In this episode, we are talking about one of the biggest events of the year for 2024: the Olympic Games, set to happen in my dear hometown: Paris. The event is set to take place from 26 July to 11 August 2024. In today’s post, we will talk about why it is a unique opportunity for brands, as well as what partnerships are available, and what are the costs involved for such partnerships. Connect Get direct brand nugget insights and subscribe to the Brand Runner newsletter here: https://brandrunner.substack.com/Follow me on Linkedin here: https://www.linkedin.com/in/fabien-hameline/ Links The 2020 Tokyo Summer Olympics had a global broadcast audience of over 3 billion viewers across the entire eventParis 2024 Olympic trailer: https://www.youtube.com/watch?v=0EKrtd-zty4Announced Olympic partnerships: https://www.sportspromedia.com/insights/analysis/paris-2024-olympics-sponsors-lvmh-carrefour-revenue/

In this explosive solo episode of Brand Runner, we dissect Apple's disastrous "Crush" ad campaign that sparked outrage across the creative community. From the disturbing industrial visuals to the cringe-worthy implications of AI replacing human artistry, we'll unpack what forced a rare public apology from the tech titan. You'll hear shocking details about an emotional test screening that should have been a major red flag, and why this $3 billion marketing misfire highlights the importance of getting creatives right before going live. Tune in for an insightful autopsy of one of Apple's most controversial campaigns in years - a cautionary tale of what happens when marketing meets tone-deafness. Subscribe to the newsletter and get brand insights here: https://brandrunner.substack.com/ Links Ad Age "Apple apologizes" article https://adage.com/article/digital-marketing-ad-tech-news/apple-apologizes-ipad-pro-crushed-ad-it-missed-mark/2559321The 2024 Apple iPad ad https://youtu.be/XTi5cGnVTzQThe 2008 LG Renoir ad https://youtu.be/NcUAQ2i5Tfo?feature=sharedHydraulic press compilation https://youtu.be/XTi5cGnVTzQThe emotional testing from System1 https://www.linkedin.com/posts/andrew-tindall_advertising-marketing-ugcPost-7195742654964383744-j-gC/Brand Runner podcast episode about AI and the future of marketing https://podcasts.apple.com/podcast/brand-runner/id1685793277?i=1000612304664 All opinions are Fabien's.

In this insightful episode, we explore the future of branding, marketing, and consumer engagement in the metaverse and spatial internet era. Our guest is seasoned digital brand strategist Charlie Ferguson, who shares his thoughts on extended reality (XR), immersive virtual worlds, user-generated experiences, and the convergence of technologies driving this metamodern shift. We dive deep into the evolution of VR/AR, discussing the major technological hurdles that still need to be overcome for mainstream metaverse adoption. Charlie provides a fascinating perspective on interoperability across metaverse platforms and the emergence of decentralized "Fediverses." The conversation also covers how brands can embrace user-generated content and virtual co-creation in this new paradigm. From virtual McDonald's franchises created by fans to overlaying experiences on games and products, we unpack the ownership and IP challenges companies will face. Chapters 00:00 Introduction and Personal Background 06:27 The Evolution of VR and Apple's Entry into the Market 21:25 Leveraging User-Generated Experiences in the Metaverse 22:22 The Rise of Branded Content in the Metaverse 22:51 Virtual Concerts on Gaming Platforms 24:18 The Intersection of Gaming and Music 25:03 The Youth and Future of the Metaverse 30:22 The Gamification of Virtual Concerts 32:18 Interoperability and the Future of the Metaverse Links Charlie Ferguson's Linkedin: ⁠https://www.linkedin.com/in/solidferguson/⁠Charlie's article that inspired this episode: https://medium.com/@maince/working-title-the-metaverses-unconventional-take-on-mcdonald-s-2fb25c9cf3b0 Charlie Ferguson's Medium: https://medium.com/@mainceCharlie Ferguson's Twitter: https://twitter.com/maince Other links mentioned in this episode Shameless plug for my brother Sebastien who is an Immersive experience producer and DP. Check out his work, it is impressive https://www.sebastienhameline.com/case-studies-1 https://www.sebastienhameline.com/case-studies-1Statista VR/AR adoption article https://www.statista.com/chart/28467/virtual-and-augmented-reality-adoption-forecast/Wired's Neil Stephenson named the metaverse, now he is building it // https://www.wired.com/story/plaintext-neal-stephenson-named-the-metaverse-now-hes-building-it/Matthew Ball's The Metaverse: How it will revolutionize everything https://www.amazon.com/Metaverse-How-Will-Revolutionize-Everything/dp/1324092033Steve Jobs answers rude question: https://www.youtube.com/watch?v=oeqPrUmVz-oMicrosoft CEO Steve Ballmer laughs at Apple iPhone https://www.youtube.com/watch?v=nXq9NTjEdTo

This year, many people thought the Super Bowl ads were a bit of a letdown. In this podcast episode, I talk with Ari Kuchar, the in-(power) house creative director behind many of our best-performing ads. I work with him daily on OOH campaigns, CTV ads, and more. And today he is on the pod giving his insights on what makes an ad remarkable, and how to make things different next year. We talked about what it means for brands, strategies being done online, celebrity stuffing, and what's in it for a brand. Subscribe to the Brand Runner newsletter to get brand insights directly to your inbox 👉 ⁠https://brandrunner.substack.com/⁠ If you just starting to build a brand, you can start with this post: https://brandrunner.substack.com/p/you-want-to-build-a-brand-great-start Ari's LinkedIn: ⁠https://linkedin.com/in/arikuchar⁠ Links mentioned in this episode: Tom Orbach's Marketing Ideas // ⁠https://www.marketingideas.com/p/anti-super-bowl⁠Adweek watch all the Super Bowl ad 58 // ⁠https://www.adweek.com/watch-all-super-bowl-58-ads-commercials/⁠QZ SuperBowl consumer projection rundown // ⁠https://qz.com/super-bowl-snack-spending-wells-fargo-report-1851214049⁠QZ 123 million record streams Super Bowl — ⁠https://qz.com/paramount-layoffs-record-super-bowl-1851251436⁠ All opinions shared are only Fabien's and the guest's not reflecting the companies they work for.

Happy New Year! In this episode, I would like to pull out my crystal ball and tell you about my prediction for 2024. In this episode, we will discuss the Rise of AI-powered predictive Analytics, Hyper-Targeted Personalized Omnichannel Campaigns, AI-driven content Creation on the Fly, Expert Insights on the Future of AI Marketing, and more... All these are not just predictions, but also very much so backed by data, so check out the links Get brand insight right in your mailbox and subscribe to the newsletter ✨here✨ Sources: Gartner: "By 2024, AI will personalize 80% of customer interactions." https://www.zdnet.com/article/ai-dominates-gartners-top-10-strategic-technology-trends-for-2024/ McKinsey: "By 2024, AI-generated content will account for 15% of online content." https://www.newyorker.com/science/annals-of-artificial-intelligence/will-ai-become-the-new-mckinsey Forbes: "74% of marketers plan to increase their use of AI in 2024." https://www.forbes.com/sites/forbestechcouncil/2023/12/13/ai-in-2024-more-than-a-marketing-buzzword/: McKinsey & Company: "Global AI in Marketing Survey 2023." https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai-in-2023-generative-ais-breakout-year World Economic Forum: "The Ethical Implications of Artificial Intelligence in Marketing." https://www.weforum.org/projects/ethical-code-of-artificial-intelligence/ The Algorithmic Justice League: "Algorithmic Justice League." https://twitter.com/ajlunited?lang=en

On Oct 7th, the terrorist organization Hamas entered Israel ground and committed crimes against humanity. Rightfully so, since then Israel entered a war against Hamas to eradicate this terrorist organization, rescue the hostages, and make sure this does not happen ever again. Following this, we saw a rise in antisemitism worldwide and even calls to boycott Israeli brands or Israeli-funded brands. Whether it is McDonald's or Nokia, brands are caught in the crossfire. Israeli or not — this raises a larger discussion: how should brands handle this behavior and how should they communicate when facing boycott? This is what we discuss on this fascinating episode with special guest Yoni Golan, former head of innovation at Keshet (the major media news outlet), now content creator at monday.com. Yoni Golan's LinkedIn here. Connect here ⁠⁠👇🏽⁠⁠ Subscribe to the newsletter and get brand insights ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠Connect with Fabien on Linkedin ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠ and Twitter ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠Official podcast website page ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠Follow and connect on the Brand Runner ⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about Fabien ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠ Reference links Web Summit CEO Cosgrave Quits After Israel Controversy: https://www.bloomberg.com/news/articles/2023-10-21/web-summit-ceo-cosgrave-steps-down-after-israel-controversyThe Drum article: ⁠https://www.thedrum.com/news/2023/11/10/activists-boycott-pro-israel-brands-what-should-marketers-do-next⁠Boycott call ⁠https://theislamicinformation.com/news/list-of-brands-supporting-israel/⁠Chick-a-fil-a controversy: https://www.vox.com/the-goods/2019/5/29/18644354/chick-fil-a-anti-gay-donations-homophobia-dan-cathy Disclaimer This episode only represents the speakers's opinions and personal thoughts.

In this episode, I have a special guest: Or Hadar, Professional lead at monday.com, who manages all the online brand campaigns. In this special episode, we talked about why online campaigns should be an integral part of your marketing strategy whether you are a startup or a Fortune 500 company, where to start, and how latest technology innovations changed the game. International OOH campaign mentioned on here Or Hadar's LinkedIn here Connect here ⁠👇🏽⁠ Subscribe to the newsletter ⁠⁠⁠⁠⁠here⁠⁠⁠⁠ Connect with Fabien on Linkedin ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠ and Twitter ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠ Official podcast website page ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠ Follow and connect on the Brand Runner ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠⁠⁠Youtube⁠⁠⁠⁠ Learn more about Fabien ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠ Disclaimer This episode only represents Fabien's and the guest's own opinions and personal thoughts.

Want to build a strong online brand? Join me and Natasha Chang, social media manager at monday.com, as we explore the secrets to success of how to build a presence — online. In this fascinating episode, with Natasha, we discuss: How to build a presence B2B vs B2C;How to get started from scratch and what to focus on;Between Paid vs organic: is paid necessarily better?Why is TikTok Natasha's favorite platform?What is the Fediverse and what is next with social media? Connect With Tash Chang on Linkedin and TikTok. Connect here ⁠👇🏽⁠ Subscribe to the newsletter ⁠⁠⁠⁠⁠here⁠⁠⁠⁠Connect with Fabien on Linkedin ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠ and Twitter ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠Official podcast website page ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠Learn more about Fabien ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠ Disclaimer This episode only represents Fabien's own opinion and personal thoughts. Reference links Australia TikTok banned https://abcnews.go.com/Technology/wireStory/australian-senate-committee-recommends-government-ban-tiktok-extended-101937670Texas ban https://edition.cnn.com/2023/07/13/business/tiktok-ban-texas-lawsuit/index.htmlLA Times TikTok ban saga https://www.latimes.com/b2bpublishing/story/2023-07-21/the-tiktok-ban-saga-and-the-future-of-this-billion-user-platformWhat is fediverse? https://www.kaspersky.com/blog/what-is-fediverse/48916/MineOs is the easiest, most-loved platform by privacy professionals.  https://www.mineos.ai/ and https://saymine.com

In today's episode of Brand Runner, we're exploring the innovative marketing strategy behind the latest Barbie movie, a true masterclass that's been taking the industry by storm. Discover how Barbie exceeded box office expectations, even surpassing the Dark Knight. We'll unveil the strategic partnership between Mattel and Warner Bros., outlining the benefits it brought to both companies. The Barbie movie's marketing campaign is no ordinary one. It kickstarted with cryptic teasers and posters, building excitement long before the first trailer release in June. The trailer challenges traditional Barbie stereotypes and promotes female empowerment, further amplifying the buzz around the film. But it doesn't end there; Barbie's collaboration with various brands, from Xbox to Airbnb, has expanded its reach to diverse audiences. Join us as we discuss how social amplifiers like Margot Robbie and Mattel's social accounts helped make the Barbie brand more appealing to a wide audience. This episode uncovers the marketing magic behind the Barbie movie's success, celebrating innovation, diversity, and a positive message of female empowerment. Tune in to the Brand Runner Podcast for this exciting journey into marketing excellence. Don't forget to leave a 5-star rating to support the show's growth. Thanks for joining us on Brand Runner, where marketing meets innovation. Reference links Brand Runner Substack post in which this episode is based on: https://brandrunner.substack.com/p/how-warner-bros-turned-barbie-intoCNN Barbie box office article — https://edition.cnn.com/2023/08/16/media/barbie-box-office/index.htmlDeadline Mattel + Warner Bros deal renewal article — https://deadline.com/2023/07/mattel-warner-bros-discovery-consumer-products-toy-licensing-deal-dc-universe-harry-potter-ted-lasso-1235447428/#!Time Magasine — All the Barbie partnerships — https://time.com/6294123/barbie-partnerships-crocs-burger-king/ Connect here ⁠👇🏽⁠ Subscribe to the newsletter ⁠⁠⁠⁠⁠here⁠⁠⁠⁠Connect with Fabien on Linkedin ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠ and Twitter ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠Official podcast website page ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠Follow and connect on the Brand Runner ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠⁠⁠Youtube⁠⁠⁠⁠Learn more about Fabien ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠ Disclaimer This episode only represents Fabien's own opinion and personal thoughts.

In today's digital age, the traditional approach to marketing is no longer enough. Consumers are bombarded with messages from brands all day long, so it's more important than ever to create a holistic marketing approach that combines branding and performance. This is where brandformance comes in. Brandformance is a term combining the concepts of branding and performance. It defines a campaign that combines objectives, both branding and performance-oriented. In this episode of the Brand Runner Podcast, we discuss the future of marketing and how brandformance is the key to success. We'll explore what brandformance is, how it works, and how you can use it to create a more effective marketing strategy. Reference links Hubspot // The flywheel modelJim Collins Good to GreatDCMN // BrandformanceMailChimp //Marketing acronyms you should knowmonday.com French OOHHow to increase brand awareness guide by Qualtrics Connect here ⁠👇🏽⁠ Subscribe to the newsletter ⁠⁠⁠⁠⁠here⁠⁠⁠⁠Connect with Fabien on Linkedin ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠ and Twitter ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠Official podcast website page ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠Follow and connect on the Brand Runner ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠⁠⁠Youtube⁠⁠⁠⁠Learn more about Fabien ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠ Disclaimer This episode only represents Fabien's own opinion and personal thoughts.

In this episode of Brand Runner, we talk about the latest buzziest announcement in tech: the Apple Vision Pro headset. This new tech product shines a light on the future of the internet, and how it will redefine marketing and advertising. Reviewing its features and capabilities will break down its marketing and ethical implications as well as its limitations and timeline for mass adoption. Connect here ⁠👇🏽⁠ Subscribe to the newsletter ⁠⁠⁠⁠⁠here⁠⁠⁠⁠Connect with Fabien on Linkedin ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠ and Twitter ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠Official podcast website page ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠Follow and connect on the Brand Runner ⁠⁠⁠⁠Instagram⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠⁠⁠Youtube⁠⁠⁠⁠Learn more about Fabien ⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠ Source Apple Vision Pro landing pageBalenciaga VR runway showIkea virtual showroomL'Oréal VR "try-it-on" make upCocacola's dreamworldNike VR and metaverseSocietal impact of VRTime // Metaverse: How it will reshape our future by Matt Ball Disclaimer This episode only represents Fabien's own opinion and personal thoughts.

Today I would like to talk about NFTs. Yes, of course, everybody knows about NFTs. But not how they are shaping the future of brand awareness and marketing... In this episode, we look at how big companies started to include these in their marketing strategy and why they did it. This will give us a glimpse of what the future of marketing is made of. Thanks for listening, Fabien. Connect here 👇🏽 Subscribe to the newsletter ⁠⁠⁠⁠here⁠⁠⁠Connect with Fabien on Linkedin ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠ and Twitter ⁠⁠⁠⁠⁠here⁠⁠⁠⁠Official podcast website page ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠Follow and connect on the Brand Runner ⁠⁠⁠Instagram⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠and ⁠⁠⁠Youtube⁠⁠⁠Learn more about Fabien ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠Source ⁠Fabien's in-depth article on NFTs and advertising⁠Statista NFT biggest collection $$$Coinmarketcap NFT market capBudweiser, Budverse and NFTsBudweiser NFT siteStarbucks official site loyalty programKings of Leons album NFT launchMSN // Starbucks wants to ruin its loyalty program Disclaimer This episode only represents Fabien's own opinion and personal thoughts.

In this episode, we talk about ChatGPT and more specifically how it will revolutionize advertising as we know it, which jobs might get replaced by it, and where we are at with this technology. This is a very controversial topic, and many people are speculating. There are over 8000 tools that were created leveraging ChatGPT in the last few months, and it won't stop here. Connect here ⁠👇🏽⁠ Official podcast website page ⁠⁠here⁠⁠ Connect with Fabien on Linkedin ⁠⁠here⁠⁠ and Twitter ⁠here⁠ Follow and connect on the Brand Runner Instagram ⁠⁠and Youtube Learn more about Fabien ⁠⁠⁠here⁠⁠ Source Forbes // Daddy, I want to be a prompt engineer Bill gates on AI ChatGpt Best AI video generator Prompt engineering will win the day Mediabuy and AI HackerNoon // The Evolution of AI and Data Privacy Disclaimer This episode only represents Fabien's own opinion and personal thoughts.

Welcome to the Brand Runner podcast, where we discuss marketing trends and tech. In today's episode, we discuss why the traditional advertising agency model has changed. We touch on what has been the traditional model until now, and how both regulatory and technology evolutions brought us here. Thank you for listening. Please give us a 5-star rating, it really helps get the show heard, and if you feel inspired, leave a quick review.Connect here ⁠⁠👇🏽⁠⁠ Subscribe to the newsletter ⁠⁠⁠here⁠⁠Connect with Fabien on Linkedin ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠ and Twitter ⁠⁠⁠⁠here⁠⁠⁠Official podcast website page ⁠⁠⁠⁠here⁠⁠⁠⁠Follow and connect on the Brand Runner ⁠⁠Instagram⁠⁠ ⁠⁠⁠⁠⁠⁠and ⁠⁠Youtube⁠⁠Learn more about Fabien ⁠⁠⁠⁠⁠here⁠⁠⁠⁠ Source ⁠Ad agencies have reached their final destination ⁠ // ForbesTraditional vs digital marketing stats // Passive SecretsDallee official website Disclaimer This episode only represents Fabien's own opinion and personal thoughts.

Welcome to Brand Runner, a podcast about marketing trends and tech. Today, it’s hard to talk about a brand and make it stick. Yet there are so many ways to do it. This episode is a quick trailer to address why I decided to start this podcast and what is to come. Thank you for listening. Please give us a 5-star rating on your podcast app and subscribe, it really helps get the show heard. Fabien. Connect here ⁠⁠👇🏽⁠⁠ Subscribe to the newsletter ⁠hereConnect with Fabien on Linkedin ⁠⁠⁠⁠here⁠⁠⁠⁠ and Twitter ⁠⁠⁠here⁠⁠Official podcast website page ⁠⁠⁠here⁠⁠⁠Follow and connect on the Brand Runner ⁠Instagram⁠ ⁠⁠⁠⁠and ⁠Youtube⁠Learn more about Fabien ⁠⁠⁠⁠here⁠⁠⁠ Disclaimer This episode only represents Fabien's own opinion and personal thoughts.