In this episode, Lori delves into the various types of business books, from educational resources filled with actionable content to inspirational memoirs that narrate personal journeys of success and struggle. She shares valuable insights into the decision-making process behind choosing the right type of book to meet your business goals, whether it's to educate, inspire, or simply share knowledge. The episode also covers crucial aspects of the publishing world, including the benefits and drawbacks of self-publishing versus traditional publishing methods. Listeners will gain an understanding of what makes a book both compelling and sellable, including the importance of an engaging cover and the strategic use of collaborative books to broaden one's reach. Featuring personal anecdotes and lessons from Lori's own experiences, as well as insights from book publishing expert Anita Henderson, this episode is a treasure trove of advice for anyone looking to make their mark with a book. Whether you're writing to establish authority or to connect with a broader audience, the discussion provides a roadmap for using literature as a powerful marketing tool. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads.  Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here! Connect with Lori

In this episode of The Encore Entrepreneur Podcast, Lori welcomes Anita Henderson, an author coach and book publishing strategist. Anita shares her wisdom on the impact of writing business books to bolster professional visibility. They explore various types of business books, including memoirs and instructional guides, and discuss Anita's own journey as detailed in her memoir, "Becoming the Minimalist Entrepreneur." The discussion highlights the importance of identifying and valuing one's unique story and the strategic use of storytelling in business. Anita explains the concept of minimalist entrepreneurship—making intentional choices that align with one’s personal and professional goals. For those inspired to begin their own writing journey, Anita provides resources through her "Three Tenets of the Minimalist Entrepreneur" available on her website. This episode offers invaluable insights for entrepreneurs looking to enhance their professional narrative and impact through book writing. Anita's Free Gift: The Three Tenents of the Minimaliist Entrpreneur Website: https://writeyourlife.net Connect with Anita:  LinkedIn https://www.linkedin.com/in/anitarhenderson/ Instagram https://www.instagram.com/anitatheauthorsmidwife/ YouTube https://www.youtube.com/channel/UCzt7iZLzARDJtglPi_IUArg Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

In this episode of the Encore Entrepreneur podcast, Lori delves into the realm of podcasting, offering valuable insights on starting and growing a successful podcast. She discusses the importance of podcasts for networking and self-promotion, the simplicity of setting one up, and the potential for monetization. Lori shares her personal podcasting setup and costs, emphasizing the need to cater to the ideal audience. She concludes by inviting listeners to engage with the podcast community and access additional resources through her private Facebook group and website.   Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

In this episode, Lori interviews Sheryl Plouffe from IconMaker. Sheryl shares her expertise on building a seven-figure business and the concept of risk reversal, where fees are tied to client results. They discuss the challenges of client engagement in coaching and the benefits of a high-ticket model. Cheryl emphasizes the power of podcasting for relationship building and introduces the three P's of podcast monetization: prospects, partners, and platforms. She advises on identifying ideal clients and leveraging speaking engagements for authority. Sheryl also highlights the value of strategic alliances and referral partners over traditional sponsorships for monetizing podcasts, offering resources like the Ultimate Directory of Podcasters and inviting listeners to her event, IconMaker Live. Sheryl's Free Gift: The Ultimate Directory of Podcasters Connect with Sheryl:  Website -http://www.iconmakerlive.com LinkedIn - https://www.linkedin.com/in/sherylplouffe/ Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses.  Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients.  Schedule here!  Connect with Lori

In this episode, Lori emphasizes the crucial role of pinpointing and comprehending the ideal client for business success. She touches on the need for precise marketing and understanding client demographics and psychographics. The concept of the reticular activating system,  is introduced, suggesting its use in attracting the ideal client. Lori advises listeners to define their ideal client with a detailed bio and visual representation, offering practical tips for entrepreneurs to engage with their target audience and grow their ventures. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. 🎁 Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. 👥 Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. 📅 Schedule here!  📲 Connect with Lori

In this episode of the Encore Entrepreneur Podcast, Lori talks with Betty Emrey, a marketing writer, about the critical role of messaging in marketing and branding. They explore the importance of understanding the target audience to create resonant brand messages. Betty shares her method of interviewing clients to capture the essence of their business for unique market positioning. They also discuss the use of AI, like ChatGPT, in content creation and how it can save time and clarify messaging. Betty highlights common mistakes businesses make, such as inconsistent messaging across platforms and changing messages too frequently. She suggests conducting a brand messaging audit to ensure consistency and effectiveness. Betty also teases an upcoming brand messaging audit workshop. Listeners are invited to connect with Betty through her website and to join Lori's private Facebook group for marketing tips. Betty's free gift: Contact Betty - and be sure to mention the podcast 🎁 📲 Connect with Betty:  Website: useyourwordsmarketing.com  LinkedIn: Betty Emrey Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!  Connect with Lori

In this Encore Stories edition of the Encore Entrepreneur Podcast, Lori welcomes Anjel Hartwell, a consultant, author, speaker, and podcast host with a remarkable journey. They reminisce about their meeting at the New Media Summit and the pivotal moment before the COVID-19 shutdown. Anjel credits her spiritual awakening for her transformation from a real estate developer to a multifaceted entrepreneur, which led to her deep healing work and the emergence of her artistic and authorial talents. She discusses her successful transition into the online space, podcasting achievements, and the sale of her first podcast. Anjel's story is one of embracing change, recognizing the value in one's wisdom, and the power of spiritual growth in personal and professional development. Connect with Anjel:  Instagram: @Anjelbhartwell Facebook: Anjel B Hartwell  Angel´s Facebook business: The Wealthy Life Mentor Angel´s Instagram business: @thewealthylifementor/ Twitter: @anjelbhartwell  LinkedIn: Anjel B Hartwell  Check out Anjel's board on Pinterest: anjelbhartwell Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!  Connect with Lori

In today's episode of "Encore Entrepreneur," Lori discusses the value of masterminds in business growth, drawing from Napoleon Hill's concept of coordinated effort among peers. Lori explains how masterminds offer a platform for collective knowledge, skill-sharing, and networking, emphasizing the importance of choosing the right group that aligns with one's business objectives. Sharing personal experiences, Lori illustrates the benefits of collaborative learning and accountability found in mastermind groups. Various types of masterminds are described, and advice is given on selecting the right one to meet specific goals and enhance professional development. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. 🎁 Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. 👥 Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. 📅 Schedule here!  📲 Connect with Lori

In today's episode, Lori introduces Jay Fairbrother, a seasoned expert in masterminds with 25 years of experience.   They delve into the intricacies of mastermind groups, discussing their exclusive and collaborative nature, which can significantly elevate their perceived value. Jay explains how masterminds can be leveraged by those with access to industry leaders, and he shares details about his programs designed to help individuals create and launch successful masterminds. Additionally, Jay introduces the "purple fish" concept, a unique approach to defining your niche and avatar. Jay offers a free masterclass and assessment tool to the audience. Jay's free gift: Mastermind Ready Scorecard 📲 Connect with Jay: Website: sixfiguremasterminds.com/  LinkedIn: Jay Fairbrother Facebook: Six Figure Masterminds  Twitter: @jay_fairbrother  Instagram: @sixfiguremasterminds  Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. 🎁 Click here for your free gift!  Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. 👥 Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. 📅 Schedule here!  📲 Connect with Lori

In this episode, Lori explores the benefits and strategies for becoming a TEDx speaker, following up on insights from TEDx coach Erin Lomen-Jeck. Lori covers the credibility, visibility, and networking opportunities that come with giving a TEDx talk, as well as its potential to boost your personal brand and act as a marketing tool. Lori offers advice on getting selected as a speaker, including establishing expertise and a media presence. Tips for preparing a talk, such as crafting a message, audience understanding, and presentation skills, are also shared. Lori ends with encouragement for future TEDx speakers. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!  Connect with Lori

In this podcast episode, Lori interviews Erin Loman-Jeck, a speaking coach and TED speaking coach. They discuss Erin's journey from aspiring dolphin trainer to becoming a speaking coach, emphasizing the importance of nonverbal communication, vocal tonality, storytelling, and word choice in engaging an audience. Erin shares insights on how to make a message memorable and impactful, and offers practical advice for speakers to overcome challenges. The episode also highlights Erin's unique approach to TEDx coaching, including getting paid for a role typically unpaid. Erin provides a resource, the "10K from Any Stage Blueprint and Mini Training," to help speakers maximize their impact and income. Contact information for Erin is shared for those interested in further coaching. Grab Erin's free gift:  10K From Any Stage Connect With Erin:  Website: https://ErinLomanJeck.com Facebook - https://www.facebook.com/erinlomanjeckspeakercoach  YouTube - https://ww https://www.youtube.com/channel/UCtGnTVq9moD-3Rs43cwpeDw http LinkedIn-  https://www.linkedin.com/in/erinlomanjeck Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift! Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!  Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!  Connect with Lori

In this episode of the Encore Entrepreneur podcast, Lori explores the traits and strategies of high performers, referencing experts like Tony Robbins and Brendon Burchard. She discusses how high performers excel through productivity, attention to detail, and a goal-oriented approach. Lori offers advice on using technology, prioritizing tasks, delegating, and setting measurable goals. She emphasizes the importance of continuous learning, networking, and maintaining work-life balance. Lori provides practical tips and invites listeners to her Facebook group for further support in enhancing their entrepreneurial performance. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!   Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!    Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!    Connect with Lori

In this podcast episode, host Lori interviews high-performance coach Sally Arkell Bowles. They talk all about the concept of high performance and strategies for achieving ambitious goals. Sally shares her journey from fashion buyer to corporate leadership and eventually becoming an entrepreneur and coach. She emphasizes the importance of setting massive goals that seem beyond reach, as this fosters growth. Sally discusses the significance of committed decisions and self-image in reaching high performance, and the need to surround oneself with like-minded individuals. The conversation also touches on the value of systems and routines, and the psychological aspects of envisioning success. Sally's approach is exemplified by her work with a client named Jane, who aspired to create a wellness center for trauma survivors. Lori and Sally conclude by discussing the mental positioning necessary to achieve one's goals, including visualization and gratitude practices. Connect with Sally:  Website: sallyarkellboles.com Sally's Social Media:  https://www.linkedin.com/in/sallyarkellboles/ https://www.instagram.com/sallyarkellboles/ https://www.facebook.com/sally.arkellboles https://www.facebook.com/groups/actingwithintention https://www.youtube.com/channel/UCdixVib1vVqQEarImLVPKJQ   Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!   Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!    Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!    Connect with Lori

In thie Encore Stories edition of the Encore Entrepreneur Podcast, Lori interviews Ruthie Gray, a business coach and content marketer. Ruthie discusses her journey from being a mother to becoming an entrepreneur, starting with her parenting blog and evolving into coaching and group coaching. She emphasizes the importance of having a website and not relying solely on social media platforms. Ruthie also shares her experience of dealing with the empty nest syndrome as her children left home and how she found purpose and confidence in her work. The episode ends with Ruthie offering a free chapter of her book, "Empty Nest Awakening: Weaving the Threads of Your Passions into Purpose." Ruthie's free gift - https://authenticonlinemarketing.com/book/ Her website - https://authenticonlinemarketing.com Ruthie's social media: Instagram: https://www.instagram.com/authenticonlinemarketingpod/ Facebook: https://www.facebook.com/authenticonlinemarketingpod Lori's Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!   Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!    Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!    Connect with Lori

In this episode of "The Encore Entrepreneur," Lori talks about the benefits of writing a book for professionals looking to establish credibility and authority in their field. The episode covers how a book can be used for lead generation, speaking opportunities, and creating new revenue streams. Lori offers advice on finding inspiration for book content from various sources, including personal experiences and client stories, and suggests repurposing existing content. Challenges such as time and financial investment are acknowledged, but the focus is on the professional and personal growth that can result from publishing a book. Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!   Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!    Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!    Connect with Lori

Today, Lori welcomes Lynda Sunshine West, a book publisher specializing in collaborative books. They discuss Lynda's journey from participating in a collaboration book to becoming a successful publisher. Lynda shares her story of overcoming fears, including her "Year of Fears" challenge and her transition from not being a reader or writer to publishing international bestsellers. They explore the benefits and potential pitfalls of collaboration books, emphasizing the importance of working with reputable publishers. Lynda also recounts her experiences meeting celebrities at the Rock and Roll Hall of Fame inductee ceremony and the importance of seizing opportunities despite fear. The episode concludes with Lynda offering a free download of her book to help others face their fears and Lori expressing admiration for Lynda's courage and collaborative spirit. Lynda's free gift - Free copy of Lynda's book - The Year of Fears Website - https://actiontakerspublishing.com Connect with Lynda on Social Media: Facebook: https://www.facebook.com/lyndasunshinewest LinkedIn: https://www.linkedin.com/in/lyndasunshinewest Instagram: https://www.instagram.com/lyndasunshinewest YouTube: https://www.youtube.com/@actiontakerspublishing Clubhouse: https://joinclubhouse.com/@lyndashunshine TikTok: https://www.tiktok.com@bookpublishingexpert IMDb: https://www.imdb.com/name/nm10751926/   Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!   Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!    Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!    Connect with Lori

In this today's episode, Lori explores effective follow-up strategies, emphasizing the importance of personalization beyond email. She advocates for the use of video messages, handwritten notes, and thoughtful gifts to make clients feel special. Lori also suggests inviting clients to webinars and interacting on social media. She cautions against overbearing follow-ups, like daily calls or pushy tactics, and advises respecting clients' communication preferences. By sharing personal anecdotes, Lori aims to inspire listeners to refine their follow-up techniques to strengthen client relationships.   Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!   Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!    Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!    Connect with Lori

In today's episode, Lori hosts Ely Delaney from Rockstar Follow Up and the Meet Cool People Podcast, who shares his expertise in email marketing and relationship building for knowledge experts. Lori and Ely talk about the importance of adding value through content and suggest an 80/20 rule for value versus promotional material in emails.  Ely advises to create simple, actionable lead magnets and he introduces his new podcast, "Meet Cool People." Ely also highlights the effectiveness of personalized messages when networking and encourages listeners to connect with him his social media. Lori and Ely's episode finishes with a discussion on the significance of persistence and being ready for opportunities, underscoring the value of long-term relationships in business. Connect with Ely: Website URL: https://ElyDelaney.com Connect with Ely on Social Media: https://www.facebook.com/elydelaney https://www.facebook.com/ElySpeaks https://instagram.com/elydelaney/ https://www.linkedin.com/in/elydelaney/   Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!   Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!    Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!    Connect with Lori

In today's episode, Lori explores the intricacies of launching an online business. She delves into the benefits like flexible hours and global reach. And the downsides, such as stiff competition and security concerns. This episode is rich with advice, from targeting the right audience to the necessity of a polished website and savvy social media use. Lori stresses the significance of legal adherence, mobile-friendly design, valuing customer input, and income diversification. She warns against complacency regarding competitors and the illusion of instant success, advocating for strategic planning and adaptability in the ever-evolving digital landscape.   Lori's Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!   Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!    Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!

In this episode of "The Encore Entrepreneur," Lori interviews Lori Kennedy, an entrepreneur with a background in personal training and nutrition, who shares her journey of transitioning from in-person services to an online business. Lori Kennedy discusses the challenges she faced, particularly as a single mother, and the limitations of a service-based business model. She talks about her initial online venture, inspired by Weight Watchers, and the importance of digital skills like email marketing. The conversation covers misconceptions about online entrepreneurship, the need for a business mindset, strategic planning, and mentorship. They also touch on setting realistic goals, list building, and using social media to drive email list growth. Lori Kennedy emphasizes the learning process and offers a free course on creating online programs, highlighting the potential for success with dedication and strategy. Lori's free course - Create and Fill Your First Online Coaching Program - Click HERE for the program Lori's Website Connect on Social:  https://www.facebook.com/lorikennedyinc  https://instagram.com/lorikennedyinc   Lori Lyons' Resources: Are you frustrated that your business isn't growing? "Messy to Magnetic: Unlocking the Secret to Effective Marketing" is a free course that goes over the top 10 mistakes small business owners make with attracting their ideal client and converting those clients to leads. Click here for your free gift!   Join Lori's private Facebook group - Make Your Marketing Simple. Lori interviews her guests in the group (giving you advance listening!) and has a community of small business owners just like yourself to connect and grow their businesses. Join now!    Schedule a Website Biz Accelerator call. Answer just a few questions and Lori will audit your website for the ONE biggest change you can make to your site to get more clients. Schedule here!