The phrase “limited time only” lights up our brains and causes us to spend money when we otherwise wouldn’t. That’s because we can’t stand to lose out on a good deal — even when it risks our budgets. Marketing and psychology expert Dr. Mindy Weinstein breaks down the science behind our impulse purchases and the marketing tactics that businesses use to open our wallets. Listen to learn how to resist buying into the latest trends — and how to use marketing to your own advantage. In Mailbag, we answer questions about long-term care and part-time work. In Thrive, how to stop paying the pink tax. Learn more about your ad choices. Visit megaphone.fm/adchoices