Coca-Cola’s Greatest Mistake | Don't Blink | 3

Business Movers

Feb 25 2021 • 35 mins

As Roberto and the Project Kansas team work in secret to launch New Coke, PepsiCo’s CEO Roger Enrico gets ready to fight back. In the aftermath of New Coke’s launch, Enrico launches a counter attack in the media that he hopes will put an end to the Cola Wars and make PepsiCo the victor.

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