The Scott Howard Genuine ScLoHo Media and Marketing Podcast

WOWO / Federated Media

This is the Big Picture of Marketing, Advertising, and Media, down to the tiniest detail. Combining the tools of today with the timeless, proven methods of the past and creating ideas that rely on honest, trustworthy human relationship principles. Human, Humorous, Outspoken and Ready to Challenge the Status Quo. read less
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Episodes

308 ScLoHo Podcast 64 Years Ago
Dec 11 2023
308 ScLoHo Podcast 64 Years Ago
It's birthday week and I have a gift of resources for you.  Here's the links I mention at the end: Sales Leadership: Mike Weinberg.  I've read three of his books and was a regular listener to his podcast when I was a sales manager.  I was part of his launch team for his latest book, First Time Manager: Sales.  Check him out here: https://mikeweinberg.com/   Marketing guru Seth Godin.  A thought leader and I see he also has a podcast that I'm going to subscribe to:  https://www.sethgodin.com/    Roy H. Williams, aka The Wizard of Ads, besides his books on marketing, he publishes a weekly newsletter called the Monday Morning Memo that includes a rabbit hole that often is fun and intriguing. http://www.rhw.com/youll-laugh-youll-cry/ is the link to his books and here's the link to his MMM: https://www.mondaymorningmemo.com/ Art Sobczak has sales books that I've bought along with a podcast and blog at: https://businessbyphone.com/ There are three others that I'm going to recommend that had an impact on me 20, even 30 years ago: Harvey MacKay https://harveymackay.com/   Harvey's first two books on sales were so influential that my first year as sales manager I gave my team their own copy of them for their own use. Trout & Ries.  Al Ries and Jack Trout launched a series of books on Branding and Marketing in the 1970's that I discovered when I started in the ad world in 1986.  Al passed away just last year and his partner and daughter continues his work. https://www.ries.com/books/ The last recommendation is a book that I re-read every few years as a reminder of how to approach sales. Frank Bettger penned the book How I Raised Myself From Failure to Success in the 1940's and here's an Amazon link: https://www.amazon.com/Raised-Myself-Failure-Success-Selling/dp/067179437X See omnystudio.com/listener for privacy information.