Podcasting Business School: Podcasting tips for entrepreneurs, service providers, and coaches.

Adam Schaeuble, Online Business Coach for Podcasters.

This show will deliver podcasting tips about how to launch, grow, and monetize a podcast. If you are looking for podcasting tips from a full time podcasting pro then you are in the right place. This podcast will provide valuable insights for entrepreneurs, solopreneurs, small business owners, content creators, online coaches, consultants, and online marketers. If you want to learn how to leverage a podcast to grow your brand and your business, you are in the right place! This show will provide answers to questions like: *How do I start a podcast? *How do I get more podcast downloads? *How do I monetize or make money as a podcaster? *How do I use my podcast to grow my business? *How to get podcast sponsors? *How do I use a podcast to get more online coaching clients? *How can I use a podcast to grow my brand? read less

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519: Private Podcasts vs Limited Series podcasts. Which is better for most podcasters?

519: Private Podcasts vs Limited Series podcasts. Which is better for most podcasters?

Are you feeling the pressure to jump on the "secret podcast" bandwagon? 🤔 Hold up! Before you dive into the world of private podcasts, let's explore a strategy that might be even more powerful for your business. Here's what we're unpacking: The truth about "secret" or private podcasts (and why they might not be right for you) 🤫. How to leverage organic discoverability to attract your ideal listeners (without spending a dime on ads). The power of a limited series podcast funnel and why it could outperform a private feed. But that's not all... I'm also sharing: My personal success story using this exact strategy 📈. The crucial element your limited series must include to build your email list. How to position yourself as an expert and convert listeners into clients. Attention coaches, consultants, and service providers: If you're looking to grow your brand and attract clients through podcasting, this episode is a must-listen. Don't let confusion about podcast strategies hold you back. Tune in to episode 519 of Podcasting Business School and discover a method that could revolutionize your approach to podcast marketing – without breaking the bank. 🚨 Resources mentioned in this episode: Episode 405 of Podcasting Business School: https://podcasts.apple.com/us/podcast/podcasting-business-school-podcasting-tips-for-entrepreneurs/id1439327697?i=1000627560648 My limited series podcast: Podcast Monetization Tips for Online Coaches, Consultants, and Service Providers: https://podcasts.apple.com/us/podcast/podcast-monetization-tips-for-online-coaches-consultants/id1701828314 My online course: The Limited Series Podcast Launch Blueprint https://www.podcastingbusiness.school/lspf *Use the code LSPF to save $100 by 10/20/24

Episodes

519: Private Podcasts vs Limited Series podcasts. Which is better for most podcasters?

519: Private Podcasts vs Limited Series podcasts. Which is better for most podcasters?

Are you feeling the pressure to jump on the "secret podcast" bandwagon? 🤔 Hold up! Before you dive into the world of private podcasts, let's explore a strategy that might be even more powerful for your business. Here's what we're unpacking: The truth about "secret" or private podcasts (and why they might not be right for you) 🤫. How to leverage organic discoverability to attract your ideal listeners (without spending a dime on ads). The power of a limited series podcast funnel and why it could outperform a private feed. But that's not all... I'm also sharing: My personal success story using this exact strategy 📈. The crucial element your limited series must include to build your email list. How to position yourself as an expert and convert listeners into clients. Attention coaches, consultants, and service providers: If you're looking to grow your brand and attract clients through podcasting, this episode is a must-listen. Don't let confusion about podcast strategies hold you back. Tune in to episode 519 of Podcasting Business School and discover a method that could revolutionize your approach to podcast marketing – without breaking the bank. 🚨 Resources mentioned in this episode: Episode 405 of Podcasting Business School: https://podcasts.apple.com/us/podcast/podcasting-business-school-podcasting-tips-for-entrepreneurs/id1439327697?i=1000627560648 My limited series podcast: Podcast Monetization Tips for Online Coaches, Consultants, and Service Providers: https://podcasts.apple.com/us/podcast/podcast-monetization-tips-for-online-coaches-consultants/id1701828314 My online course: The Limited Series Podcast Launch Blueprint https://www.podcastingbusiness.school/lspf *Use the code LSPF to save $100 by 10/20/24

518: My Quick & Dirty Podcast Rebranding Strategy(Podcast Audit)

518: My Quick & Dirty Podcast Rebranding Strategy(Podcast Audit)

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . *How to leverage a podcast to build an online business and get more clients. Then check out EP 518 of Podcasting Business School where I do a Podcast Audit of the Purpose, Profits, and Pixie Dust podcast. ********** Sign up for a FREE Podcast Profit Potential Discovery Call: https://www.podcastingbusiness.school/

517: Using strategic interviews to grow your podcast audience.

517: Using strategic interviews to grow your podcast audience.

Are you tired of sifting through endless spammy guest requests for your podcast? 🙄 It's time to flip the script and get strategic about your interview game! In this eye-opening episode, I'm sharing my foolproof method for finding and booking guests that will actually help grow your show. No more random interviews that go nowhere – we're talking about building genuine relationships that lead to powerful collaborations. Here's what you'll discover: • Why my "invite first" strategy crushes those cringe-worthy cold emails 📧. • The four essential checkboxes every potential guest must tick (hint: being "famous" isn't one of them). • How to mine the podcast charts for hidden gems that align perfectly with your show. • Smart onboarding questions that set the stage for future partnerships. But wait, there's more! I'm also dishing out: • The embarrassing guest pitch I received while still recording (and why it was a total disaster). • Post-interview goals that turn a single conversation into a goldmine of opportunities. • Why I'm challenging my own "two-thirds content rule" and how it might benefit you too. Ready to transform your interview strategy from a time-suck into a powerful growth engine? This episode is packed with actionable advice to help you build the kind of genuine connections that fuel long-term podcast success. Don't let another mediocre interview slip by. Tune in to episode 517 and learn how to make every guest appearance count! 🎙️💪 🚨Sign up for a FREE Podcast Profit Potential Discovery Call: https://www.podcastingbusiness.school/

516: How to avoid losing clients for your online membership offer. (Online Business Q&A episode)

516: How to avoid losing clients for your online membership offer. (Online Business Q&A episode)

If you are looking for online business tips on topics like: . *How to use your podcast to get more clients. . *How to increase your email list size. . *How to leverage your podcast to build your online business platform. Then check out EP 516 of Podcasting Business School where I answer an online business question from one of my listeners. Use this link to submit your online business questions: https://www.speakpipe.com/podcastingbusinessschool 🚨Join the Online Business Academy for Podcasters🚨 https://www.podcastingbusiness.school/academy

515: Uncover Your Online Business Revenue Roadblock with This Powerful Framework.

515: Uncover Your Online Business Revenue Roadblock with This Powerful Framework.

Are you tired of spinning your wheels, trying to figure out why your podcast isn't bringing in the revenue you dream of? 💸 I've got a game-changing framework that's about to rock your world! In this episode, I'm pulling back the curtain on my brand new "Online Business Revenue Roadblock Analysis." It's the secret sauce I've been cooking up, and now I'm serving it hot and fresh to you! Here's what you'll discover: The three critical areas where your revenue might be getting stuck 🚧. How to pinpoint exactly where your business is hitting a wall. Actionable strategies to smash through those roadblocks and get that cash flowing. But wait, there's more! My personal struggles with finding the right offer (and how I overcame them). The shocking truth about pricing (hint: you might be leaving money on the table). The one question you must ask potential clients before jumping on a discovery call. This isn't just theory – it's battle-tested wisdom that took me years to figure out. Ready to stop guessing and start growing? Tune in to episode 515 of Podcasting Business School and let's turn your podcast from a passion project into a profit powerhouse! 🎙️💰 🚨 Join the Online Business Academy for Podcasters: https://www.podcastingbusiness.school/academy

514: How to optimize your discovery call process (Online Business Q&A episode).

514: How to optimize your discovery call process (Online Business Q&A episode).

If you are looking for online business tips on topics like: . *How to use your podcast to get more clients. . *How to increase your email list size. . *How to leverage your podcast to build your online business platform. Then check out EP 514 of Podcasting Business School where I answer an online business question from one of my listeners. Use this link to submit your online business questions: https://www.speakpipe.com/podcastingbusinessschool 🚨Join the waitlist for my Online Business Academy for Podcasters🚨 https://www.podcastingbusiness.school/academy

513: Five mistakes that are keeping podcasters from earning meaningful income with their online business.

513: Five mistakes that are keeping podcasters from earning meaningful income with their online business.

Are you struggling to turn your podcast into a thriving online business? 🎙️💼 You're not alone! In this rowdy September Pod Pal Zoom party episode, I'm spilling the tea on the five biggest mistakes keeping podcasters from earning meaningful income. Trust me, I've been there. My first three years of podcasting netted me a whopping $37 (mostly from a mushroom coffee affiliate code). But I've learned a thing or two since then, and I'm here to help you fast-forward through these common pitfalls. Here's what we're diving into: Why your podcast name could be sabotaging your success (and how to fix it). 🏷️The interview trap that's keeping you from being seen as the expert.The dangers of premature monetization (and when it's actually okay to start selling).Why selling directly from your show might be hurting your bottom line.The crucial element your offers are missing (hint: it's YOU). But wait, there's more! My "perfect podcast naming formula" for maximum discoverability.The "two-thirds content rule" for balancing interviews and expert positioning.How to create a "client conversion pathway" that actually works.Why business-level goals require business-level effort (and how to find the right balance). Remember, building a successful online business isn't about working harder – it's about working smarter. Ready to stop making these costly mistakes and start leveraging your podcast to build your online business? Tune in to episode 513 of Podcasting Business School, and let's level up your podcast game together! 🚀💰 🚨Join the waitlist for my Online Business Academy for Podcasters🚨 https://www.podcastingbusiness.school/academy

512: Options to consider when non ideal fit clients are signing up for your coaching offer. (Online Business Q&A episode)

512: Options to consider when non ideal fit clients are signing up for your coaching offer. (Online Business Q&A episode)

If you are looking for online business tips on topics like: . *How to use your podcast to get more clients. . *How to increase your email list size. . *How to leverage your podcast to build your online business platform. Then check out EP 512 of Podcasting Business School where I answer an online business question from one of my listeners. Use this link to submit your online business questions: https://www.speakpipe.com/podcastingbusinessschool 🚨Join the waitlist for my Online Business Academy for Podcasters🚨 https://www.podcastingbusiness.school/academy

511: Six KPI's podcasters should be tracking as they build their online business.

511: Six KPI's podcasters should be tracking as they build their online business.

Are you flying blind when it comes to your online business? 🤔 It's time to get serious about tracking your progress and supercharging your growth! In this eye-opening episode, I'm sharing the six key performance indicators (KPIs) that every podcaster should be monitoring to build a thriving online business. Why measuring matters: I kick things off by revealing Pearson's Law – a principle that's guided my business success since 2003. You'll discover how simply tracking your performance can lead to dramatic improvements, and why adding accountability takes those results to the next level. The 6 must-track KPIs for podcasters: Discovery calls (and why quality matters just as much as quantity) Monthly revenue (with a tip for the money-anxious among us) Podcast downloads (and the recent shifts you need to know about) Email list size (hint: ignore this at your peril!) Social media growth (which platforms I'm focusing on right now) Membership numbers (if applicable to your business model) But that's not all... I'll also share: How these KPIs interconnect to drive your business forward The simple Google Sheets hack I use to stay on top of my numbers Why expert positioning is crucial (and how to nail it if you're struggling) Remember, what gets measured, gets improved. It's time to stop guessing and start growing! Ready to take your podcasting business to the next level? Tune in to episode 511 and let's crunch those numbers together! 📊🚀 Important links mentioned in this episode: 🚨Join the waitlist for my Online Business Academy for Podcasters🚨 https://www.podcastingbusiness.school/academy 🚨FREE Workshop: Effective Lead Magnet Strategies for Podcasters (September 24th)🚨 https://www.podcastingbusiness.school/leadmagnet

510: Is your online business ready for a group offer? (Online Business Q&A episode)

510: Is your online business ready for a group offer? (Online Business Q&A episode)

If you are looking for online business tips on topics like: . *How to use your podcast to get more clients. . *How to increase your email list size. . *How to leverage your podcast to build your online business platform. Then check out EP 510 of Podcasting Business School where I answer an online business question from one of my listeners. Use this link to submit your online business questions: https://www.speakpipe.com/podcastingbusinessschool 🚨Join the waitlist for my Online Business Academy for Podcasters🚨 https://www.podcastingbusiness.school/academy

509: How to put social media and paid ads on the back burner with my Podcast FIRST marketing system.

509: How to put social media and paid ads on the back burner with my Podcast FIRST marketing system.

Ever feel like you're spinning your wheels with social media and paid ads? 🤔 What if I told you there's a better way to grow your online business and get more clients? In EP 509 of Podcasting Business School, I'm diving into the Podcast First Marketing System. This system is all about creating podcast content that builds your email list and positions you as the go-to expert in your field. Forget about chasing likes and shares—let's focus on what really matters. Here's what you'll discover in this episode: • Why your podcast should be the top of your business funnel. • Why two-thirds of your content should feature YOU as the expert, not just interviews. • Why tracking discovery/sales calls is the ultimate key performance indicator for your business. • The reasoning behind my new, super simplified, website. Ready to unlock the full potential of your podcast and skyrocket your business? Check out EP 509 of Podcasting Business School. 💪🎙️ 🚨Join the waitlist for my Online Business Academy for Podcasters🚨 https://www.podcastingbusiness.school/academy

508: How to build your email list so you can charge more for podcast sponsorships. (Podcast Audit: Inside Design)

508: How to build your email list so you can charge more for podcast sponsorships. (Podcast Audit: Inside Design)

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . *How to leverage a podcast to build an online business and get more clients. Then check out EP 508 of Podcasting Business School where I do a Podcast Audit of the Inside Design podcast. ********** Sign up for a FREE Podcast Profit Potential Discovery Call: https://www.podcastingbusiness.school/

507: Crafting Your Podcast's Profit Pipeline: Turning Listeners into Loyal Customers.

507: Crafting Your Podcast's Profit Pipeline: Turning Listeners into Loyal Customers.

Are you tired of feeling like you're throwing content into the void, hoping it magically turns into clients? 😅 I get it! As podcasters and online business owners, we often find ourselves stuck in a cycle of creating content without a clear path to convert our listeners into paying clients. In this episode, I'm pulling back the curtain on my brand-new framework: the Podcast Listener to Client Conversion Pathway. 🚀 It's time to stop hoping for results and start strategically guiding your audience from casual listeners to loyal clients. Here's what you'll discover: The three crucial zones in the conversion pathway (and how to navigate them). Why selling directly from your podcast might be holding you back. The power of "stepping stones" in deepening your relationship with your audience. How to use discovery calls as a bridge to your perfect-fit offer. But that's not all! The two danger zones that could be sabotaging your efforts 🚫. My secret sauce for conducting effective discovery calls. How to tailor your approach based on your personality and business style. The #1 KPI you should be tracking (hint: it's not what you think!). Remember, converting listeners into clients isn't about pushy sales tactics – it's about creating a clear, value-packed pathway that naturally guides them towards working with you. Ready to transform your podcast from a hobby into a client-generating machine? Tune in to episode 507 of Podcasting Business School and let's map out your personalized conversion pathway together! 🎙️💼 🚨Join the waitlist for my Online Business Academy for Podcasters🚨 https://www.podcastingbusiness.school/academy

506: Podcast content ideas and batch recording strategies. (Podcast Audit: the Potential Leader Lab podcast)

506: Podcast content ideas and batch recording strategies. (Podcast Audit: the Potential Leader Lab podcast)

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . *How to leverage a podcast to build an online business and get more clients. Then check out EP 506 of Podcasting Business School where I do a Podcast Audit of the Potential Leader Lab podcast. ********** Join the waitlist for my Online Business Academy for Podcasters https://www.podcastingbusiness.school/

505: Audience Retention Magic for Boosting Listener Loyalty in Your Podcast.

505: Audience Retention Magic for Boosting Listener Loyalty in Your Podcast.

Are you struggling to keep your podcast listeners engaged and coming back for more? 🤔 It's time to shift your focus from just attracting new listeners to nurturing your existing audience. In this episode, I'm diving deep into three game-changing strategies that'll help you keep your current subscribers hooked and eagerly anticipating your next release. Here's what you'll discover: • Why retaining listeners is just as crucial as attracting new ones. 💡 • The power of tailoring your social media marketing to your existing audience. • How to make your listeners feel like an integral part of your show. • The simple yet effective way to uncover what your audience really wants. But that's not all! I'm also sharing: • My 72-hour rule for maximizing episode promotion. 🕒 • The sneaky-effective SpeakPipe strategy for audience engagement. • How to craft newsletters that keep subscribers coming back for more. • Tips for turning listener feedback into compelling content. Remember, it's easier to keep your current listeners engaged than to constantly chase new ones. Ready to transform your podcast from a one-way broadcast into a thriving community? Tune in to episode 503 of Podcasting Business School and let's elevate your show together! 🎙️🚀 ****************** 🚨Join the waitlist for my Online Business Academy for Podcasters🚨 https://www.podcastingbusiness.school/ ******************

504: How to ramp up podcast audience engagment with a livestream. (Podcast Audit: the Dating Done Right podcast)

504: How to ramp up podcast audience engagment with a livestream. (Podcast Audit: the Dating Done Right podcast)

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . *How to leverage a podcast to build an online business and get more clients. Then check out EP 504 of Podcasting Business School where I do a Podcast Audit of the Dating Done Right podcast. ********** Sign up for a FREE Podcast Profit Potential Discovery Call: https://www.podcastingbusiness.school/

503: Curate Your Thousand True Fans Across Three Online Marketing Zones.

503: Curate Your Thousand True Fans Across Three Online Marketing Zones.

Ever feel like you're chasing a million followers when all you really need is a loyal tribe? 🤔 I've got news for you - building a thriving online business doesn't require a massive audience. It's all about cultivating those thousand true fans who are genuinely excited about what you offer. In this episode, I'm breaking down three crucial online marketing goals that every podcaster should be laser-focused on right now. We're talking email lists, social media platforms, and podcast downloads - the trifecta of building your thousand true fans. Here's what you'll discover: • Why 1,000 email subscribers is a game-changer (and how to get there) 📧 • The secret to choosing the right social media platform for your audience 📱 • How to hit that coveted 1,000 downloads per episode mark 🎧 But wait, there's more! I'm also dropping tips on: • The two types of lead magnets that'll supercharge your email list growth • My weekly newsletter strategy that keeps subscribers engaged (no AI required!) • The "72-hour promotion rule" for maximizing episode reach • Three specific areas to focus on for podcast growth (including my favorite paid marketing tactic) Building a thousand true fans isn't just about numbers - it's about creating genuine connections and delivering consistent value. Ready to stop chasing vanity metrics and start building a loyal community that'll fuel your podcasting success? Check out episode 503 of Podcasting Business School. 💪🎙️ ****** Sign up for a Podcast Profit Potential Discovery Call https://calendly.com/transformationcoach/consultation

502: Ideas for building your email list. (Podcast Audit: the Bookish Flights podcast)

502: Ideas for building your email list. (Podcast Audit: the Bookish Flights podcast)

If you are looking for podcasting tips on topics like: . *How to grow your podcast and get more podcast downloads. . *How to increase your podcast audience engagement. . *How to monetize a podcast. . *How to leverage a podcast to build an online business and get more clients. Then check out EP 502 of Podcasting Business School where I do a Podcast Audit of the Bookish Flights podcast. ********** Sign up for a FREE Podcast Profit Potential Discovery Call: https://www.podcastingbusiness.school/

501: Seven Strategies to Supercharge Your Solo Podcast Episode Content.

501: Seven Strategies to Supercharge Your Solo Podcast Episode Content.

****** Get more info and apply to join my next Podcast Growth Coach Certification cohort: https://www.podcastingbusiness.school/podcast-growth-coach-certification ****** Ever feel like you're stuck in a content creation rut, desperately searching for your next podcast topic? 😅 Trust me, I've been there! But what if I told you that planning your solo episodes doesn't have to be a hair-pulling nightmare? In this episode, I'm sharing my secret sauce for effortless content planning – 7 game-changing strategies that'll keep your solo episodes flowing like a well-oiled machine. 🚀 Here's a taste of what you'll learn: • The power of an "idea bank" and how it can save your sanity • Why mapping out 52 weeks of content isn't as scary as it sounds • The golden question you should be asking your audience (hint: it's simpler than you think!) • How to identify your core topics and essential yearly episodes • A clever trick for breathing new life into old content But wait, there's more! I'll also reveal my advanced "content campaign cycle" strategy – perfect for coaches and service providers looking to align their podcast with their offers. 💼 Whether you're a seasoned pro or just dipping your toes into the solo episode waters, these tips will help you fall in love with your podcast all over again. So, are you ready to kiss content planning stress goodbye? Tune in and let's transform your solo episodes from a chore into a joy! 🎧✨

500th Episode of Podcasting Business School!

500th Episode of Podcasting Business School!

In this episode my Pod Pal Amanda Walker (host of The Best Damn Coach podcast) comes onto the show to interview ME with an anything goes Q&A session. With this episode you are going to get to hear me tell some stories about who I am outside of the podcasting and business world. Thanks to Amanda Walker for the collab on this episode. Check her out here: https://amanda-walker.com/ Thanks for supporting Podcasting Business School for 500 episodes!!!!