Have you thought about writing, publishing, and launching a book, but don’t know where to start? Or maybe you have already done some writing but aren’t sure how to do a successful launch that gets you best-seller status.  Coming up with the right book for the right audience, publishing and promoting a book doesn’t have to be hard when you have support and build an audience ahead of time (using podcasts). Business Book Mentor Diana Needham shares a twist on the podcast book tour to launch to a full room.  Here’s what we cover:  Why and how to create a strategic outline BEFORE you start writing a book. How to build an audience (and leverage podcasts) before the book is launched. How to leverage podcast guest appearances to promote your book Book launch strategies that get you on the Amazon best seller list. Discovering which publishing method is for you - traditional vs self-publishing  How to write publish and market your book in a structured time line  Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free    >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Guesting on podcasts is a hot way to tap into other people’s audiences, boost authority, expand your reach, establish partnerships and well, grow your list, leads and business.  So let’s make sure you are doing everything to optimize your efforts to get booked on the right shows, with the right message, in front of the right audience so that you can leverage it for leads, content, and sales.   I have interviewed expert podcast booking agencies (tag guests) and gleaned a ton of actionable advice that you can take today to up your podcast guesting game including... 📌 Discover how to present yourself professionally to match the quality standards of top podcasts. 📌 How to use the Cocktail Party Strategy to embrace authenticity and stand out from the crowd 📌 How to craft a compelling one-sheet that highlights your expertise and value proposition. 📌 Why you need to tailor your talk to what people buy 📌 Tips on hiring a podcast booking agency (and when to know you are ready) Take a listen to these top 10 tips from industry experts…   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Do you get booked on a podcast and wing it, or are you fully prepared to knock it out of the park? I have Podcast Booking Agency owner Noemi Beres on the show to share how she coaches her clients to research the show and how to prepare to be a successful guest so you can get more ROI from the relationship and opportunity.   The conversation covers topics like finding the right podcasts, building relationships with hosts, and the do's and don'ts of being a great podcast guest. How to find (and research)  the RIGHT shows to guest on to get in front of your ideal client Discover whether pre-interview chats are a valuable investment of your time or a mere distraction. How to craft compelling interview topics that will get you booked and engage the audience What to do AFTER the interview and why it’s important to get more ROI out of the interview Identify the essential traits of a standout guest while navigating common pitfalls that hinder bookings and lead generation.   Head to https://LeverageYourPodcastShow.com to read the blog >>>3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Get the free guide & checklist at  https://www.leverageyourpodcast.com/guest

Imagine feeling confident on stage, connecting with the audience, getting leads and clients and having a talk that impacts more people. This can be you even if you feel like diamond in the rough or best kept secret because Speaker Consultant and Agent Antoniette is going to show you how to craft your vocal brand, stand out, get booked and maximize your success. Here’s what you’ll learn in this episode:  What makes a hidden gem as speaker (ie is this YOU?)  How to develop a speaker brand identity (and ensure your signature talk matches)  Develop a signature talk that represents your brand but impacts the audience  The difference between sizzle reels, demo reels, and pro clips for speakers Why monetizing speaking engagements goes beyond just speaker fees (think impact with the audience)  How she turned a disappointing speaking engagement into a $33,000 opportunity   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free   >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

You know I’m all about leverage - well what about leveraging your network, time and content to get massive results? Patty Farmer gives the lowdown on how to zero in on actual buyers, not just a broad market, and the importance of knowing where these buyers hang out. She talks about the power of partnerships and how to collaborate with those who share your target audience.  Patty's big on giving first—she shares her "podcast sandwich method" for promoting content and the value of authentic connections. She also suggests asking "who do you serve?" to uncover potential collaborations and the benefits of making strategic introductions. Here’s a taste of what we cover:  How to create a personal distribution channel and expand reach using assets, and relationships  How to differentiate your target market and target buyers and how it affects marketing strategies. How to identify and target ideal clients and partners to leverage monetization opportunities. Patty’s unique "podcast sandwich method" for promoting episodes and engaging with other podcast hosts. Patty’s system for creating introductions (MIND BLOWING) to build valuable connections (and make it easier!)    Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Consistent content is key, along with repurposing and leverage your podcast content (yup as a guest or host).  And what comes with creating content? Scheduling content.  I’ve used a LOT of different social media schedulers and even posted natively on the platforms. With so many options it can be super confusing to know which scheduler is the BEST one to use or even what features are available, what they are and why they are important.  This episode is to share what features I love the most and what I look for in a scheduler.  Benefits of social media schedulers for podcasters Factors to consider when choosing a scheduler (what to look for) What features you’ll want for scheduling videos, reels and shorts Why the ‘first comment’ feature is key right now for broader reach (and call to actions) What you want to look for besides ‘features’s to choose the best scheduling tool    Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

“Energy” is more than healing modalities like acupuncture or body work — it shows up in the stories you tell, both in terms of WHAT you say and HOW you say it. So how you show up and speak on stage matters.  I had such a powerful conversation with Qigong Master, speaker, presentation mentor Vicki Dello Joio about how to craft a compelling story, conquer stage fright and have a magnetic presence on stage to impact the listeners in a bigger way.   A Taste Of What Is Covered:  How Qigong principles can enhance a speaker's energy, presence and connection with the audience.  How aligning passion, presence and power to help you inspire and motivate your audience How to craft compelling stories that emotionally engage audiences.  Tips for overcoming stage fright and setting intentions before speaking engagements. Harnessing energy and charisma for powerful speaking engagements.   Key Moments: 00:03  Intro to Qigong 04:12  The Power of Energy in Public Speaking 10:39  Storytelling to Connect with Your Audience 14:27  Tips for Engaging Your Audience 19:07  Creating a Powerful Presence On Stage 29:36  Tips for Effective Communication and Connection   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Podcast guesting is more than simply being asked questions on a podcast and then expecting a flood of leads. You have to be strategic, and intentional, and leverage it fully to get the most benefits. Today I chat with Guest Experts On Air owner and visibility expert Josef Schinwald about how to get booked on high-end podcasts, why you should be niche targeting, what makes a good guest, and how every podcast is a networking event.   🎙️ How to get booked on high end podcasts and the impact it can have for your visibility 🎙️ What makes a good podcast guest and what mistakes to avoid 🎙️ How to craft compelling stories that resonates with the audience 🎙️ Niche targeting  🎙️ How to leverage your interviews for collaborations and partnerships   00:00  Intro 03:44  Elite Podcasts and Audience Research 10:14  Maximizing Podcast Guest Opportunities for Niche Targeting and Brand Visibility 18:18  Using Podcasting For Networking Opportunities  22:23  Qualities of a Good Podcast Guest and Crafting a Compelling Story 26:28  Mastering the Art of Podcast Guesting Tour Marketing 29:40  Building Meaningful Online Relationships  33:08  Tips For Pitching Podcasts   Head to https://LeverageYourPodcastShow.com to read the blog >>>> Get this FREE Guide 7 Checklist For 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales https://www.leverageyourpodcast.com/guest

Alright podcasters - you are in this to tap into other people’s audiences and get more leads & clients right? Have you thought of launching a webinar? I know I have -  I have the leadsology guru himself  Tom Poland on today to share how to create a webinar that sells, tips and tricks and how to leverage other people’s networks to boost results.    Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Whether you are looking to launch or rebrand your podcast - your artwork is the ONE thing that you should invest in to get noticed and attract your ideal listener. I have Podcast Branding owner Mark Des Cotes on today to share tips on how to create effective podcast cover art and logos, what you should include, whether you need a photo of yourself on there and mistakes to avoid. What the difference between a podcast logo and cover art is (the concept of a logo is pretty enticing) Why branding matters for your podcast to attract an audience Do’s and don’ts when creating your cover art  If you should include your image (as the host) in the artwork or not Mistakes to avoid to prevent losing listeners    Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Podcast guesting takes time, money and strategy. If you are simply relying on the host to do all the heavy lifting when promoting the episode, you are giving up control over how you are positioned,  the level of exposure and visibility you get from the episode plus you are leaving leads and money on the table. In this episode I share Why consistent content is key (anything you do once rarely works) What you need to publish the episode on your website (and why that’ll also increase opportunities) 5 ways to distribute your episodes for maximum exposure How to repurpose the content intentionally Extra tips on how to create consumable videos that attract leads and clients   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4-step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

We work on our brand, logo, podcast art - but when was the last time you worked on branding your self. That’s right… The colors and clothes you wear can affect your connections and income. I have image consultant Amy Janece on the show to help us show up on stage, on podcasts and meetings to get noticed and create a bigger impact.    👔 How colors and clothing choices can have a direct influence on confidence and success. 👚 How aligning clothing to your natural energy and personality can impact connections and collaborations  👔 Why you should understand the correlation between color, energy and psychology  👚 Tips on what to wear (and NOT wear) on podcasts and speaking presentations (online or live) 👔 How your personal brand is just as important as your ‘business’ brand 00:00  Intro  04:53  Unlocking the Power of Colors: How Changing My Wardrobe Transformed My Life 09:24  Debunking Stage Attire Myths: Black, Bright Colors, and Necklines 19:25  Empowering Personal Styling: Embracing Your True Self and Body Confidence 29:18  The Impact of Personal Style and Self-Investment on Professional Success 32:47  Maximize Your Wardrobe: Quality Over Quantity and Embracing Authenticity 36:20  The Impact of Color and Image on Connections, Relationships, and Income   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4-step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

There is strength in unity - and podcasting is a fantastic avenue for creating a community. I met Sherley Joseph at a Podfest event and was so impressed with her story of starting a podcast, sharing her voice, turning it into a community and grown it into the Black Canadian Creators podcast, community and directory becoming a leader in the space and helping black canadian creators share their voice.  How the Black Canadian Creators community has grown and transformed, offering lessons on community building and engagement. Lessons on how to foster a community from the ground up, as exemplified by the creation of the Black Canadian Creators community and Facebook group. Inspiration from the community's progression into a supportive network, highlighting the benefits of being part of a like-minded group of content creators. Ideas on how to cultivate a collaborative environment for sharing resources and support, as demonstrated by the community's evolution. Information on a valuable directory for content creators, which could serve as a platform to showcase your work or discover others'. Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4-step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Do you watch a trailer before seeing the movie -I bet you do! Then if you have a podcast, you should definitely have a podcast trailer. I have Arielle Nissenblatt on the show, the host of Trailer Park: The Podcast Trailer Podcast to share the 911 on podcast trailers. Here’s what we cover:  The importance of podcast trailers in marketing and creating buzz before the actual episodes are ready. Insights on different styles of trailers, their purposes, and their impact on engaging listeners. Tips for crafting engaging and effective podcast trailers, including ideal length, essential elements, and audio quality. The value of connecting with other podcasters and leveraging podcast trailers as a tool for exposure. The ideal elements to include in a podcast trailer, such as show description, hosts' names, and target audience.   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4-step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

You hear of buying and selling businesses - get investors etc - but you don’t really hear about folks investing in podcasts, scaling, buying and selling. It CAN happen and I have AJ Lawrence on my show who bought the Beyond 8 Figures Podcast. He shares his experience, mistakes and tips on buying and selling podcasts and what it takes to grow a successful podcast.  AJ's experience of buying and selling a podcast The challenges faced during the transition and how to overcome them  How to stay consistent and have incremental progress  Ways to understand the audience and catering to their needs The potential benefits of acquiring a podcast for business growth   00:00  Intro  00:02  The Journey of Buying and Selling a Podcast: Insights from AJ Lawrence 03:23  Building a Successful Podcast: Mistakes, Growth, and Finding Your Audience 09:50  When and How to Buy a Podcast: A Comprehensive Guide 13:04  The Untapped Potential of Acquiring a Business Podcast 31:19  How to Define Your Why and Find Success in Podcasting Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

I don’t think LinkedIn gets enough credit  - I know it’s MY favorite platform right now. So how do you create a winning profile that boosts your authority, attracts your ideal client and generate more opportunities?  I have LinkedIn Expert Tom Ryan on the show who gives us the scoop on how to improve your profile, post content effectively, and what the top strategies are to get more leads. You’ll find out…   How podcasters can use LinkedIn to showcase their expertise & build genuine connections  Why you should treat your profile like a landing page and how to optimize it How the algorithms affect your posts and why video shorts are key  How to target the right audience and generate leads on LinkedIn The role of value and consistency in getting results   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

When used right, your podcast interviews and episodes should give you a ton of juicy content that will help you attract and convert your ideal client.   It should give you oodles of consistent content, help you be more visible, showcase your authority, grow your list, build an audience and generate clients. BUT simply posting that a show is live is NOT enough. You need to be STRATEGIC and CONSISTENT. So in this week’s episode, I share 5 podcast promotion mistakes you’ll want to avoid.  Avoiding them will help you  Create content that hooks a listener in, solves a problem, and piques their interest Be consistent on your platforms to stay visible  Create short consumable pieces of content Leverage your content to use call to actions and grow your e-list or get more calls Expand your reach and attract a NEW audience  Check out the mistakes you need to avoid and tips to overcome them!    Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4-step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

You are hosting a podcast to build your authority platform and want to put a bigger flag in the ground as an industry leader (and get more leads!) so maybe it’s time to host your own virtual summit. If it’s been on your mind (I know it has for me), then you’ll want to listen to Marketing Coach Jay Williams who has nailed summits.  Virtual summits have become a powerful tool for building authority, expanding your network, and generating leads. Jay shares key steps to creating a well-structured and engaging virtual summit that will help you achieve your goals.  How hosting virtual summits helped multiply Jay’s e-list and business The strategies he used to host summits that generated thousands of leads and profits What you need to start your own summit (and how to decide if you are ready) Lessons that Jay learned (that you’ll want to avoid) so it’s not a flop  How to find speakers for your summit, align topics and create a stellar experience for the attendees   00:03  How virtual summits helped a marketing coach recover from a setback 04:18  Two C’s that lead to stellar results for your virtual summit  08:24  How summits help build relationships for your business 13:15  How to leverage virtual summits to build your email list  27:00  If you should have your summit free or paid, and if you should charge speakers 33:08  How to create an engaging and profitable event    Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

Are you leveraging your podcast (or guesting) to build strong relationships, collaboration opportunities, referrals and sales?  Maybe you’ve tried and suck at getting referrals. Been there. And if you are too afraid to ask for referrals, well, you don’t get any.  Referrals are what can change the game in your business to grow exponentially, especially if you are a coach or service provider.  I have sales expert and author Joe Pallo on my show to share why referrals are more important than the sale, how to ask for a referral and how to reach out to the referrals (with silver bullets) that help you gain rapport and sales.  He shares… 💸 How shifting your mindset and treating referrals as a sales themselves will boost your results 💸 How to overcome the hesitancy of asking for referrals 💸 Get more ‘yeses’ with a script and ‘silver bullets’ 💸 Tips on building rapport that you likely haven’t heard before.  💸 Ways to use podcasting to build stronger relationships that fuel your referral machine  💸 Strategies for overcoming the objection of 'call me back after the holidays' Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free

When you hear that someone is a speaker and see that the speak on venues and stages - what is your gut reaction - impressed right? You instantly know they are a coveted authority that is an expert at something. If you want that kind of credibility and become a highly paid authority - then podcast guesting is your gateway to speaking on stage. Today we speak with Anastasia Lipske, a speaker and podcast booking agency to share tips on how to bridge that gap from podcasts to the stage.  How to use podcast guesting to grow your speaking business Why podcast guesting is a great tool to help speakers gain visibility How to find the right podcasts to guest on The difference between a speaker and a podcast one-sheet and whether you need both How to get the most visibility out of every talk or podcast you’ve been on Key branding practices that will help you get booked on more shows   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free