#3 Low No Drinker Magazine meets Good Karma founder Steve Sailopal

Low No Drinker: for mindful, sober curious & alcohol-free Gen-X drinkers

Sep 2 2023 • 34 mins

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Join me this week for a chat with Steve Sailopal, the man behind Good Karma Beer. I’m diving into Steve's journey in the world of alcohol-free beer and how things have evolved for him along the way.

Steve's all about good vibes, good energy and good people. He shares his current efforts to keep things local and build relationships with hop farmers in the Kent and Sussex regions local to his brewery. He's also got some great thoughts on how we can make the alcohol-free brewing scene more diverse and inclusive, focusing on teamwork and sharing ideas in this exciting industry.

Steve's got a message for the gatekeepers out there too about how and why we should be giving the smaller brands a chance to shine!

And as always, I ask for his personal party recommendations for a night out on the low/no beers.

Highlights from Steve:

"And it shows you British hops can be just as flavoursome as New Zealand hops or American hops."

"Now there's so many alcohol-free brands out there, alcohol-free beer especially. It's just crazy."

"We're on a really good, exciting, mindful mission with Good Karma with what we're doing with the local farmers."

“We’re here as well! It is challenging, dude. And the boys with the big brand, they've got the chain and distribution, we just need to be part of it now.”

Timestamps
| [0:00:28] | Introduction to guest Steve Sailopal from Good Karma Beer
| [0:01:48] | Steve's journey and focus on mindful drinkers
| [0:04:52] | Changes in the production process for alcohol-free beer
| [0:08:03] | Use of local hops and sustainability
| [0:09:30] | Range and focus for  Good Karma beers
| [0:11:22] | Importance of having a unique identity in the market
| [0:12:36] | The need for innovation and collaboration in the industry
| [0:13:13] | Steve's consultancy work and collabs with other brands
| [0:14:07] | Good Karma’s new lager
|  [0:15:38] | Challenges of brewing an AF lager
| [0:17:05] | Importance of diversity and inclusion in the industry
| [0:18:47] | Cultural perceptions of alcohol
| [0:20:36] | Alcohol-free movement in LGBTQ+ community
| [0:22:20] | How Steve met Club Soda
| [0:26:46] | Growth and acceptance of AF beers by mainstream breweries
| [0:27:31] | Will big breweries or smaller brands dominate the sector
| [0:28:30] | Challenges faced by smaller AF brands
| [0:29:10] | Call to arms
| [0:30:06] | Comparison to the craft beer scene and the importance of collaboration
| [0:31:29] | Importance of opening doors and helping each other out
| [0:31:55] | Where to find Good Karma and support the brand
| [0:32:48] | What other low/no beers Steve enjoys drinking


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Try Good Karma*
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We also talk about
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Freestar IPA*
Club Soda



*Some links are affiliate links. As a partner, Low

Low No Drinker Magazine: for the mindful & sober curious drinker

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