In the early 1990s millions of people around North America were swept up in an unprecedented sports trading card boom. As prices for rare baseball and hockey cards soared, the hobby which was once just for kids was suddenly being looked at as an alternative to investing in stocks. To match the demand, a record number of trading card companies cranked up production, offering a dizzying array of options. On this episode of History of the 90s, host Kathy Kenzora looks at the reasons for the boom and why it eventually went bust. Guest: Jon Waldman, author of Got ‘Em, Got ‘Em, Need ‘Em: A Fan’s Guide to Collecting the Top 100 Sports Cards of All Time. Twitter: @jonwaldman Contact: Twitter: @1990shistory Facebook: @1990shistory Instagram: @that90spodcast Email: 90s@curiouscast.ca For exclusive bonus content subscribe to History of the 90s Patreon page.: https://patreon.com/historyofthe90s Learn more about your ad choices. Visit megaphone.fm/adchoices