24-10-2023
EP 03 UI UX in Automotive Industry
My guest today is Nikhil Jadhav, a UI/UX Design Manager for the Automobile Unit at Tata Consultancy Services. Nikhil has 14 years of experience in print and digital media, as well as 3D graphics. He is also a certified business analyst, Lean Six Sigma Green Belt, and usability expert. Nikhil will share with us his insights on how to align UX strategy with business goals, and how to create delightful user experiences for automobile products.
In this episode, we discussed the following questions: -
- What is UI/ UX? What is the difference between both?
- Let’s compare the UX of Automotive Infotainment over web apps and mobile apps.
- How does driver safety play an important role in the UX and CX of infotainment apps?
- How do user journey and Empathy Maps help in UX designing?
- We live in an era where we use various physical devices such as mobile phones, tablets, desktop computers, laptops, smart devices and car entertainment systems, as well as virtual technologies such as augmented reality and mixed reality. These technologies have different applications in projecting information on screens or glasses. How can we ensure that an application is consistent and compatible across these different platforms?
- Minimalism is a key concept that influences many UI design trends. How can we describe the current state and direction of UI design?
- How does animation contribute to the user interface design of automotive apps?
- Please share your suggestions with young UX designers. How should they plan their career considering the technological advancements in this field