A good video marketing strategy is all about making conversation with your audience and comprises of different content types for each stage of the sales funnel. Jon explains how this can be done using three of his popular models; hero hub help go, the digital sales funnel and the fixed vs. fluid platform.
Join us next week where we welcome Jon back for a second episode where we dive into understanding of why video works so well.
Links
Jon’s Book - Video Marketing: Create Engaging Video Campaigns to Drive Brand Growth and Sales