The Sales Podcast

Wes Schaeffer

Unscripted, real, transparent information and interviews from Wes Schaeffer, The Sales Whisperer®, to help you master inbound marketing and generate more inbound sales that close faster, easier, at higher margin, with less stress and more fun. read less
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Episodes

Why Millennials should Buy a Business to Grow their Wealth Fast | Josh Tolley on The Sales Podcast
2d ago
Why Millennials should Buy a Business to Grow their Wealth Fast | Josh Tolley on The Sales Podcast
https://blog.thesaleswhisperer.com/p/josh-tolley-buy-a-business https://whisper.spiffy.co/checkout/12-weeks-to-peak-vip In this conversation, Wes interviews Josh Tolley, an experienced entrepreneur and author.  They discuss the misconceptions of buying and selling businesses, the importance of critical thinking and logical deduction, and the challenges of having rational discussions.  Josh shares his journey as an entrepreneur and the value of creativity and thinking outside the box. He also explains the process of buying profitable businesses and the scalability of managing multiple businesses.  The conversation highlights the importance of selling businesses at the right time and the table method for effective business management. In this conversation, Josh Tolley discusses the process of building a portfolio of businesses through acquisitions.  He emphasizes the importance of avoiding online scams and hiring a qualified broker to assist with the acquisition process.  Tolley also provides insights into considerations for location and working around SBA loan requirements. He highlights the need for thorough due diligence and research before making a purchase.  Additionally, Tolley shares his motivation for writing a book and discusses the challenges of introversion in public speaking. The conversation concludes with a discussion on negotiating price and terms, as well as the importance of engaging content. Takeaways Buying profitable businesses can be a faster and more successful path to entrepreneurship than starting from scratch. Critical thinking and logical deduction are essential skills for success in business and other areas of life. Doing what you love may not always lead to financial success, and it's important to consider the scalability and profitability of a business. Selling a business at the right time can be more profitable than holding onto it for too long. Managing multiple businesses requires trust in competent professionals and focusing on the key aspects of each business. Avoid online scams and hire a qualified broker when acquiring businesses. Thorough due diligence and research are essential before making a purchase. Consider location and work around SBA loan requirements. Negotiate beyond price to include additional terms and benefits.   00:00 Introduction and Technical Difficulties 01:12 Josh Tolley's Background and Experience 03:29 The Number of Businesses Josh Tolley Owns 04:00 The Misconceptions of Buying and Selling Businesses 05:03 The Bonding Moments of Different Generations 06:27 The Importance of Objective Truth and Logical Deduction 09:00 The Challenges of Having Rational Discussions 11:05 The Value of Critical Thinking and Creativity 12:18 The Success of D Students in Entrepreneurship 13:22 Josh Tolley's Academic Background and Journey 15:20 The Risk and Failure in Buying Businesses 20:22 The Pitfalls of Doing What You Love 23:08 The Affordability of Buying Businesses 25:57 The Importance of Selling Businesses at the Right Time 27:36 The Challenges of Managing Multiple Businesses 30:10 The Importance of Trust and Scalability in Business Ownership 31:25 The Table Method for Business Management 32:24 Building a Portfolio of Businesses 33:05 Avoiding Online Scams 34:22 The Importance of Hiring a Qualified Broker 35:09 Considerations for Location 35:38 Working Around SBA Loan Requirements 36:06 Choosing the Right Type of Business 37:07 Due Diligence and Research 38:15 The Role of Errors and Omissions Insurance 39:20 The Dangers of Insta Experts 40:20 Motivation Behind Writing a Book 42:06 Introversion and Public Speaking 43:18 The Temptation of Living in a Remote Location 44:13 The Challenges of Socializing 45:47 Negotiating Price and Terms 46:55 The Difficulty of Acquiring a Winery 48:17 The Importance of Price in Negotiations 50:38 Negotiating Beyond Price 52:27 Josh Tolley's Website and Podcast 53:20 Website Design and User Experience 55:13 The Logical Place Podcast 56:51 The Brain on the Microphone 57:19 The Importance of Engaging Content 57:48 The Dedication of the Cartoon Version of the Book   Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/
Facebook Ads in Four Hours Per Week, Eric Saar on The Sales Podcast
5d ago
Facebook Ads in Four Hours Per Week, Eric Saar on The Sales Podcast
https://whisper.spiffy.co/checkout/12-weeks-to-peak-vip  https://blog.thesaleswhisperer.com/p/eric-saar-meta-ads Eric Saar, the Facebook ad guru, discusses his expertise in Facebook advertising and his company, Slingshot Media Consulting. He explains the importance of setting the right foundation before shooting for success, just like a slingshot. Saar focuses on Facebook and Instagram ads, also known as Meta ads. He discusses the impact of Apple's changes on Facebook's ability to track users and the importance of understanding analytics and metrics. Saar emphasizes the need for nuance and expertise in Facebook advertising and warns against agencies that overpromise and underdeliver. In this conversation, Eric Saar discusses the effectiveness of Facebook ads for e-commerce and webinar funnels. He emphasizes the importance of product-market fit and dialing in the right messaging and targeting. Eric shares examples of successful webinars and explains how to optimize ad sets to avoid audience overlap. He also discusses the role of ad fatigue and the importance of testing different creatives. Eric offers consulting services to help businesses improve their Facebook ad strategies and provides recommendations for other marketing channels.  Takeaways Setting the right foundation is crucial before shooting for success in Facebook advertising. Apple's changes have affected Facebook's ability to track users, leading to challenges in tracking metrics accurately. Understanding analytics and metrics is essential for successful Facebook advertising. Nuance and expertise are necessary to navigate the complexities of Facebook advertising. Beware of agencies that overpromise and underdeliver in Facebook advertising. Facebook ads work best for e-commerce, but it requires dialing in the right product-market fit. Webinars can be effective for lead generation and sales, but the quality of the webinar delivery is crucial. Optimizing ad sets by avoiding audience overlap and understanding metrics is key to successful Facebook advertising. Ad fatigue can occur after two and a half months, but creative variations and testing can extend the lifespan of ads. Consulting services can help businesses improve their Facebook ad strategies and navigate other marketing channels. 00:00 Introduction to Eric Saar and Slingshot Media Consulting 08:47 The Impact of Apple's Changes on Facebook Tracking 12:36 Understanding Analytics and Metrics in Facebook Advertising 15:31 Navigating the Nuances of Facebook Advertising 19:16 Maximizing Facebook Ads for E-commerce Success 20:12 The Power of Webinars in Lead Generation and Sales 22:25 Optimizing Ad Sets for Effective Facebook Advertising 23:51 Extending the Lifespan of Ads and Avoiding Ad Fatigue 27:09 Consulting Services for Facebook Ad Strategy and Beyond  Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa
Get Booked to Speak, Air Force Veteran and TedX Professional Speaker, Sean Douglas
10-04-2024
Get Booked to Speak, Air Force Veteran and TedX Professional Speaker, Sean Douglas
https://blog.thesaleswhisperer.com/p/sean-douglas-booked-to-speak Summary In this podcast interview, Sean Douglas, a former Air Force member turned speaker and coach, shares his journey from the military to becoming a professional speaker. He discusses his background in the Air Force, including his experience as a drill instructor and his involvement in the resilience program. Sean explains how he transitioned into speaking and the process of getting booked for TEDx talks. He also highlights the benefits of giving a TEDx talk and shares insights on balancing speaking engagements and coaching. He emphasizes the importance of building contacts and gaining experience to succeed. Sean discusses the value of networking and negotiating behind the scenes to secure speaking gigs. He also highlights the significance of video testimonials and the role they play in building credibility. Sean provides advice on pricing keynote talks and shares strategies for prospecting associations and booking speaking engagements. He encourages speakers to think outside the box and stand out in a crowded market. Finally, Sean talks about his upcoming move back to Michigan.  Takeaways Transitioning from the military to speaking and coaching is possible with the right mindset and determination. To get booked for a TEDx talk, it's important to have a compelling opening, align with the event's theme, and present a big idea that can impact humanity. Giving a TEDx talk can provide credibility and visibility, leading to paid speaking gigs and other opportunities. Balancing speaking engagements and coaching requires effective time management and prioritization. 00:00 Introduction and Air Force Background 01:08 Transitioning to Speaking and TEDx Talks 09:38 Getting Started with TEDx Talks 20:53 Benefits of Giving a TEDx Talk 22:33 Balancing Speaking and Coaching 24:26 Paid Speaking Gigs and Workshops 26:36 Building Contacts and Experience  27:22 Networking and Negotiating 28:07 Lessons Learned  29:35 Always Be Curious 30:29 Video Testimonials 31:00 Pricing Keynote Talks 32:21 Value and Pricing 33:17 Prospecting Associations 34:26 Booking Speaking Gigs 35:47 Free Talks vs Paid Talks 36:16 Sleep Locally, Speak Nationally 37:45 Thinking Outside the Box 39:18 Taking Action and Learning 40:42 Finding Speaking Opportunities 43:07 Standing Out in the Crowd 45:31 Starting Small and Growing 46:41 Searching for Call for Speakers 50:32 Playing Pickleball 52:52 Get Booked to Speak 54:08 Moving to Utah and Michigan  Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa
How To Start Over and Crush Your Goals | Angela Duncan
28-03-2024
How To Start Over and Crush Your Goals | Angela Duncan
https://blog.thesaleswhisperer.com/p/p/angela-duncan-empower-your-money In this conversation, Wes and Angela Duncan discuss various topics related to real estate investing and entrepreneurship.  Angela shares her experience in the real estate industry, including owning a successful Remax office and selling over $2 billion in real estate.  She also talks about her transition from real estate to starting an insurance company and eventually pivoting back to real estate investing.  Angela provides insights into the current real estate market and emphasizes the importance of understanding different investment strategies, such as tax lien investing.  Additionally, she discusses the benefits of becoming a bestselling author and offers advice for individuals looking to grow their businesses or make a career change.  In this conversation, Wes and Angela discuss various ways to gain knowledge and mentorship without spending money. They also talk about the value of charging for your unique perspective and approach, even if information is available for free.  Angela shares her plans to reach a broader audience through speaking engagements and podcasts, and offers tips for speaking for organizations with limited budgets. They also discuss the importance of educating people about alternative investment opportunities, such as real estate and tax lien investing. Angela emphasizes the need for simplicity and action when it comes to managing money. Takeaways Real estate is always a good investment, but it's crucial to do thorough research and understand the market before jumping in. When transitioning to a new career or starting a new business, it's important to take time to heal and find your identity. Identify your strengths and weaknesses and focus on what you're good at. Don't be afraid to hire others to handle tasks that are not your strengths. Tax lien investing can be a lucrative investment strategy, but it requires knowledge of the process and understanding the rules in different states. Invest in your own education by seeking out mentors, absorbing educational content, and investing time in learning and growing your skills. Consider bartering or trading services with mentors or experts in your field if you can't afford to hire them. Having a book can provide credibility and open doors for speaking engagements and other opportunities. Prioritize self-education over excessive consumption of non-educational content like TV shows and movies. There are various ways to gain knowledge and mentorship without spending money, such as bartering and accessing free online resources. Charging for your unique perspective and approach is justified, even if information is available for free. Speaking engagements and podcasts can be effective ways to reach a broader audience and establish credibility. When speaking for organizations with limited budgets, consider alternative forms of compensation, such as books or access to a database. Educating people about alternative investment opportunities, such as real estate and tax lien investing, can help them achieve higher returns. Simplicity and action are key when it comes to managing money. Chapters 00:00 Introduction and Background 02:16 Transition to Miami and New Ventures 03:26 Pivoting and Finding a New Identity 04:15 Knowing Your Strengths and Hiring Out 06:21 Transitioning Out of the Insurance Business 08:15 Investing in Real Estate 09:46 Exploring Tax Lien Investing 11:09 Teaching and Consulting in Real Estate 12:16 Writing a Book and Hosting a Podcast 13:23 The Benefits of Becoming an Amazon Bestseller 16:15 Hiring Coaches and Investing in Education 19:27 The Value of Unique Perspectives and Approaches 20:19 The Abundance of Free Information Online 21:20 Speaking as a Platform for Teaching and Reaching a Wide Audience 22:57 Creative Ways to Benefit from Speaking Engagements 24:36 The Benefits and Opportunities of Speaking Engagements 27:51 Writing a Second Book and Gathering Ideas 30:41 Common Mistakes People Make with Money 31:49 Investing in Real Estate and Tax Liens 33:04 The Pitfalls of 401(k)s and the Importance of Education 36:16 Using Social Media to Educate and Connect with People 40:00 Dealing with Audio Issues and Continuous Learning Market like you mean it. Now go sell something. SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss Sales Book -- https://www.thesaleswhisperer.com/c/way-book BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/
If You Don't Train Your Sales Leaders, You Can't Blame Them: Alan Versteeg
22-03-2024
If You Don't Train Your Sales Leaders, You Can't Blame Them: Alan Versteeg
Alan Versteeg discusses the importance of training sales managers and the challenges they face in transitioning from salesperson to manager. He emphasizes the need for nurturing healthy pipeline, dealing with prima donna salespeople, and building a sales bench.   Alan also highlights the importance of changing mindsets in sales and the role of coaching in sales management. He stresses the need for sales managers to unlock the potential of their teams and the importance of selling with a noble purpose.   Alan concludes by emphasizing the need for investment in sales managers and their role in driving behavior change in sales.   Takeaways Sales managers need training to effectively transition from salesperson to manager.Nurturing a healthy pipeline and dealing with prima donna salespeople are key challenges for sales managers.Building a sales bench and recruiting top talent are crucial for sales teams.Changing mindsets and perceptions of salespeople is essential for success.Effective coaching and behavior change are vital in sales management. Chapters   00:00 Introductions 00:46 The Need for Sales Manager Training 03:23 The Importance of Nurturing Healthy Pipeline 04:17 Dealing with Prima Donna Salespeople 05:16 The Role of Culture in Sales Teams 06:22 Building a Sales Bench 07:48 The Role of Sales Managers in Recruiting 09:05 Dealing with Low Performers 10:03 Changing Mindsets in Sales 12:13 The Importance of Coaching in Sales Management 14:03 Changing the Perception of Salespeople 16:08 The Role of Sales Managers in Unlocking Potential 18:49 The Need for Effective Coaching in Sales Management 20:02 The Challenges of Sales Management 22:20 Investing in Sales Managers 24:09 The Need for Sales Management Development 25:22 The Importance of Behavior Change in Sales 26:38 The Role of Sales Managers in Coaching 28:09 The Importance of Sales Manager Involvement in Training 29:18 Conclusion   https://blog.thesaleswhisperer.com/p/alan-versteeg-sales-leader-training  Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa
How to Reach Decision-Makers and Close Them Today, With Adam Rosen
15-03-2024
How to Reach Decision-Makers and Close Them Today, With Adam Rosen
Adam Rosen, founder of an email outreach company, discusses the evolution of cold email and the impact of recent changes in the industry. He explains how the Squarespace acquisition of Google domains affected bounce rates and forced companies to adapt their cold email strategies. Rosen emphasizes the importance of quality in cold email marketing and addresses the perception of cold email as spam. He also provides insights into choosing the right cold email tool and shares success stories of reaching high-profile executives through cold email outreach.  Additionally, Rosen discusses the balance between travel and business growth and offers tips for negotiating Airbnb rentals. In this conversation, Adam Rosen discusses his customer acquisition methods, including cold email, LinkedIn outreach, and referrals. He emphasizes the importance of setting proper expectations with customers and underpromising and overdelivering. Adam also shares insights on the direct approach in marketing and the need to build a system that works for you. He discusses the use of a primary domain for email outreach and the optimal number of touches in cold email campaigns. Adam highlights the importance of personalized outreach and the value of a quick sales cycle. He also emphasizes the need to avoid overcomplicating sales conversations and to embrace pain as a learning opportunity.  Takeaways Cold email and LinkedIn outreach are effective methods for customer acquisition. Setting proper expectations with customers is crucial for long-term success. Underpromising and overdelivering can lead to satisfied and loyal customers. Building a system that works for you is essential for scalability and efficiency in sales. Personalized outreach from the point person tends to yield better results.  Using a primary domain for email outreach can be effective if the list is highly curated. The optimal number of touches in cold email campaigns is around three to five. Decision makers prefer a direct approach and appreciate transparency in pricing. Short sales cycles are possible if the right person is reached at the right time. Simplifying sales conversations and avoiding overcomplication can lead to better outcomes. Embracing pain and challenges can lead to growth and learning in business.  Contact Adam Rosen at EOCworks.com for more information. Chapters 00:00 Introduction and Background 00:23 Transition to Digital Nomad Lifestyle 01:24 The Evolution of Cold Email 05:02 Adapting to Changes in Cold Email 07:02 Addressing the Perception of Cold Email as Spam 08:06 Choosing the Right Cold Email Tool 09:07 Gaming the System and the Importance of Quality 10:03 The Game of Cold Email Marketing 11:02 Effectiveness of Cold Email in Reaching Executives 12:45 The Value of Cold Email in B2B 13:49 Success Stories from Cold Email Outreach 15:05 Transition to Email Outreach Company 18:18 Balancing Travel and Business Growth 19:37 Choosing Travel Destinations 22:25 Negotiating Airbnb Rentals 25:05 Providing Full-Service and DIY Options 26:43 Timeframe for Results in Cold Email 27:36 Business Growth Strategies 28:00 Customer Acquisition Methods 29:02 Setting Proper Expectations 30:52 Direct Approach vs. Ancillary Marketing 32:32 Building a System for Success 34:42 Personalized Outreach vs. Assistant Outreach 36:34 Using Primary Domain for Email Outreach 38:05 Optimal Number of Touches in Cold Email Outreach 40:43 Decision Makers' Preferences in Sales Outreach 43:11 Avoiding Overcomplication in Sales Conversations 45:03 Short Sales Cycles and Quick Buying Decisions 48:56 Simplified Call Flow and Pricing Transparency 52:40 Embracing Pain and Learning from Challenges 55:25 Contact Information https://blog.thesaleswhisperer.com/p/adam-rosen-outbound-prospecting Join the Inner Circle https://www.thesaleswhisperer.com/c/inner-circle Market like you mean it. Now go sell something.  ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss Sales Book -- https://www.thesaleswhisperer.com/c/way-book BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/
Know Your Numbers to Grow Your Numbers, With Kari Poppleton
09-03-2024
Know Your Numbers to Grow Your Numbers, With Kari Poppleton
Kari Poppleton is a sales/marketing/business/revenue data detective! In this episode, we discuss the importance of knowing your numbers to grow your sales and grow your business. Kari helps CEOs and CMOs track and analyze the right data the right way. We discuss the resistance many professional salespeople, sales managers, business owners, and entrepreneurs have towards numbers and how to overcome that due to the need and the value of continuous monitoring and analysis. We get into tracking your marketing efforts, understanding attribution and marketing channels, and the role of a data detective in identifying bottlenecks and how to remove them. She emphasizes the importance of measuring and improving sales numbers, as well as the need for proactive planning and creating a safe and supportive environment for data analysis.  https://blog.thesaleswhisperer.com/p/kari-poppleton-know-your-numbers  Takeaways Numbers play a crucial role in business and can help drive growth and decision-making. Many people have a resistance to numbers and may need support and guidance to overcome it. Tracking and analyzing marketing efforts, understanding attribution, and monitoring sales numbers are essential for business success. Proactive planning and creating a safe and supportive environment are key to embracing data analysis. Chapters 00:00 Introduction and Background 00:39 The Importance of Numbers in Business 03:28 Tracking and Analyzing Marketing Efforts 04:28 Understanding Attribution and Marketing Channels 06:05 The Need for Continuous Monitoring and Analysis 06:26 The Importance of Sales Pipeline Tracking 07:28 The Relationship Between Numbers and Growth 08:31 The Resistance to Embrace Numbers 09:57 The Role of a Data Detective 11:01 Tracking Digital Numbers and Sales Pipeline 12:28 Improving Follow-up and Lead Quality 13:54 The Importance of Measuring and Improving 15:03 Helping Businesses Make Data-Driven Decisions 16:30 Balancing Operations, Marketing, and Tech 18:11 Overcoming Embarrassment and Resistance 19:50 Creating a Safe and Supportive Environment 21:21 Navigating Stakeholder Input and Resistance 23:25 The Importance of Proactive Planning 25:10 Recommended Tools and Reports 30:09 Offering a Free Guide on Data Analysis 31:03 Discussion on Winnipeg and Northern Lights 33:17 Conclusion Market like you mean it. Now go sell something.   SUBSCRIBE to sell more, faster, at higher margins, with less stress, and more fun! https://www.youtube.com/@TheSalesWhispererWes ----- Connect with me: Twitter -- https://twitter.com/saleswhisperer TikTok -- https://www.tiktok.com/@thesaleswhisperer Instagram -- http://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ Facebook -- https://www.facebook.com/wes.sandiegocrm Facebook Page -- https://www.facebook.com/thesaleswhisperer Vimeo -- https://vimeo.com/thesaleswhisperer Podcast -- https://feeds.libsyn.com/44487/rss YouTube — https://www.youtube.com/@TheSalesWhispererWes Sales Book -- https://www.thesaleswhisperer.com/c/way-book   BUSINESS GROWTH TOOLS https://12WeeksToPeak.com https://CopyByWes.com https://CRMQuiz.com https://TheBestSalesSecrets.com https://MakeEverySale.com https://www.TheSalesWhisperer.com/ https://www.thesaleswhisperer.com/c/ipa
Morra Aarons-Mele, The Anxious Achiever, Is On The Sales Podcast
21-02-2024
Morra Aarons-Mele, The Anxious Achiever, Is On The Sales Podcast
Professional Sales Tips you’ll learn today on The Sales Podcast… Manage anxiety to still excel in business and in life. Anxious, depressed, and burnt out. Fight, flight, or freeze. Social media is a tool designed to manipulate us. She was a sensitive kid…hyper-vigilant. She has had anxiety and depression since she was 19. Bipolar as well. There was no hybrid job force back then. She had to become an entrepreneur to cope with her anxiety and depression. Related episodes and posts Find The Best CRM For Your Team and Budget Start Your Free 12 Weeks To Peak™ Anxiety can drive us to perform. Stress is put on you, and anxiety shows up when you fear the future. Sometimes, anxiety kicks in on its own. She’s had a lot of professional help, including at least 20 different medications. Sales is a system that thrives off a little bit of anxiety. Money can make us anxious. She loves sports and sports psychologists. They can focus. Mindfulness is key. Turn off your brain. You have to build the muscle of your mind to stay in the moment. Many can get in a negative mindset rut. You have to retrain your brain. Therapy…be present…stay in the moment. Think of the worst-case scenario and ask, “Is this likely? Is it probable?” She is anxious about flying. It’s not a phobia but anxiety. Sold her 11-year consulting business. Now focused on workplace mental health. Not a therapist. Coaches teams on mental health. Use your introversion to excel in sales. She listens more than she talks. Use your introversion to excel in sales.” Anxiety is a natural human emotion. When we understand ourselves, we’re better. Stop. Look at the evidence and make a plan to do it again. Use your anxiety to help you plan. We bring our past to our negotiations. Sales Growth Tools Mentioned In The Sales Podcast Take The CRM Quiz: get a free consultation with me Donate: Just because you like the show, the no-bullshit approach, and don’t want to buy a book, software, or The Make Every Sale Program. Leadferno: Turn lurkers into leads Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it. Send Drunk Emails: …that get opened and get you paid! Phone Burner: work the phone like a machine so you can be a human when you connect. Sendspark: Send video emails that make an impact so you can stand out from the noise. Use promo code SALESWHISPERER to get 33% off for three months GUEST INFO: Guest Site: https://morraam.com/ Guest Twitter: https://twitter.com/morraam PODCAST INFO: Support The Sales Podcast: https://bit.ly/3JOJ6jC Podcast website: https://www.thesaleswhisperer.com/podcast Apple Podcasts: https://apple.co/3PeYzKL Spotify: https://spoti.fi/2nEwCF8 YouTube: https://www.youtube.com/@TheSalesWhispererWes SUPPORT & CONNECT: Check out the sponsors above; it’s the best way to support this podcast Support on Patreon: https://www.patreon.com/TheWes Twitter: https://twitter.com/saleswhisperer Instagram: https://instagram.com/saleswhisperer LinkedIn: https://www.linkedin.com/in/thesaleswhisperer/ Facebook: https://www.facebook.com/thesaleswhisperer Medium: https://medium.com/@saleswhisperer
B.S.ers Are SOL in Copywriter Jeff Putnam's World
10-02-2024
B.S.ers Are SOL in Copywriter Jeff Putnam's World
Professional Sales Tips you'll learn today on The Sales Podcast ... Listen to Jeff Putnam’s first interview on The Sales Podcast, episode 510, back on June 23, 2021, and see the change he’s made Deep down, he always wanted to be a writer He did a project as a kid on Ernest Hemingway and saw a picture of him smoking a cigar and hunting a shark with a machine gun that lit a fire In December 2018, he got the idea for Rugged Legacy and launched it in early 2019 He didn’t want to work for anyone else He had to learn copywriting so his business wouldn’t die Then, he started teaching people how to do it Wrote two books, and he reads all the time Related episodes and posts Find The Best CRM For Your Team and Budget Start Your Free 12 Weeks To Peak™ Working on a novel and is about 1/3rd complete Most people suck at writing so they pay him to write Now 99% of his income comes from writing for others He focused on Twitter rather than building a “personal brand” He got so busy with work that he didn’t have the time or interest in building a brand He no longer promotes himself online People know who he is He has a great network now He has some coaching clients He wakes up at five am, takes his huskie for a walk, gets some coffee, reads for four hours, then starts his day writing for clients Vince Flynn/Mitch Rapp series Jack Reacher series by Lee Child Loves Musashi by Eiji Yoshikawa Will reference a business book but doesn’t sit and read them Does not like the appeal of the “digital nomad” lifestyle He doesn’t want to live out of seven suitcases He spent nearly five years hustling and grinding and perfecting his writing craft A customer of his asked him if he’d help with their website, and that became his first paying copywriting client, but he was visible and active online and on Twitter, so they knew him He Googled typical prices for copywriting and added 20% to that Then he raised his prices until people balked, and then he dropped his prices 5% He’ll include three revisions, but the fourth is 50% of the original invoice He doesn’t design websites, but he writes the copy He loves writing long-form content like 80-page white papers He’ll write 16k-20k words every ten days or so Many people confuse niche and industry He can research any industry and write about it A Web 3 startup paid him $60k upfront ($5k/mo) to do all of their content, and he had no experience in that space The Web 3 client saw an article Jeff wrote on marriage and reached out to him If clients are jerks, he cuts them loose He charges 6-7 cents per word He just does words He uses AI as a style guide by uploading something like a five-paragraph description the client provides “Additionally…in a fast-paced world…” He loves 3-piece suits Anchoring… He’ll sometimes wear his suit to write to anchor himself “Okay” Zuby “I’m a serious Catholic” Adoration and Holy Hours and Mass He carries his rosary always He has Catholic cigars, Incensum Cigars He converted to Catholicism last year There are only 450 TLM churches in the U.S. His wife is Hispanic who grew up in New England and is Catholic He spent 18 months writing a book on Catholic masculinity He decided to go to Mass May 7, 2023, which was two months after he launched the book His wife was a lapsed Catholic, but now they go weekly He’s in RCIA and entering the Catholic Church fully this Easter Sales Growth Tools Mentioned In The Sales Podcast Have Me Take a Look at Your Business Processes Get This $19 CRM Get 10% The Best Beef You’ll Ever Put In Your Mouth Send Drunk Emails: ...that get opened and get you paid! Phone Burner: work the phone like a machine so you can be a human when you connect. GUEST INFO: Guest Twitter PODCAST INFO: Podcast website Apple Podcasts Spotify YouTube SUPPORT & CONNECT: Check out the sponsors above; it’s the best way to support this podcast Support on Patreon: https://www.patreon.com/TheWes Twitter: https://twitter.com/saleswhisperer Instagram: https://instagram.com/saleswhisperer LinkedIn: https://www.linkedin.com/in/thesaleswhisperer/ Facebook: https://www.facebook.com/thesaleswhisperer YouTube: https://www.youtube.com/thesaleswhispererwes
Glenn Twiddle 2 on The Sales Podcast
02-02-2024
Glenn Twiddle 2 on The Sales Podcast
Professional Sales Tips you'll learn today on The Sales Podcast ... Glenn has created a nice 7-figure business as a real estate investor, speaker, and event planner How wrestling and UFC and Brazilian Jiu-Jitsu can help you grow your sales How Georges St-Pierre can help you grow your sales Glenn was known as a great copywriter back in the day The power of negative preparation Prepare for the worst, hope for the best Related episodes and posts Find The Best CRM For Your Team and Budget Start Your Free 12 Weeks To Peak™ Jim Rohn, “Don’t hope it was easier. Hope you were better.” The power of celebrities to grow your sales Gorillas would rather look at the Apex gorilla than eat! The celebrity rubs off Celebrities hang out with other celebrities “Stop or My Mom Will Shoot” was a “troll” by Arnold Schwarzenegger to get Sylvester Stallone to take the roll and suck at it Glenn’s last event cost $850,000 to put on, and it made $820,000, but it brought him a lot of publicity His first event was 12 people “that I begged to come,” and he made one sale, which was his first 1-on-1 client for about $12k for the year He started this in 2008, and it’s a bit like poker in that every event is another hand…so he pushed his $12k into the next event, and that put 50 people in the room and he made about $15k… With that money, he bought a $10k program and learned how to put 200 people into a room for two days and made $100k Then he hired that coach for his $50k coaching Like a poker player, he goes all in, and sometimes he makes it big, sometimes he barely breaks even… But at each event, he adds to his database of prospects that he can market to, and he closes 5% to 10% of them, thereby creating income security In his 15+ years, he’s only had one big loss on an event, and it wasn’t because of the celebrity, but it was not a fit for the audience When something is free, only about 50% of the registrants will make it Set big goals and put them out there Mortgaged his house to have Arnold Schwarzenegger speak at his event He paid the 6-figure downpayment and worked his butt off for six months to make it happen He was then invited to play poker at Arnold’s house with 40 celebrities, and he’s now done business with him six times Paid 14-year-old Caleb Maddix $11,000 to speak for 90 minutes Get his book, “Punching Above Your Weight” Dan Kennedy, “I’ve never had an original idea in my life.” He now has a staff of 36 people since COVID, and he’s helping his clients do what he was teaching Sales Growth Tools Mentioned In The Sales Podcast Have Me Take a Look at Your Business Processes Get This $19 CRM Get 10% The Best Beef You’ll Ever Put In Your Mouth Send Drunk Emails: ...that get opened and get you paid! PhoneBurner: work the phone like a machine so you can be a human when you connect. GUEST INFO: Guest Site Guest YouTube PODCAST INFO: Podcast website Apple Podcasts Spotify YouTube SUPPORT & CONNECT: Check out the sponsors above; it’s the best way to support this podcast Support on Patreon: https://www.patreon.com/TheWes Twitter: https://twitter.com/saleswhisperer Instagram: https://instagram.com/saleswhisperer LinkedIn: https://www.linkedin.com/in/thesaleswhisperer/ Facebook: https://www.facebook.com/thesaleswhisperer YouTube: https://www.youtube.com/thesaleswhispererwes
Dre Baldwin on The Sales Podcast
17-01-2024
Dre Baldwin on The Sales Podcast
Professional Sales Tips you'll learn today on The Sales Podcast ... Former professional basketball player Zig when others zag, which means sending personalized outreach Do what doesn’t scale “What is my competition not willing do that I will?” He’s been making content since 2005 He has a process for researching ideal prospects Send link to assistant to research Assistant finds pertinent information and adds it to the CRM He then makes the video intro He’ll make 5-6 each day Do enough that you can handle the replies Related episodes and posts Find The Best CRM For Your Team and Budget Start Your Free 12 Weeks To Peak™ He was always a salesperson at heart but didn’t really realize it He has a business degree and responded to a bulletin board post “make money” It was an MLM and after a couple of meetings he learned how to disrupt the negative assumptions about making money, which his college professors never mentioned He got into personal development He started selling training products to basketball players who found him on YouTube He only played one year of high school basketball then D3 basketball and made it to the pros, so people started finding him online for his mindset content It took a while for him to realize that not everyone thought like he did He stopped playing ball in 2015 and wanted to get into the professional speaking business He applied to some TED talks and got accepted Then he started writing books Build your own audience and master DTC, direct-to-consumer His mom was an educator who got her college degree when he was in college He was not “found” by the pros When he graduated college in 2004 he worked at Foot Locker store then Bally Total Fitness He went to an exposure camp for basketball players: you pay to play for two days with 200 other players Then he cold-called basketball agents, which was a flip in the script He called about 60 agents and reached 20 and sent them a VHS tape that he recorded and one agent said he’d represent him in late 2005 and got him a job in Lithuania He was blogging and sharing his videos on YouTube He got his experience writing then other players had questions on how to play overseas By 2009, he started thinking about how to leverage this into a business 2015 was his last season and he played with a different team every year Not a fan of the news Don’t follow or associate with the negative people Find your lane in which you can succeed Principles—never change, Strategies, Tactics—can change daily Your mandate as an entrepreneur is to make money, which should remain very clear If you don’t like running ads, don’t run them. Hire someone and keep your eye on them. You can do this with any aspect of your life. You can create content like podcasts Become findable Collaborate Be consistent When it comes to hiring staff, give them the “brief” that needs to be clear and detailed. You need to know what you want. If you’re an expert, I believe you should be able to produce the results and explain it to me, so here’s $100; go make it happen and explain it to me He’s not a fan of agencies…they are looking for their next client Are you—or do you want to be—a top 2% performer? Join his program. Mindset and strategic tools His first coaching client was back in 2015 via Periscope Around 2020, when speaking gigs dried up, he pivoted to more in-house stuff Sales Growth Tools Mentioned In The Sales Podcast Have Me Take a Look at Your Business Processes Get This $19 CRM Get 10% The Best Beef You’ll Ever Put In Your Mouth Send Drunk Emails: ...that get opened and get you paid! Phone Burner: work the phone like a machine so you can be a human when you connect. GUEST INFO: Visit Dre Baldwin’s Site: Work On Your Game University Dre Baldwin Instagram Connect With Dre Baldwin on LinkedIn Follow Dre Baldwin on X Twitter Follow Dre Baldwin on Facebook PODCAST INFO: Podcast website Apple Podcasts Spotify YouTube SUPPORT & CONNECT: Check out the sponsors above; it’s the best way to support this podcast Support on Patreon: https://www.patreon.com/TheWes Twitter: https://twitter.com/saleswhisperer Instagram: https://instagram.com/saleswhisperer LinkedIn: https://www.linkedin.com/in/thesaleswhisperer/ Facebook: https://www.facebook.com/thesaleswhisperer YouTube: https://www.youtube.com/thesaleswhispererwes
From Living In a Van To Balling In Brooklyn, Meet Parker Olson
20-10-2023
From Living In a Van To Balling In Brooklyn, Meet Parker Olson
Sales Growth Tools Mentioned In The Sales Podcast Hire The Best Speaker for your sales meeting or marketing conferenceTake The CRM Quiz: get a free consultation with meDonate: because you like the show and its no-bullshit approach, and you don't want to buy a book, software, or The Make Every Sale Program.The Sales Agenda: take control of every sales opportunity like a pro.Leadferno: Turn lurkers into leadsFounders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it.Send Drunk Emails: ...that get opened and get you paid!Phone Burner: work the phone like a machine so you can be a human when you connect. GUEST INFO: Guest Site: https://www.forij.co/ Guest Site: https://www.podpitch.com/ Guest LinkedIn: https://www.linkedin.com/in/parker-olson-forij/ Guest Twitter: https://twitter.com/Forij_ PODCAST INFO: Support The Sales Podcast: https://bit.ly/3JOJ6jCPodcast website: https://www.thesaleswhisperer.com/podcastApple Podcasts: https://apple.co/3PeYzKLSpotify: https://spoti.fi/2nEwCF8YouTube: https://www.youtube.com/@TheSalesWhispererWes SUPPORT & CONNECT: Check out the sponsors above; it’s the best way to support this podcast Support on Patreon: https://www.patreon.com/TheWesTwitter: https://twitter.com/saleswhispererInstagram: https://instagram.com/saleswhispererLinkedIn: https://www.linkedin.com/in/thesaleswhisperer/Facebook: https://www.facebook.com/thesaleswhispererMedium: https://medium.com/@saleswhispererYouTube: https://www.youtube.com/thesaleswhispererwes
Michael Hudlow, How Not To F*ck Up A CRM System
28-09-2023
Michael Hudlow, How Not To F*ck Up A CRM System
Sales Growth Tools Mentioned In The Sales Podcast Hire The Best Speaker for your sales meeting or marketing conference Take The CRM Quiz: get a free consultation with me Donate: because you like the show and its no-bullshit approach, and you don't want to buy a book, software, or The Make Every Sale Program. The Sales Agenda: take control of every sales opportunity like a pro. Leadferno: Turn lurkers into leads Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it. Send Drunk Emails: ...that get opened and get you paid! Phone Burner: work the phone like a machine so you can be a human when you connect. GUEST INFO: Guest Site: https://www.bitxiacrm.com Buy His Book: “How Not To Fck Up A CRM” Guest LinkedIn: https://www.linkedin.com/in/mmhudlow/ PODCAST INFO: Support The Sales Podcast: https://bit.ly/3JOJ6jC Podcast website: https://www.thesaleswhisperer.com/podcast Apple Podcasts: https://apple.co/3PeYzKL Spotify: https://spoti.fi/2nEwCF8 YouTube: https://www.youtube.com/@TheSalesWhispererWes SUPPORT & CONNECT: Check out the sponsors above; it’s the best way to support this podcast Support on Patreon: https://www.patreon.com/TheWes Twitter: https://twitter.com/saleswhisperer Instagram: https://instagram.com/saleswhisperer LinkedIn: https://www.linkedin.com/in/thesaleswhisperer/ Facebook: https://www.facebook.com/thesaleswhisperer Medium: https://medium.com/@saleswhisperer
Here's The 5th Generation of Beef! How Jeff & Kara Smith Launched Colorado Craft Beef.
20-09-2023
Here's The 5th Generation of Beef! How Jeff & Kara Smith Launched Colorado Craft Beef.
Sales Growth Tools Mentioned In The Sales Podcast Hire The Best Speaker for your sales meeting or marketing conference Take The CRM Quiz: get a free consultation with me Donate: because you like the show and its no-bullshit approach, and you don't want to buy a book, software, or The Make Every Sale Program. The Sales Agenda: take control of every sales opportunity like a pro. Leadferno: Turn lurkers into leads Founders Card: Get $20,000 in free processing from Stripe, save 15% on Bose, and save on hotels, travel, car rentals, you name it. Send Drunk Emails: ...that get opened and get you paid! Phone Burner: work the phone like a machine so you can be a human when you connect. GUEST INFO: Guest Site: https://coloradocraftbeef.com/ Guest Instagram: https://www.instagram.com/coloradocraftbeef/ Guest LinkedIn: https://www.linkedin.com/in/jeff-smith-86119bb2/ PODCAST INFO: Support The Sales Podcast: https://bit.ly/3JOJ6jC Podcast website: https://www.thesaleswhisperer.com/podcast Apple Podcasts: https://apple.co/3PeYzKL Spotify: https://spoti.fi/2nEwCF8 YouTube: https://www.youtube.com/@TheSalesWhispererWes SUPPORT & CONNECT: Check out the sponsors above; it’s the best way to support this podcast Support on Patreon: https://www.patreon.com/TheWes Twitter: https://twitter.com/saleswhisperer Instagram: https://instagram.com/saleswhisperer LinkedIn: https://www.linkedin.com/in/thesaleswhisperer/ Facebook: https://www.facebook.com/thesaleswhisperer Medium: https://medium.com/@saleswhisperer YouTube: https://www.youtube.com/thesaleswhispererwes