Coca-Cola’s Greatest Mistake | Who Killed New Coke? | 5

Business Movers

Mar 11 2021 • 33 mins

Tim Murphy, a senior reporter at Mother Jones, normally writes about national politics, not soda. In this interview episode on Coca-Cola’s Greatest Mistake, Tim will explain how New Coke is a story about both. According to Tim, New Coke didn’t fail. It was murdered in a culture war that has many parallels to today.

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