Coca-Cola’s Greatest Mistake | Strategic Retreat | 4

Business Movers

Mar 4 2021 • 36 mins

n the aftermath of the New Coke rollout, Coca-Cola chairman Roberto Goizueta deals with an onslaught of bad press, angry phone calls and nasty letters from Coke fans who want their old soft drink back. In this moment of crisis, Roberto sees opportunity in adversity and uses data as a weapon to fight back.

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