# 164 - On The Future of Branding with CODO Design

The Beer Mighty Things Podcast

29-11-2022 • 53 mins

CODO Design co-founder Isaac Arthur drops in from Indianapolis, Indiana to delve into the history of CODO and the future of the Food & Beverage Industry.

We talk about marketing and branding for those who are bootstrapping, well-funded or re-branding.  We dive into the future trends & value props (better for you, familiar, barriers to entry) that could drive our industry’s growth.

We also talk about what Gen Z is buying, drinking and thinking about, including canibus. Then we celebrate CODO's successful books: Craft Beer Branding Guide, Craft Beer Rebranded,The Beyond Beer Handbook, and check out their Beer Branding Trends Podcast