477: How to build a value ladder for your online business offers.

Podcasting Business School: Podcasting tips for entrepreneurs, service providers, and coaches.

May 21 2024 • 19 mins

If you are a podcast that is leveraging your show to build an online business it's really important to understand the concept of a value ladder.

A value ladder will allow you to put the correct offer (with the correct price point) in front of your ideal clients.

In this episode I will break down two types of value ladders that I use:

  1. The Base Value Ladder.
  2. The Recurring Income Graduation Ladder.
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