Mark Patchett is the Founder of Growth Shop, an agency that launches direct-to-consumer brands with $5 million to $30 million annual revenue. As an e-commerce entrepreneur, he has spent over 12 years building growth teams to scale businesses with over $1 billion in revenue. Mark has experience across more than 250 companies, from hyper-growth startups to global brands like the BBC, The Economist, and Channel 4. Before Growth Shop, he held various roles at Resident, including Growth Advisor, VP of Growth, and Head of Performance.
Do you want to grow your business? Most companies believe that to scale rapidly, you have to expand your budget. What if you could double your revenue without spending more money?
According to Mark Patchett, 80% of customers don’t scroll past the top of your web page. So to maximize the path to purchase, you have to increase the conversion rate, average order value, and customer lifetime value by 26%. To take it one step further, Mark says to compile customer reviews from both your brand and your competitors to analyze common themes and pinpoint customer preferences so you can stay one step ahead of the curve.
In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz chats with Mark Patchett, Founder of Growth Shop, about strategic business growth. Mark talks about why you shouldn’t neglect conversion rate optimization, the power of customer reviews, how he prepares companies for rapid growth, and much more!