Brand India - Beyond the myths & numbers

Remembering It Differently with Ramya and Rachel

Sep 19 2024 • 53 mins

This is the episode that tells you what the last 75 years have really been like for India as a brand. We have been leading up to this episode all season and this is the one that ties it all together. All those Nizam of Hyderabad references, the homage to the Maharajah, the political upheaval, the companies that led Brand India and the campaigns that brought visitors in. This one is a doozy but it may help to think of it as a podcast form of We Didn't Start The Fire if Billy Joel had set it in India from 1947 till now.

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