John Rainford is the co-founder of the innovation lab, systemeticinnovators.com. An industry veteran, John has been helping companies to identify and innovate based on trends and technology for more than 30 years. A mentor to presidents and vice presidents of corporations and their business teams, John promotes the importance of balancing innovation with future aspirations, both from a commercial and holistic point of view. In this episode Chloe meets John Rainford discussing innovation projects and the creativity behind identifying technology trends.