The state of SEO is always changing, and there have been numerous key trends emerging throughout the past year that have impacted SEO significantly, including voice and image search, video SEO and AI integration. On this episode of the Digital Marketing Podcast, we're bringing you all of the latest SEO updates you need to know to maximise your marketing efforts. Join us as we discuss algorithm updates, link building, user experience, core web vitals and of course AI content and EEAT. -- Show notes: https://targetinternet.com/resources/the-state-of-seo-in-2024  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

In today's fast-paced digital world, marketing roles are more multifaceted than ever, with responsibilities from content creation to social media management to graphic design (and everything inbetween). This episode of the Digital Marketing Podcast dives deep into our favourite design hacks, spotlighting the best apps, tools and websites for creating attention-grabbing designs and promotional material. Whether your a graphic designer by name or juggling roles, there might just be something here that will enhance your creativity. -- Show notes: https://targetinternet.com/resources/design-hacks-you-need-to-know  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

It's without a doubt that AI has changed the game in terms of idea generation, content creation, data analysis, automatic tasks and more, but the art is really in the prompting. When prompts are written effectively, it not only saves time and resources because tasks are finished quickly, but it increases the quality of outputs and performance. Join us for our latest podcast episode for all our best prompting tips and techniques! -- Show notes: https://targetinternet.com/resources/how-to-perfect-your-ai-writing-prompts  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

The affiliate marketing industry is growing at a rate of 10% year-over-year. But what really is it? Often branded as 'making money at any time, from anywhere', the concept behind affiliate marketing is that affiliates promote someone else's products and earn a profit for every sale they make. However, it's not that simple. Understanding affiliates, merchants and networks, collaborating with influencers, the rewards and the risks, and potential profit and costs takes time to grasp. Join us for the latest episode of the Digital Marketing Podcast where we discuss everything you need to know to maximise your affiliate marketing efforts. -- Show notes: https://targetinternet.com/resources/complete-guide-to-affiliate-marketing  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

There is such a vast majority of digital marketing tools out there, it's really hard to keep track of the best ones to help you in your marketing efforts. And with the exponential rise of AI including generative AI and machine learning, the search for the best tools has become even harder. Join us on our latest podcast episode for our favourite, practical AI tools that we use and love. -- Show notes: https://targetinternet.com/resources/the-best-ai-tools-for-digital-marketing Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

Conversion rate optimisation can often be an under-focused area for digital marketers; AB testing, multivariant testing, testing the elements on your page, and more. When Google's own online split-testing tool was sunsetted not long ago, they recommended some of the best tools to help you in your CRO efforts. One of those tools was Optimizely, who reinvent how marketing and product teams work to create and optimize digital experiences. On today's episode of the Digital Marketing Podcast, we are joined by Optimizely's Chief Product Officer Rupali Jain, to discuss how we should be approaching CRO, experiementation and what's really important. -- Show notes: https://targetinternet.com/resources/conversion-rate-optimisation-personalisation  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

Some of you might of noticed around this time last year we did a FULL rebrand. For some (like us…) letting go of a brand can be difficult, especially when it has been around for years and you've developed a strong attachment. But sometimes, your business has evolved way past what its branding currently represents, and it's time for a change. On this episode of the Digital Marketing Podcast, we are joined by the talented team behind the Target Internet rebrand and leading-London agency Wildish & Co. With clients from all sectors, including start-ups and large global brands, they'll be giving us the low down on their tried and tested branding process that helps businesses cut through the noise and stand out in their space. -- Show notes: https://targetinternet.com/resources/how-to-navigate-a-rebrand  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

Google Consent Mode (Version 2), New Core Web Vitals, EEAT — as usual, Google is not short of new changes. Join us on our latest episode of the Digital Marketing Podcast as we bring you the latest Google Updates you need to know, so you can always get more from Google. -- Show notes: https://targetinternet.com/resources/getting-more-from-google/  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

In today's episode of the Digital Marketing Podcast we delve into the latest email statistics so you can stay on top of your email marketing game. We've gathered the up-to-date industry averages, including open rates, click-through rates and bounce rates to help you understand where you compare with your industry landscape. We also breakdown the new Email Sender Guidelines, so you're up to date on the best practices on spam, authenticity and unsubscribe rules. -- Show notes: https://targetinternet.com/resources/latest-email-statistics  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

On today's episode of the Digital Marketing Podcast, we discuss the most drastic change Google has made to its user interface in 25 years, Search Generative Experience. Pushing search results listings further and further down the page, Google's SGE introduces a brand new section of AI-generated information. However, with notable negative feedback from users, it's unclear whether it's something we should be concerned about just yet. Listen in to hear our discussion, but when it comes to producing content, remember our aim should always be making our customers happy, not the algorithm. -- Show notes: https://targetinternet.com/resources/whats-new-with-ai-search Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

The onset of GA4 hasn't been smooth sailing, it was completely different to the platform we know and loved and it was continually changing. However, the ability to build custom reports completely changed the game. As much as we now love GA4, there was one report we couldn't get our heads around, until now. Join us on our latest episode of the Digital Marketing Podcast as we break down GA4's Funnel Report, so you can see just how many users make it through each step of the online journey and which areas they might of dropped off, needing attention. -- Show notes: https://targetinternet.com/resources/ga4-funnel-reports  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

Custom GPTs are custom versions of ChatGPT that Open AI users can create for their own specific purpose. Building your own GPT requires no code, all you have to do is configure the ChatGPT by telling it what you want to create, give it some guidance on tone of voice etc, and the builder will take it from there. Join us on today's podcast episode as we tell you everything you need to know about custom GPTs, including the best custom GPTs in the GPT store and our own real-world use cases of how we've used (and loved) them. -- Show notes: https://targetinternet.com/resources/custom-gpts-for-marketing  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

In this episode of the Digital Marketing Podcast, we delve into the latest updates and functionalities of Google Analytics 4. If you are getting lost in your Google Ads conversions, not sure how to work with secondary dimensions, or need a deeper understanding of user reports, tune in for our latest news, tips and tricks to help you master the platform. If you’re looking for some further guidance on GA4, we have a Masterclass coming up on 27th February. -- Show notes: https://targetinternet.com/resources/ga4-news-tips-and-tricks  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

On today's episode of the Digital Marketing Podcast, we are joined by Andy Fowler, CEO and Will Gordon, Director of Marketing at Nutshell CRM, who are the winners the Automation and Personalisation category of the Digital Marketing Toolkit Awards. Nutshell proides an all-in-one growth software featuring CRM, email marketing, and contact management to help sales teams close more deals. With its competitors being big giants such as Salesforce and Hubspot, how do Nutshell compete and continue to scale up? In this episode, Andy and Will discuss with Daniel how they have competed against such huge competitors, how they continue to solve problems in the CRM space and how they've build their product-led software. Not one to miss! Tune in today. -- Show notes: https://targetinternet.com/resources/crm-scaling-up-and-beating-the-giants  Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

We are back with another trends episode, and what better trends episode to do, than one at the start of a fresh year, looking at the year ahead. So we bring you our digital marketing trends for 2024! With the phase-out of third-party cookies looming, the cookieless future is fast approaching... join us as we discuss how you can prepare for its impact on digital marketing. We also discuss other emerging trends for 2024, the ride of voice, image and video search, private GPTs and AI (of course) and new types of web interface! Tune in today. -- Show notes: https://targetinternet.com/resources/digital-marketing-trends-for-2024  We'd love to hear any of your marketing New Years Resolutions or any feedback on the show you may have. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

First of all, Happy New Year! We’re looking forward to the year ahead and we’re sure that 2024 won’t be short of new marketing trends and developments. In this episode of the Digital Marketing Podcast, we bring you our (long) list of New Years Resolutions that we will be bringing into 2024, and that we recommend you do to. From updating old content and keeping diaries of who you engage with online, to testing the small stuff, not just relying on GA4 and running SEO audits to get hold of any website issues, tune in to hear our top recommendations to get the most out of your marketing efforts this year. -- Show notes: https://targetinternet.com/resources/new-years-resolutions-for-marketers-in-2024  We'd love to hear any of your marketing New Years Resolutions or any feedback on the show you may have. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

Attribution modelling helps marketers understand which campaigns or activities were most effective in driving conversions, allowing marketing teams to adjust budgets and other factors accordingly. Sounds like a perfect methodology, but it’s not all smooth sailing. Join us for the latest episode of the Digital Marketing Podcast as we discuss the dangers of attribution modelling, such as overlooking external factors, the hazards of over-reliance on data, issues with cannibalisation and more. -- Show notes: https://targetinternet.com/resources/the-danger-of-attribution-modelling  Do you have any feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

On today's episode of the Digital Marketing Podcast we welcome Jonathan Lovatt-Young, founder of Love Experience and user experience expert with 30 years of expert in digital design and brand strategy, to talk about how to review your competitors in an actionable way. If you are reviewing your direct competitors and conducting competitor analysis', great. But what are you doing with that information? Is it valuable? What are you taking away from them? To turn your competitor analysis into actionable insights you need to understand the entire customer journey, so you know how to outperform. Join us as for this insightful episode as Jonathan guides us through his strategies. -- Show notes: https://targetinternet.com/resources/usability-and-competitor-reviews  Do you have any feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

If you’re not yet aware, Google are launching their latest AI development, Gemini — a multimodal artificial intelligence model that can reason seamlessly across test, images, video, audio and code. It is the first model to outperform human experts on MMLU (Massive Multitask Language Understanding), and surpasses GPT-4 in 7/8 capability benchmarks. Gemini is not due to be released to the public until January 2024, but its API is now available to developers and Bard is currently powered by Gemini Pro. Despite numerous reports on Google falling behind in AI compared to others, Google’s Gemini could be the first serious competitor of ChatGPT, which has dominated the AI space since its launch in November 2022. -- Show notes: https://targetinternet.com/resources/google-gemini-vs-chatgpt  What are your thoughts on Google Gemini? Or do you have any feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

On today's episode of the Digital Marketing Podcast, we are joined by Simon Kemp, Chief Analyst at Datareportal. We're sure many of our listeners will have heard of Datareportal, but for those who haven't, they compile thousands of free reports online on social media use, internet use, digital marketing use and more in every country in the world. Bringing you the latest stats in digital marketing, Simon explores the remarkable growth in digital adoption, the country with the biggest surge in internet users and its impact on the rest of the world. We then turn our attention to Tiktok's continued expansion, and significant growth as a news source for younger audiences. Our journey through the digital marketing landscape wouldn't be complete without discussnig search engines. Is Google retaining search volumes or losing the younger generation to social media networks? Stay tuned! -- Show notes: https://targetinternet.com/resources/the-latest-stats-in-digital-marketing-with-simon-kemp  Have feedback on the show? We really would love to hear from you. Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.