How to Combat Misinformation in the Fitness Industry with Dr. Jordan Feigenbaum

The ZAO Strength Podcast

01-02-2022 • 1 hr 40 mins

In this episode, coaches Jim Elli and Tyson Eckel speak with Dr. Jordan Feigenbaum from Barbell Medicine about the problem of disinformation and misinformation in the lifting world. Disinformation can be described as "intentional misinformation" which has the potential to alter perceptions of the naive and/or undereducated and impact their decision making in a negative way. Dr. Feigenbaum is well aware of this phenomenon and is one of the few leaders in the industry who isn't afraid to confront misinformation head-on.

Jordan's company, Barbell Medicine was created to bring modern medicine to the strength & conditioning world.

By utilizing the scientific method, prioritizing the scope of practice, and communicating the latest research with great impact, Barbell Medicine has revolutionized the way we think about training.

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