Bokeh - The Photography Podcast

Nathan Holritz

Welcome to The Bokeh Podcast, where we help photographers build sustainable businesses!


Host Nathan Holritz and his guests will help you build your brand, focus your marketing efforts, refine your workflows, and dial in your photographic technique - all with efficiency in mind.


In the end, we not only want you to succeed as a photography business owner, but to still have a life through it all.


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#579: How to Book Clients Faster with Better Website Copy - Kate Storey
4d ago
#579: How to Book Clients Faster with Better Website Copy - Kate Storey
Are you unsure whether or not your website reflects the heart of what it is that your potential clients want or need? Are you looking for a more targeted and balanced marketing approach when it comes to what information you provide? Do you have too much copy? Not enough? Too many images? Too few? In Episode 579 of the Bokeh Podcast, Kate Storey shares her expertise in marketing as it relates to the photography industry. When it comes to your website, trying to craft the perfect copy can feel elusive, but it doesn’t have to be! Tune in as we chat about practical ways that you can speak directly to the wants and needs of your clients, by creating a balance between your portfolio images and the copy on your website. The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes Kate’s introduction (0:37) Brand position (1:56) Creating a great customer experience (7:25) Technique for time management (8:47) How would Kate recommend carrying out time blocking more consistently? (11:48) Delegation (13:47) Book recommendation (17:33) Punch Fear in the Face, Escape Average, and Do Work That Matters by Jon Acuff Finish: Give Yourself the Gift of Done by Jon Acuff Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller What is Kate’s view on the balance between portfolio images and effective copy on a website, for the sake of converting clients? (22:08) What is Kate’s view on the balance between photographers sharing about themselves and speaking to the needs and desires of their clients? (25:54) 3 Ways To Understand What Clients Need or Want (30:00) Learn to understand their whyDon’t stop at your first answerLooking for emotional words or stories that your clients 3 Things to Include in Your Website Copy (42:55) Speak to what it is that they want (their emotional need)Tell them how you can deliver on thatShow them the emotional end result What would the copy sound like in a real life example? (50:29) Links www.photographersedit.com www.charitywater.org www.bookmorebrides.com www.instagram.com/bookmorebrides www.getweddeo.com www.eighthandsweddings.com The Book More Brides Podcast
#579: How to Book Clients Faster with Better Website Copy - Kate Storey
4d ago
#579: How to Book Clients Faster with Better Website Copy - Kate Storey
Are you unsure whether or not your website reflects the heart of what it is that your potential clients want or need? Are you looking for a more targeted and balanced marketing approach when it comes to what information you provide? Do you have too much copy? Not enough? Too many images? Too few? In Episode 579 of the Bokeh Podcast, Kate Storey shares her expertise in marketing as it relates to the photography industry. When it comes to your website, trying to craft the perfect copy can feel elusive, but it doesn’t have to be! Tune in as we chat about practical ways that you can speak directly to the wants and needs of your clients, by creating a balance between your portfolio images and the copy on your website. The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes Kate’s introduction (0:37) Brand position (1:56) Creating a great customer experience (7:25) Technique for time management (8:47) How would Kate recommend carrying out time blocking more consistently? (11:48) Delegation (13:47) Book recommendation (17:33) Punch Fear in the Face, Escape Average, and Do Work That Matters by Jon Acuff Finish: Give Yourself the Gift of Done by Jon Acuff Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller What is Kate’s view on the balance between portfolio images and effective copy on a website, for the sake of converting clients? (22:08) What is Kate’s view on the balance between photographers sharing about themselves and speaking to the needs and desires of their clients? (25:54) 3 Ways To Understand What Clients Need or Want (30:00) Learn to understand their whyDon’t stop at your first answerLooking for emotional words or stories that your clients 3 Things to Include in Your Website Copy (42:55) Speak to what it is that they want (their emotional need)Tell them how you can deliver on thatShow them the emotional end result What would the copy sound like in a real life example? (50:29) Links www.photographersedit.com www.charitywater.org www.bookmorebrides.com www.instagram.com/bookmorebrides www.getweddeo.com www.eighthandsweddings.com The Book More Brides Podcast
#578: How to Book Clients with a 30 Minute Call - Heather Chesky
02-08-2022
#578: How to Book Clients with a 30 Minute Call - Heather Chesky
Does the thought of trying to sell your services cause you to feel anxious or nervous? Have you been spinning your wheels trying to come up with the perfect sales pitch to book a client? Or do you avoid the sales conversation altogether because it feels more transactional than personal? In Episode 578 of the Bokeh Podcast, Heather Chesky shares her experience with sales and the process that she uses to book clients with a 30 minute call. As photographers, we may shy away from the sales side of the business, but it really can be simple and summed up this way: knowing what it is that you’re selling and knowing who it is that you’re selling to. Tune in as we chat about the five steps you can take when chatting with a potential client, so that you can go into the conversation feeling prepared and leave the conversation with a booked date on the calendar! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes Heather’s introduction (2:07) Brand position (2:57) Creating a great customer experience (6:34) Technique for time management (9:01) How does Heather decide what the most important thing is? (11:22) Delegation (13:06) How has Heather learned to more effectively communicate for the sake of good delegation? (16:00) Book recommendation (20:17) bokehbookshelf.com Profit First by Mike Michalowicz Has Heather always been a natural salesperson? (22:14) How does Heather approach selling something that doesn’t have a personal connection? (23:48) Knowing what it is that you’re sellingKnowing the person that you’re selling to Where did Heather learn the sales techniques that she uses? (24:34) Heather’s tips to move beyond introverted tendencies (26:09) Doing the most uncomfortable things the most often in your businessPreparePracticeChat map Does Heather practice conversations with herself before speaking with clients? (28:39) 5 Steps to Drive the 30 Minute Call (30:36) Introduction and establishment of boundariesAsk insightful questionsReaffirm what you heardMake your offerInvite them to be your client and invite them to pay What does it mean to establish boundaries? (32:18) What does it look like for a photographer to move from surface level questions to deeper, insightful questions? (34:44) What does it look like to “make your offer”? (39:52) How can you ask for payment with more ease of mind? (42:35) What follow up questions might Heather hear from potential clients during the call? (44:01) Additional education Heather offers (51:11) Links www.charitywater.org www.thebookedphotographer.com www.instagram.com/heather_chesky www.facebook.com/heathercheskyphotography www.asana.com/ www.photographersedit.com www.calendly.com/
#577: 365 Days to a Stronger Business - Elora Viano
26-07-2022
#577: 365 Days to a Stronger Business - Elora Viano
Have you found yourself in a creative slump, wanting to branch off from your professional work and create something for yourself? Are you looking for a way to shoot more often, while honing your photography skills and creating a stronger business? Welcome to the 365 Project. In Episode 577 of the Bokeh Podcast, Elora Viano shares her experience with starting a 365 project several years ago and how it has helped to shape and grow her business. While the task may seem daunting at first, there are so many benefits! Tune in as we chat about what those benefits are and five steps you can take to get started with your own personal 365 Project! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes Elora’s introduction (1:44) Brand position (2:37) How long has Elora been in business? (5:03) Creating a great customer experience (6:34) What is Elora’s perspective on the balance between putting yourself out there on social media to garner a better connection with your audience and oversharing? (9:20) Technique for time management (15:39) What does Elora’s weekday and weekend schedule look like? (17:48) Delegation (20:28) How did Elora find someone that was a good fit to outsource her social media tasks? (23:14) Book recommendation (26:39) bokehbookshelf.com You Are a Badass Series 4 Books Collection Set by Jen Sincero What is the 365 Project? (28:46) What led Elora to start this project? (29:51) 4 Major Benefits of Running a 365 Project (31:04) 1. The opportunity to hone photographic skills 2. Opportunity to share personal work with clients 3. The opportunity for more opportunities 4. The opportunity to teach other photographers What type of equipment does Elora recommend shooting the 365 Project with? (32:59) 5 Steps to Get Started with a 365 Project (43:14) 1. Use the camera you have with you 2. If you miss a day, it’s okay 3. Keep it organized 4. Find a group for accountability 5. Do something with your work Links www.charitywater.org www.lifelivedphotography.co.uk www.instagram.com/lifelivedphoto www.facebook.com/LifeLivedPhoto www.instagram.com/lifeiswildandfree/ www.17hats.com/ www.photographersedit.com www.instagram.com/photogsedit www.365project.org/ www.blurb.com/ www.dailycollective365.co.uk/ www.adobe.com/products/photoshop-lightroom/mobile.html
#576: How to Juggle Motherhood and Business Ownership - Emily Magers
19-07-2022
#576: How to Juggle Motherhood and Business Ownership - Emily Magers
TW: Depression Are you struggling to find balance as a parent and business owner? Can the two co-exist in such a way that you can thrive at both? In Episode 576 of the Bokeh Podcast, Emily Magers explores what it looks like to navigate both motherhood and running a successful photography business. While there is freedom and flexibility in being an entrepreneur, there are also challenges that must be faced. Tune in as we chat about topics including lack of sleep, missing out on time with people, and mental health. The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Emily’s introduction (1:44) Brand position (2:46) How does Emily make a new client feel comfortable? (4:06) Creating a great customer experience (5:54) Technique for time management (8:29) Delegation (10:41) Podcast and book recommendations (14:40) does Emily find appealing about true crime podcasts? (15:16) How many kids does Emily have? (17:13) How long has Emily been in business? (18:23) What was the turning point where Emily felt she needed to find a better balance between motherhood and business? (19:32) 4 Challenges That Come with Being a Mother and Business Owner (21:56) Lack of sleepAlways facing the unexpectedMissing out on time with peopleDepression What ideas has Emily come up with to address the lack of sleep issue? (23:27) What draws Emily to being a night owl? (25:22) How has Emily adapted to facing the unexpected or changed things to be more predictable? (27:03) What does Emily see as the balance between transparency and oversharing? (29:58) When sharing information, is it relevant to the service that Emily provides? (31:28) How has Emily created space to connect with people amidst running a business? (35:23) What has dealing with depression looked like for Emily and how is she confronting it? (40:23) Links Untethered: Beyond the Human Predicament by Michael A. Singer
#575: How to Leverage Feedback From Your Community - Jennifer Garcia
12-07-2022
#575: How to Leverage Feedback From Your Community - Jennifer Garcia
Do you feel like you’ve hit the ceiling of growth for your business? Are you looking for new ways that you can scale beyond where you’re currently at? Have you considered leveraging the community and client-base that is interacting with you day in and day out? In Episode 575 of the Bokeh Podcast, return guest Jennifer Garcia provides incredible insight into how you can leverage feedback from your community. Tune in as we chat about what a “Win-Win-Win Outcome” looks like, how you can find balance between asserting yourself as the business owner and acknowledging the perspective of others, and three ways that you can start collecting feedback from your community right away! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Jennifer’s introduction (1:30) Brand position (2:30) Does Jennifer see this as a business model that will be more sustainable over the long run? (4:27) Creating a great customer experience (9:36) What is a tangible example of a “Win-Win-Win Outcome” for Jennifer? (10:30) Techniques for time management and delegation (11:40) How did Jennifer make the distinction between what requires her involvement and what does not? (16:00) Book recommendation (19:20) From Good to Great to Unstoppable by Tim Grover did Jennifer arrive at finding that the answer to the question about where to go next lies in listening to your community? (12:36) How long ago did Jennifer arrive at this realization? (22:54) How can photographers allow others to give direction on what they are doing as a company? (25:07) What is the balance between asserting yourself as the business owner and acknowledging the perspective of others? (30:25) Jennifer’s suggestions to getting outside of yourself (33:47) How can we begin to view the idea of change as something good, rather than something negative? (36:18) 3 Ways You Can Get Feedback From Your Community (38:25) Start with a conversationBuild a newsletter listInstagram polls How can you create email newsletters that stand out amongst the noise and get engagement? (45:25) Has Jennifer ever experimented with offering gift cards as a ‘thank you’ for completing a survey or poll? (53:34) The value of specificity (54:09) Links 312: Taking Your Next Risk www.sparkstudiosoc.com www.instagram.com/sparkstudiosoc www.instagram.com/jennifergarciacreative
#574: How to Build Profitable Relationships with Wedding Vendors - Thomas Bui
05-07-2022
#574: How to Build Profitable Relationships with Wedding Vendors - Thomas Bui
If you’ve been part of the wedding industry for any length of time, you know the foundational importance of building relationships for business growth. But have you missed out on a relationship that could scale your business more effectively? From event designers and coordinators to florists and the venues themselves, there is an enormous well to draw from by way of wedding vendors that is largely untapped. In Episode 574 of the Bokeh Podcast, guest Thomas Bui dives into how photographers can begin to establish working relationships with wedding vendors. Tune in as we chat about the importance of both communication and patience, having passion for the work that you do, and so much more! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes Thomas’ introduction (1:56) Brand position (3:50) Was it intentional for Thomas to include music on his website? (6:03) Creating a great customer experience (8:14) Technique for time management (14:34) Delegation (18:19) Book recommendation (25:50) Split the Difference: Negotiating As If Your Life Depended On It by Christopher Voss and Tahl Raz What has Thomas’ experience been working with photographers who may have missed the mark on building valuable relationships with wedding vendors? (29:10) 5 Ways to Developing a Valuable Working Relationship with Wedding Vendors (41:53) Communication in advancePassionPride in your appearancePatienceOrganization Is there a form of communication that Thomas finds most helpful? (44:57) Thomas’ big takeaway to working with wedding vendors (57:10) Links
#573: The Not-So-Awkward Guide to Posing Couples - Taylor Fisher
28-06-2022
#573: The Not-So-Awkward Guide to Posing Couples - Taylor Fisher
Have you been spinning your wheels trying to create an awkward-free experience for your clients? Are you using the same poses over and over, without really understanding why? Are you unsure of how to communicate with your clients in a way that evokes emotion and connection? In episode 573 of the Bokeh Podcast, returning guest Taylor Fisher walks through her course, The Not-So-Awkward Guide to Posing Couples. Whether you’re a new photographer looking to start off with a strong foundation or a seasoned professional looking for ways to breathe new life into your business, there’s something for everyone! Tune in as we chat about common mistakes that are made, how trust can be built before and during your sessions, and how you can learn both body language and how to communicate emotion for successful sessions with your clients! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Show Notes Taylor’s introduction (1:50) What was Taylor’s motivation to create the guide? (4:50) 3 common mistakes photographers make when hosting a session (7:11) Relying on Pinterest for inspirationDismissing that building trust is the number one element to getting couples to show upAssuming that giving direction and having a plan will eliminate creativity Where do you get the original ideas to become an expert? (10:49) 4 Pillars to Hosting a Successful, Emotional Couple’s Session (18:14) Building TrustSpeaking My LanguageMaster PoserConnection Creator or Queen The Not-So-Awkward Guide to Posing Couples course (44:36) Taylor’s favorite prompts (48:19) Links: 162: 558:
#572: Simple Cash Flow Management for Stronger Profitability - Braden Drake
21-06-2022
#572: Simple Cash Flow Management for Stronger Profitability - Braden Drake
Have you been struggling with what to do after the money hits your bank account? Are you unsure about taxes, profit margins, and how to manage each payment in a way that sets you up to be profitable down the line? In episode 572 of the Bokeh Podcast, returning guest Braden Drake sets the stage for financial success by offering practical tips for making your money work for you. Whether you've experienced a lack of education in regard to money, a lack of money talk in your personal life, or an "I'll do it tomorrow" mentality, you're in good company. Tune in as we chat about minimizing stress when it comes to taxes, owner's pay allocation, and more! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Braden’s background (2:38) Where did Braden’s book idea come from? (4:54) What was the motivation for creating a book like this and the communication style to go along with it? (6:23) Defining cash flow (8:40) Why isn't there a basic understanding of cash flow management? (11:11) How can you minimize the stress associated with setting aside a designated percentage for taxes? (14:01) Braden’s recommendation on the best approach to handling funds when you get paid (15:15) How do photographers go about calculating a profit margin? (18:18) Should photographers be considering taxes in the profit margin equation? (19:32) Is there a goal profit margin percentage in the photography industry? (20:07) The process for owner’s pay allocation (22:26) Braden’s course, Profit Rx (26:38) Book Recommendations a StoryBrand by Donald Miller Marketing Made Simple by Donald Miller Links:  (Available for pre-order now!)
#571: How to Personalize the Definition of Success - Sarah Larae
14-06-2022
#571: How to Personalize the Definition of Success - Sarah Larae
Comparison. We've all heard this word and we're familiar with how it can invade every area of life if you allow it to. While our personal lives are often affected most noticeably, in our fast-paced, social media-driven society, our businesses can be affected as well. Comparison to someone else's journey can lead to feelings of frustration, disappointment, and defeat, but it doesn't have to be that way! In episode 571 of The Bokeh Podcast, we are joined by Sarah Larae, as she opens up and discusses what her journey has looked like and how she has overcome limiting beliefs! After walking through struggles in her personal life and falling victim to self-deprecation and feelings of insecurity, Sarah discovered that true success comes from being true to yourself. Tune in as we discuss four practical steps that you can take to begin defining success for yourself, too! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Sarah’s thoughts on the importance of in-person community (3:08) Brand position (7:10) How does Sarah differentiate “joyful” in her brand? (8:46) How does Sarah encourage “slow to warm” clients to embrace a joyful attitude? (10:39) Sarah, on being comfortable with herself (13:39) How was Sarah able to overcome being insecure? (16:38) Creating a great client experience (19:15) How has Sarah learned to ask the right questions? (21:24) Technique for time management (25:08) Outsourcing/Delegation (26:58) Book recommendation (29:34) The Gifts of Imperfection by Brene BrownAtlas of the Heart by Brene BrownAtomic Habits by James Clear has driven the tendency in our culture to compare ourselves to another person? (31:47) Where did Sarah’s perspective come from? (34:12) Sarah’s perspective on “bravery” (37:22) Sarah’s transition, moving out of comparison (47:42) Sarah’s definition of “success” in the past (49:32) Sarah’s definition of “success” now (52:00) 4 Steps Toward Making a Shift to Defining Success for Yourself (57:15) Start with self-reflectionAsk “what do I want?”Block out the noiseDon’t give significance to insignificant people Links: Charity Water Sarah Larae Photography - Website Sarah Larae - Instagram The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life
#570: Workflow Tips for Minimizing Overwhelm - Aida Glowik
07-06-2022
#570: Workflow Tips for Minimizing Overwhelm - Aida Glowik
Are you feeling overwhelmed and burned out in your photography business? In episode 570 of The Bokeh Podcast, we are joined by Aida Glowik, as she provides practical tips on how to minimize feelings of overwhelm, not only in your photography business but in your life. Tune in to gain insight on what the root cause of overwhelm is, how planning can look on a tangible level, and how you can be sure your business is serving your goals. The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Aida’s mission and background (4:00) Photography podcast’s brand position (6:22) Creating a great customer experience (7:41) How to balance time more effectively (11:34) What does planning look like for Aida on a tangible level? (12:30) Paper planning vs digital planning (13:40) Practical planning practices (15:18) Elements of Aida’s business that she’s experimented with delegation (21:09) Book recommendation (24:40) Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear The Thank You Economy By Gary Vaynerchuk did overwhelm look like for Aida, as a business owner? (27:19) What is the root cause of overwhelm in photographers? (30:53) Workflow Tips for Minimizing Overwhelm (31:33) 1. Prepare in advance 2. Simplify and get organized 3. Make sure your business is serving your goals Favorite software (40:40) Links: Wedding Season – The Podcast Time Management From the Inside Out by Julie Morgenstern www.asana.com
#568: How to Overcome Introversion in Your Photography Business - Cindy Ames
31-05-2022
#568: How to Overcome Introversion in Your Photography Business - Cindy Ames
Have you asked yourself lately if what you're doing in your life and your business is helping you move forward? In episode 568 of The Bokeh Podcast, Cindy Ames joins us to provide advice on how to move beyond introversion tendencies when running your photography business. Tune in to gain insight about behavioral tendencies, limiting beliefs, and ideas on how to shift your perspective to get the most out of your life and your business. The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Brand position (3:16) Creating a great customer experience (9:31) Technique for time management (13:52) Book recommendation (17:41) Dare to Lead by Brené Brown Fierce Self Compassion by Dr. Kristin Neff Introversion (23:25) Is introversion learned or innate? (23:56) Is there a reason why someone would lead a conversation stating that they are an introvert? (28:50) How do you establish what behavioral tendencies serve you? (34:51) 5 Ways to Move Beyond Introverted Tendencies (37:45) 1. Looking at Your Mindset 2. Focus on Your Clients Needs 3. Take small breaks and focus on breathing 4. Schedule time to reboot after a session 5. Hire a life coach Taking note of your behavioral tendencies (47:47) - Self-examination - Ask "How might I help myself?" How to be comfortable with yourself and not taking on a client's energy (54:03) Links: Thomson Photography The Untethered Soul by Michael Singer
#567: How to Get Started with Underwater Portraits - Elizabeth Blank
26-05-2022
#567: How to Get Started with Underwater Portraits - Elizabeth Blank
Underwater photography is a beautifully unique and niche market to pursue, but before you dive in and buy all new shiny equipment, it's important to know if you're ready for a whole new world of photography! For episode 567 of The Bokeh Podcast, we are joined by Elizabeth Blank to talk about the ins and outs of underwater portrait photography and how to get started! From learning about the intricacies of shooting in a different environment down to the importance of knowing why you want to pursue a niche genre, Elizabeth covers both the exciting and challenging aspects of underwater photography. The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Brand position (3:38) What type of environments is Elizabeth photographing in? (5:56) Was the choice of underwater photography intentional from a competition standpoint? (8:44) What is the demand like for underwater photography as a niche market? (11:50) Going outside the local market to find clients (14:38) Creating a great customer experience (16:07) Technique for time management (22:31) Outsourcing/Delegation (24:23) Book recommendation (32:10) The 5 Second Rule by Mel Robbins Challenges with Underwater Photography (35:06) 1. Learning a new genre of photography 2. Logistics Favorite Part of Underwater Photography (38:41) 6 Steps to Starting an Underwater Photography Business (40:17) 1. Liability Insurance 2. Choose Your Equipment 3. Know Where to Shoot 4. Understand Your Ideal Client and Know Your Marketplace 5. Understand Lightroom and Photoshop 6. Be Creative with What You Offer Links:
#566: How LiveStreaming Weddings Can Grow Your Business - Julia Eskin
24-05-2022
#566: How LiveStreaming Weddings Can Grow Your Business - Julia Eskin
Usually, when you think of livestreaming you think of trouble logging in, lousy wifi, and "Grandma can you hear me? Flip your camera!" And in the world we live in now, with smaller weddings, elopements, and destination weddings, even if everyone can't be in attendance, clients still want to share their special moments with loved ones. So, how can you provide a service that's simple to use, and helps your clients, while also growing your business? Our guest, Julia Eskin of EventLive.pro is here to help in episode 566 of The Bokeh Podcast! Tune in to hear how EventLive started and how it can help you create more income for your wedding photography business while also giving your clients the opportunity to share their wedding with guests that couldn't be in attendance. Definitely a win-win for both parties! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Julia's Photography Background (3:06) Julia's Website Design (4:27) Brand position (7:44) Creating a great customer experience (10:30) Technique for time management (14:09) Book recommendation (16:02) The Dip by Seth Godin Outsourcing/Delegation (18:20) The Reasoning for Outsourcing Certain Tasks (22:09) EventLive Backstory (25:31) What did you think about competition when creating EventLive? (30:38) How photographers can use livestreaming as a second stream of revenue? (35:21) How to minimize potential distraction when both shooting and livestreaming (39:15) Steps on Offering Livestreaming (40:15) 1. Visit EventLive.pro/business 2. Register and Download App 3. Run Free Testing to Learn How the App Works 4. Add Your Own Logo and Brand 5. Get a Phone Mount 6. A Bluetooth Microphone is recommended Links: that Frog! by Brian Tracy
#565: How to Start a Cost-Conscious Wedding Photo Business - Alex MacNaughton
19-05-2022
#565: How to Start a Cost-Conscious Wedding Photo Business - Alex MacNaughton
Taking the leap from journalism photography to wedding photography isn't an easy feat, but if you're going to make the jump, the best way to do it is to land in a (brand) position that you've planned for! In episode 565 of The Bokeh Podcast, we sit down for a brand consultation with Alex MacNaughton on how to create a wedding photography business with affordable pricing in mind. Listen in to hear advice on branding, marketing, creating a website, and many more facets of a photography business, plus amazing resources to get started! The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Alex's Photography Background (6:36) What drew Alex into wanting to shoot weddings (14:07) Thoughts on reaching financial goals without becoming burned out (20:51) Brand Positioning of Competition (24:36) Brand Position Statement (29:55) Pricing (33:43) Post Process Services (38:08) Website and SEO (44:00) Marketing (54:32) 1. Google Performance Max 2. Facebook and Instagram Workflow (1:06:37) - CRMs - Calendly - Google Suite Links: 432: SEO for Photographers - Corey Potter & Dylan Howell Episode 511: UX and SEO for Higher Website Conversions - Julia Bocchese Episode 535: A Fresh Approach on SEO Tactics – Feuza Reis calendly.com CRM Article: blog.bloom.io
#564: Brand: Is it Personality or Value Proposition? - Lisa Aihara
17-05-2022
#564: Brand: Is it Personality or Value Proposition? - Lisa Aihara
Surprisingly, having an affinity for Sesame Street can be a great way to market your business. But it's all up to how you can turn that interest, or any part of your brand personality, into value for your clients! In episode 564 of The Bokeh Podcast, we have our amazing returning guest, Lisa Aihara, join us to talk about branding and how to find a balance between presenting personality and value proposition. Tune in for advice on defining both your personality and the value of your brand and how to effectively market your brand to potential clients through your website. The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Do you think there's a reason why photographers follow brand style trends? (10:16) Why is "filling your cup" as a photographer important when the industry is about serving clients? (15:55) What does "being who you are" mean to Lisa (19:25) When people only read a website for 55 seconds, do we have time to communicate our personality effectively on our website? (32:50) Where's the balance between personality and value proposition? (36:40) How can the stage a business is in can affect the level of priority you give to personality vs value proposition? (40:30) Ways to bring personality and value proposition to your website (45:00) 1. Look at your website analytics 2. Use story prioritization Recommended Tools for Website Analytics (46:30) - Google Analytics - Instagram Insights - Squarespace How to use stories to communicate and connect with clients on your website (56:18) Links: Previous Episode 550 ellettestudio.com instagram.com/ellettestudio nathanholritz.com photographersedit.com squarespace.com heap.io
#563: How I Photograph a Wedding Story - Tom Russo
12-05-2022
#563: How I Photograph a Wedding Story - Tom Russo
You could always photograph a wedding just to document it, but where's the fun in that? A picture is worth a thousand words, so why not create a beautiful story! In episode 563 of The Bokeh Podcast, Tom Russo shares the importance of details when photographing a wedding story and how the moments around the typical wedding shot list are just as vital and cherishable to storytelling as the main event! Tune in to hear great advice on how to plan and what to consider when photographing a wedding story. The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Brand position (5:02) Creating a great customer experience (6:19) Technique for time management (25:32) Outsourcing/Delegation (30:05) Book/Educational recommendation (35:38) Tom Defines Storytelling (40:46) Do you feel photographers don't focus on the family and guests as much during weddings? (46:39) Key Touchpoints when Telling a Story for a Wedding (49:17) Should you base your photography on shot lists from the client or a template when storytelling? (52:41) With a focus on attention to detail, do you feel there's a tendency to overshoot? (56:45) Thoughts on delivering clients a large number of images (59:51) Links: Capture Crew Podcast Jordan Correces: Episode 214 & Episode 428
#562: A Simpler Approach to Senior Photography - Mary Vance
10-05-2022
#562: A Simpler Approach to Senior Photography - Mary Vance
There are very few people that fall into the 1% of modeling perfection, so why in the world would we expect that of teenagers who are still learning and growing? In episode 562 of the Bokeh Podcast, Mary Vance explains how she photographs "the other 99%" of seniors with a focus on inclusivity and authenticity. Tune in to hear great advice on how to simplify your approach to senior photography and tips on how to successfully engage with teenagers to simple ways on how to pose seniors during their session. The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Brand position (5:05) What is it like to be inclusive with seniors who are more outside of the box (6:45) Creating a great customer experience (12:48) Technique for time management (15:25) Outsourcing/Delegation (18:59) Book recommendation (26:53) Soundtracks by Johnny Cuff to sum up the approach towards senior photography (31:53) What made Mary want to change her approach toward senior photography (33:40) Why in senior photography has the "model look" become the industry standard? (37:52) Supplementing slower seasons in your business model (40:25) Engaging and talking with seniors in an authentic way (42:14) Don't's 1. Don't add pressure by asking about the future 2. Don't make assumptions about them 3. Don't cross the line Do's 1. Do ask their pronouns 2. Do ask about their interests 3. Do repeat their answers back to them and have follow up questions Simple Senior Photography Posing (53:23) What lead Mary to a different approach toward senior photography posing (58:23) Examples of Simple Poses (1:01:09) 1. Standing (1:01:35) 2. Seated (1:03:06) 3. Walking (1:04:30) Three Poses to Avoid Visuals (1:07:05) instagram.com/maryvancephotography Steps to Simplify Your Approach to Senior Photography (1:08:11) Practical 1. Learn your light and gear 2. Outsourcing 3. Simplify your intake form Mindset 1. Let go of the "shoulds" 2. Stop focusing on your competition 3. If you don't know, ask Links: the Natural Light Look by Sandra Coan
#561: How to Build A Brand Through Connection - Kelsey Kurtis
03-05-2022
#561: How to Build A Brand Through Connection - Kelsey Kurtis
From the extreme of over-sharing on social media to hiding behind color schemes and logos, it's important to learn how to find a sense of branding balance for yourself and successfully build a connection with your clients! In episode 561 of the Bokeh Podcast, Kelsey Kurtis gives fantastic insight on how to build a brand through connection in a thoughtful and balanced way! Listen in to hear more great advice and learn even more in-depth information from her book "The Connection Method". The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Brand position (3:47) Creating a great customer experience (7:14) Technique for time management (8:56) Outsourcing/Delegation (10:57) Book recommendation (15:21) Profit First by Mike Michalowicz Alter Ego by Todd Herman WTF Moment (17:23) Motivation and Backstory of Kelsey's book (19:17) Who You Are vs What You Offer (24:12) Confirming That Your Brand Makes Sense for You (28:09) Defining Connection Based Branding (32:44) 4 Goals of Connection Based Branding (37:00) 1. Bringing Humanity Back into Your Business 2. Clarity in Your Direction 3. Confidence 4. Connection and Impact Defining Branding Words (39:35) The Difference Between Branding Words, Brand Position, and Mission Statement (42:03) Gap Characteristics (46:38) Gap Characteristics: Personality vs. Brand (50:16) How to Be Vulnerable Without Going Overboard (53:46) Links: Connection Method by Kelsey Kurtis
#560: Defining Your Brand Position (Updated!) - Nathan Holritz
26-04-2022
#560: Defining Your Brand Position (Updated!) - Nathan Holritz
Want to really grab the attention of potential clients? Save the flowery wording for poems and spring flowers! In episode 560 of the Bokeh Podcast, our host Nathan Holritz goes solo to give insight and advice on how to define your brand position, with a new and improved worksheet to guide you along the way! Tune in and be sure to download the FREE worksheet from mybrandposition.com to have a step-by-step guide through the episode. The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Professional Photographer. You can subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast. Download the Free Updated Brand Position Worksheet at of a Brand Position Statement (5:19) 5 Benefits of a Clear and Distinct Brand Position (6:08) 1. Enables my business to stand out amidst the masses 2. Potential clients immediately know my unique value proposition 3. Filters irrelevant potential clients 4. Simplifies/focuses my marketing efforts 5. Encourages better time management 6 Steps to Establishing a Clear, Distinct, and Effective Brand Position (9:30) 1. Establish a Big Picture View (9:36) - Values - Financial Goals - Time Goals 2. Study Your Market (16:34) 3. Choose Your Position (21:26) - Be the first to offer a service - Be the first to own a service - Offer a unique variation of a service - Offer the service to a specific market segment 4. Refine Your Messaging (30:48) - Use relevant language - Be practical and direct - Be simple - Statement template (service, variation on the service, location, target market) 5. Share Your Brand Position Statement Prominently (46:10) - Above the fold on the home page of your website - Use big, bold font that is easily legible in a few seconds - Copy the same message to all social media profiles 6. Match the Experience with the Message (54:10) Links: 369