The Scott Howard Genuine ScLoHo Media and Marketing Podcast

WOWO / Federated Media

This is the Big Picture of Marketing, Advertising, and Media, down to the tiniest detail. Combining the tools of today with the timeless, proven methods of the past and creating ideas that rely on honest, trustworthy human relationship principles. Human, Humorous, Outspoken and Ready to Challenge the Status Quo. read less

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338 ScLoHo Podcast ARE YOU TOO CLOSE

338 ScLoHo Podcast ARE YOU TOO CLOSE

Most of us are too close to our circumstances to see everything we should. I've got a free checklist to help you and your team become your own "Devil's Advocates"See omnystudio.com/listener for privacy information.

Episodes

338 ScLoHo Podcast ARE YOU TOO CLOSE

338 ScLoHo Podcast ARE YOU TOO CLOSE

Most of us are too close to our circumstances to see everything we should. I've got a free checklist to help you and your team become your own "Devil's Advocates"See omnystudio.com/listener for privacy information.

337 ScLoHo Podcast 6 KEYS TO SUCCESSFUL ADVERTISING

337 ScLoHo Podcast 6 KEYS TO SUCCESSFUL ADVERTISING

If you're not following these 6 key elements, your chance of success is diminished.See omnystudio.com/listener for privacy information.

336 ScLoHo Podcast THE MESSAGE VERSUS THE MEDIA

336 ScLoHo Podcast THE MESSAGE VERSUS THE MEDIA

What's more important? What you say about your business or where you say it?See omnystudio.com/listener for privacy information.

335 ScLoHo Podcast SHOULD YOU DO HOLIDAY SALES

335 ScLoHo Podcast SHOULD YOU DO HOLIDAY SALES

Just because you've "always done it" doesn't mean you should keep doing it.See omnystudio.com/listener for privacy information.

334 ScLoHo Podcast BREAKING THE TIES

334 ScLoHo Podcast BREAKING THE TIES

You have to be different and let people know why they should buy from youSee omnystudio.com/listener for privacy information.

333 ScLoHo Podcast YOUR ATTENTION PLEASE

333 ScLoHo Podcast YOUR ATTENTION PLEASE

Tips on how to present yourself and your business so people will pay attention.See omnystudio.com/listener for privacy information.

332 ScLoHo Podcast HOW DO YOU GIVE

332 ScLoHo Podcast HOW DO YOU GIVE

i'm curious about how you give and not just money, but your time and talents...See omnystudio.com/listener for privacy information.

331 ScLoHo Podcast CULTURE IS THE KEY

331 ScLoHo Podcast CULTURE IS THE KEY

What are you doing to intentionally build your culture?See omnystudio.com/listener for privacy information.

330 ScLoHo Podcast FIRST ON RACE DAY

330 ScLoHo Podcast FIRST ON RACE DAY

There is a HUGE advantage in being first and as was demonstrated in this year's Indy 500, everything matters to determine where you rank. We're going to apply that to marketing today.See omnystudio.com/listener for privacy information.

329 ScLoHo Podcast COMPOUNDING YOUR BRAND

How to overcome the short attention spans we all haveSee omnystudio.com/listener for privacy information.

328 ScLoHo Podcast FEATURES VS BENEFITS

328 ScLoHo Podcast FEATURES VS BENEFITS

What's In It For Me? That's the question your marketing should answer for your future customer. I'll explain in today's podcast.See omnystudio.com/listener for privacy information.

327 ScLoHo Podcast A LESSON ON ADVERTISING FROM PREACHERS AND TEACHERS

327 ScLoHo Podcast A LESSON ON ADVERTISING FROM PREACHERS AND TEACHERS

Revisiting a basic lesson from over 100 years ago....See omnystudio.com/listener for privacy information.

326 ScLoHo Podcast ONCE IN A LIFETIME ECLIPSE

326 ScLoHo Podcast ONCE IN A LIFETIME ECLIPSE

What marketing lessons can we learn from the recent eclipse? Take a listen.See omnystudio.com/listener for privacy information.

325 ScLoHo Podcast LESSONS FROM THE NCAA BASKETBALL FINALS

325 ScLoHo Podcast LESSONS FROM THE NCAA BASKETBALL FINALS

Some of the best lessons come from observing others and learning how to apply what we see to our lives and businesses...See omnystudio.com/listener for privacy information.

324 Pitfalls of Pinpoint Targeting ScLoHo Podcast

324 Pitfalls of Pinpoint Targeting ScLoHo Podcast

From a recent Sound ADvice newsletter comes this bit of wisdom of Mass Media versus Targeted Media options.See omnystudio.com/listener for privacy information.

323 No Quick Fix ScLoHo Podcast

323 No Quick Fix ScLoHo Podcast

Time and distance. Combining a trip to Washington DC with a marketing lesson.See omnystudio.com/listener for privacy information.

322 ScLoHo Podcast Older and Wiser

322 ScLoHo Podcast Older and Wiser

Just because I'm releasing this on April Fool's Day doesn't mean this is a joke or trick, instead, I have some wisdom for all of us.See omnystudio.com/listener for privacy information.

321 ScLoHo Podcast Stop The Ad-Speak

321 ScLoHo Podcast Stop The Ad-Speak

The best ads avoid cliches and ad-speak. What's the alternative? I have the answers.See omnystudio.com/listener for privacy information.

320 ScLoHo Podcast Narrow Minded Marketing

320 ScLoHo Podcast Narrow Minded Marketing

Pinpointing your advertising message to the "right people" at the "right time" isn't the best approach all the time.See omnystudio.com/listener for privacy information.

319 ScLoHo Podcast The Dangers of Relying On Facebook

319 ScLoHo Podcast The Dangers of Relying On Facebook

What happens if your businesses only connection to the outside world disappears?See omnystudio.com/listener for privacy information.