How to get covered on television news and more ideas for thoughtful presents

Business Live: for curious entrepreneurs and social entrepreneurs

04-12-2020 • 26 mins

Normally on this show we get to pick the brains of business leaders and social entrepreneurs. Today's episode is a little different: it's a deferred brain-picking, if you like.

I recently joined a live call with Carol Jordan, Head of Planning at ITV News, organised by Broadcast Revolution. Responsible for three daily TV news bulletins, Carol has brilliant and valuable advice about what she's looking for when it comes to non-breaking news stories.

What makes for a great item on the news ? How can you show a producer or planner that you can deliver if you've never been on air before? And how do you pitch a TV news decision-maker effectively? There are loads of tips here you can use.

Also on today's show: more ideas for fantastic gifts from social enterprises and independent businesses; thoughtful presents which also make the world better. Mentions for Regather Sheffield's hampers, Treehouse Board Game Café's shop, The Substantial Meal IPA from Triple Point Brewery, And Other Stories, publishers of innovative contemporary writing.

Plus an opportunity to have your say about new plans to enable people to travel around Sheffield more easily on foot, by bike and public transport.

Timings:

  • 0 - 2:34 Introduction.
  • 2:34 Carol Jordan: what sort of stories is ITV News looking for? How do you grab her attention?
  • 8:36 Carol's pitch bugbears and how to pitch effectively.
  • (I've distilled Carol's advice from a live Q&A I attended with her, organised by Broadcast Revolution – thanks Josh and team).
  • 14:41 After last week's episode, more ideas for lovely gifts from social enterprises and independent businesses.
  • 21:02 Want to be on this radio show? What we're looking for and how to get in touch.
  • 22:28 Consultation about 'Connecting Sheffield' – how to get involved and have your say about the plans (deadline 7 January 2021)
  • 24:28 Wrapping up.