From a nation of DIY beauty products to homegrown brands and marketplaces like Nykaa, Lakme, Sugar, and Colorbar we have come a long way. Looking good is now not just easier or more affordable but also something that fuels our economy (lipstick is indeed recession proof after all). Fashion has also evolved from the six yard to the runway. Find out how your grandmother's choice of beauty and fashion brands led to your "add to cart" preferences.

Stay connected with our hosts on Instagram:

• Ramya Ramamurthy: @ditheringfunambulist
• Rachel Lopez: @thegreaterbombay

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