Coca-Cola’s Greatest Mistake | Agent of Change | 2

Business Movers

Feb 18 2021 • 38 mins

Newly appointed Coca-Cola chairman Roberto Goizueta gains lost ground in the Cola Wars with several bold maneuvers, including the launch of a brand new diet soft drink. As he strives to beat Pepsi, Roberto fights to remake the culture of Coca-Cola and take the company in a bold new direction by putting an emphasis on taste and quality over image and brand.

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