[Top Agency Series] Scouting and Creating More Women Leaders With Laura Barnard

INspired INsider Podcast

Feb 28 2023 • 49 mins

Laura Barnard is the Founder of BREAKTHRU Brands, an agency that closes gender gaps and advances women in leadership. She has worked for top brands such as Wrigley and Haribo of America. Laura holds an MBA from the University of Chicago and a BA in psychology from Harvard University, which she attributes to her success as a marketing professional. Even with an impressive educational background, it’s Laura’s tenure as a college basketball player and team captain that she believes helped hone her leadership skills.

In this episode…

Studies show that women leaders are two times more likely than male leaders to advocate for diversity, equity, and inclusion. It has also been found that female leadership styles are more fitting to lead organizations of the future. So why is it that women in leadership are still more of an exception than the norm?

That’s where women like Laura Barnard come into play. A business leader with an elite educational pedigree who celebrates many accolades, she realized the void of women in leadership. Laura decided if she wants to see more female leadership, she has to create an outlet for advancement. So how is Laura trailblazing the path for more women leaders?

In this episode of the Inspired Insider Podcast, join host Dr. Jeremy Weisz as he sits down to have an in-depth conversation with the Founder of BREAKTHRU Brands, Laura Barnard. Laura discusses BREAKTHRU Brands’ mission, her 15-plus years in corporate America, and how it helped her hone brand marketing skills. Laura also shares why she’s grateful for her psychology degree, her time on the Harvard basketball team, and the process of brand unlocking.