How to be a Better Storyteller with New York Times Best Selling Author Don Yaeger

From the Corner Office

Feb 29 2024 • 25 mins

This week, we speak with Don Yaeger, author and public speaker. Don was an associate editor with Sports Illustrated and is an author of 40 books, including 11 that made the New York Times Best Selling list. He is now based in Tallahassee and is an executive leadership coach, podcaster and keynote speaker.

Together we talk about why storytelling is important for business and nonprofit leaders and some key tips for anyone to be better at it. Don also told a story that includes his love for basketball and how that intersects with Michael Jordan.

3 Takeaways:

  1. (07:35) A good story makes you want to do, think, or feel something
  2. (13:10) A loss is not a failure until you make an excuse
  3. (20:50) Craft and memorize the first 3 minutes of a story


(00:00) Introducing Don Yaeger

(03:10) The current state of Sports Illustrated

(05:25) What makes for good storytelling?

(08:30) The Michael Jordan story

(15:15) What tips do you have to tell better stories?

(17:25) Using emotion in stories - The Warrick Dunn story

(20:00) Any other tips about storytelling?

(23:15) Rapid fire questions

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