In this episode, I delve into the power of Instagram stories for mid-funnel marketing, emphasizing intentional posting for audience connection. Explore my strategy, featuring content pillars like work-life balance and personal interests, intertwined with business insights. Join me as I share plans for self-care routines, cooking adventures, and navigating parenthood with ADHD, while leveraging TikTok for further engagement.   Let's unlock the potential of your Instagram stories strategy together!   Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588    ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/   ✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720   ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

Welcome to today's episode where I explore the keys to business success. I highlight the vital role of passion in your offerings and share strategies for turning dreams into profit. Reflecting on my own journey, I discuss how focusing on a fundraiser impacted my business and encourage prioritizing personal well-being while building a supportive business. Drawing from personal experience with ADHD, I offer tips for maintaining focus, emphasizing positivity and finding joy in tasks. I stress the significance of staying passionate about your offerings, creating content you love, and allowing time for experimentation. If focus wavers, consider if it aligns with your true passions. Join me as we delve into building sustainable businesses that prioritize what truly matters, focusing on love and consistency over constant change.   Tune in for actionable insights on navigating entrepreneurship with passion and purpose.   Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588    ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/   ✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720   ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

In this episode, we delve into the detrimental effects of social media on your business confidence and provide actionable strategies to counter them. We discuss the prevalence of pain point marketing, how competition can erode confidence, and the impact of low engagement. By becoming aware of these challenges and adopting proactive approaches, you can harness social media as a powerful tool to boost your confidence and grow your business.   Tune in to learn how to navigate the complexities of social media with resilience and purpose.   Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588    ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/   ✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720   ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

Join Tori as she dives into her journey of content creation struggles on LinkedIn and Twitter while venturing into consulting in agricultural machinery and supply chain sectors. Despite tempting enquiries from larger organizations, Tori remains dedicated to tackling logistics, supply chain, and distribution challenges on social media. Offering invaluable advice, Tori discusses strategic shifts without overwhelming customers and the importance of mastering core functions before expanding revenue streams. And the best part? Tori's not just talking the talk – she's walking the walk, treating herself like a client to push beyond her comfort zone! Don't miss out on insights into her upcoming consulting services in business strategy, marketing, and sales.   Tune in now for an inspiring journey of growth and transformation!   Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588    ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/   ✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720   ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

In this episode, Tori unpacks a real client case study, shedding light on the internal hurdles limiting growth opportunities. Discover how outsourcing key roles and revamping internal processes freed up valuable time and enhanced efficiency for the core team. You will also learn about the transformative power of marketing solutions like email campaigns and strategic partnerships, driving both sales and customer satisfaction. Don't miss out on insights into leveraging partnerships and cross-marketing to boost brand recognition and connect with target audiences. With goal development and monthly planning, witness the journey towards greater flexibility, reduced stress, and remarkable sales growth!   Tune in now to learn how these strategies can pave the way for business success!   Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588    ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/   ✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720   ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

Are you looking for tips on how to bolster your personal brand and embrace your quirky side?   In this episode, I chat with Rebecca Saunders, founder of the Champagne Lounge, an empowering online community for regional businesswomen. The Lounge fosters conversation, support, and networking exclusively for women, featuring virtual meetups and fireside chats.   Rebecca shares insights on celebrating achievements, fostering self-confidence, and navigating challenges while advocating for embracing individuality. Highlighting the recent International Women's Day event she organized, Rebecca underscores the importance of financial equality and skill promotion.    Tune in for empowering advice and actionable tips to elevate your personal brand journey.   Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588    ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/   ✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720   ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

🎙️ Tune in as I unveil the secrets behind my Instagram growth strategy! 🌟   In this episode, I'll take you behind the scenes, sharing the surprising success of a boosted post and the unexpected setback of another. Learn valuable insights from my experience and discover effective social media strategies. 💡 Experimentation leads to success 🚀 Boosting against the odds 🔍 Embrace experimentation and adaptation ⚠️ Learn from setbacks   Don't miss out on valuable tips to elevate your social media game!   Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588    ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/   ✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720   ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

In this episode, we delve into the relevance of group coaching in 2024. Discover the benefits of long-term coaching relationships, flexible pay-as-you-go options, and niche-specific assessments that propel collective success. Tori also shares a client case study about launching a membership program, along with essential considerations for starting group coaching programs.   Tune in for valuable guidance and unlock the potential of group coaching today.   Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588    ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/   ✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720   ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

In this episode, Tori shares her Instagram strategy, revealing how she captures a cold audience's attention with high-level, mysterious content while not taking it too seriously and trying new things. Tori also dives into the benefits of using ManyChatbot for follower engagement. Tune in for actionable tips and a fresh perspective on Instagram marketing!   Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588    ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/   ✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720   ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

Join Tori this week as she explores the transformative impact of sharing personal stories and user experiences, turning your brand into a relatable entity, fostering trust, and ultimately enhancing sales. Tori also delves into the potency of user-generated content and problem-solving narratives, while gaining invaluable behind-the-scenes insights that solidify connections with your audience and propel your business forward.   Listen now to find out more!   Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588    ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/   ✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720   ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

In this episode, Tori focuses on what's working for rural and regional business owners in 2024, emphasizing niche markets, VIP experiences, and the use of AI.   The focus is on providing an epic customer experience, improving customer connections, and leveraging competition. The key to success is employing honest marketing principles for a sustainable business.   Listen now to find out more!   Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588    ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/   ✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720   ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

For small business start-ups, smart spending is key. In this episode, Tori discusses prioritising one-on-one support over costly courses and systems. Tori recommends starting with a basic website, considering templated options like Squarespace or Wix. Invest in coaching, branding, photography, and a booking system to attract clients. Tori also suggest engaging with reviews and outreach for growth.   Tune in to find out more!     Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588    ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/   ✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720   ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

In this episode, Tori highlights the crucial role of collaboration in building a strong business foundation. She discusses the benefits, such as shared knowledge and resource optimisation, and stresses the need for alignment in values with collaborators. Tori recommends using events and online platforms for collaboration, emphasising thorough research to avoid any negative impact on your business.   Tori discusses the accessibility of the online world and urges thoughtful consideration when selecting collaborations. As a practical step, she suggests creating a hit list of potential collaborators for 2024, highlighting the significance of building and accessing new audiences through collaborative efforts.   Tune in for valuable insights into the art of successful business collaboration.     Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588    ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/   ✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720   ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

In this episode, Tori explores the challenges of rural business ownership, emphasising the unique priorities and values compared to urban counterparts. She suggests seeking advice from those who understand these circumstances and stresses the importance of setting realistic, value-aligned goals.   Sharing her experience, Tori encourages intentional time management for self-care and business growth amidst busy schedules. She promotes realistic daily and business goals, discourages social media comparisons, and advocates for leading one's life and business authentically.   Join Tori for insights on navigating the chaos and perfection of your 24 hours while staying true to your values and priorities.     Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588    ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/   ✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720   ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

In this episode, Tori shares a transformative coaching experience with a time-strapped client seeking to shift from a B2C to a B2B business model. Facing challenges, they strategically assembled a team and explored scalable opportunities through B2B relationships. The primary focus was on creating a sustainable model to meet income goals and facilitate the client's transition from a full-time job.   Tori guided the client in transitioning from a one-to-one business to a scalable one by introducing a resource library and incorporating a one-to-many element. The client's business model now encompasses B2C, B2B partnerships, and one-to-many approaches facilitated through B2B channels. Tori also assisted in the successful launch of a speaking package and the execution of a content strategy. As a result of Tori's coaching, the client experienced a mindset and confidence transformation, leading to increased faith in her business. The business has not only grown but is anticipated to evolve into a massive empire within the next 12 months.   Tune in to discover the strategies and insights that contributed to this remarkable success story.   Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588    ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/   ✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720   ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

In this episode, Tori shares her strategic annual planning process. Employing a tactile approach with a giant paper and vibrant markers, Tori evaluates her income streams, pinpointing successes and areas for enhancement. She dedicates focus to both customer-facing aspects and internal operations, listing and addressing opportunities. Recognizing the podcast's role in audience growth, Tori re-evaluates her tactics, emphasizing the importance of this platform. Tori also plans to streamline operations by communicating monthly task outlines to her VA. This strategic outsourcing aligns with her recognition of time constraints. Tori considers continuous professional development and potential coaching in 2024, acknowledging its importance. Diving into business forecasts, ad spend analysis, and contemplating the integration of an Online Business Manager (OBM) for enhanced project management, Tori emphasizes the significance of accessible, straightforward planning methods. She encourages engagement on Instagram and invites podcast reviews, fostering a community-driven approach to her insightful discussions.   Let’s Connect ✨ To join my Facebook group, The HUB for Rural and Regional Business Women: https://www.facebook.com/groups/390255915030588    ✨ Follow me on Instagram: https://www.instagram.com/tori.kopke/   ✨ Book a free 15 minute call: https://app.acuityscheduling.com/schedule.php?owner=16693074&appointmentType=8209720   ✨ Check out the Power Project: https://www.thepowerproject.com.au/thepowerproject

If you have been following me for a while, you will know that one of my favourite times of the year is when I get to pick my word of the year. Well, it's that time again! This is my 5th year of having a word of the year and it feels really good to be able to reflect and see if I was able to stay on track with what I was intending to do for the year.

After every launch, I like to do a little bit of a recap and I do that for myself internally. But, today, I would like to take you on a little behind the scenes look at the launch!

As a raging introvert, Tahryn of The Social Bolt knows the secret to business success is to embrace your unique blend of magic and do business in a way that works for YOU.   In this episode, we delve into the world of marketing and messaging, exploring the keys to crafting a compelling brand message that helps your brand stand out!

You're in for a treat this week as we are joined by Mel Daniel, founder of Meld Business Services talking about messaging and the why behind creating powerful content.   Mel Daniels is a Content Strategist and Speaker who loves to understand ‘why’. Even past her toddler years, she always asked why. She wanted to understand why things worked like they did, why people acted a certain way and why she was the only one who loved peanut butter and sultana sandwiches.