht of Data
• The link between data, the cloud and AI and its impact on the shopping experience