Guest, Penny Zenker, talks about how focus can help our productivity, get strategic, and make little shifts in our mindset. She explains the difference between focus vs attention.  Then Catherine and Penny take a deep dive into how social media and the pandemic have affected our focus.  They also discuss how this can lead to a trauma response. Tune in to hear Penny answer the question, “Why are we in a focus crisis?” And how we can all become focusologists by taking back our focus on the areas that we can control and letting go of the things that we can't. About Penny Penny Zenker is a Focusologist, an international speaker, business strategy coach and best-selling author.  Penny founded, developed and sold her first multi-million dollar business while living in Zurich, Switzerland.  Later at the world's 4th largest Market Research company, she managed business unit turnarounds and was a Tony Robbins business coach helping business leaders and entrepreneurs around the world to build a strong leadership, a culture of ownership, scale their businesses. Her clients tell her, her gift is cutting through the clutter and helping them focus on the most important and relevant areas to sustainably grow their businesses. Links: Penny Zenker: https://pennyzenker360.com/ The Productivity Zone by Penny Zenker: https://www.amazon.com/Productivity-Zone-Stop-Tug-Time/dp/0986307505 Adam Grant Meh Ted Talk: https://www.ted.com/talks/adam_grant_how_to_stop_languishing_and_start_finding_flow?language=en Text Expander: https://textexpander.com/ To learn more about your host, Catherine Avery: Productivity by Design To connect with Catherine: Productivity Breakthrough Session 9 *We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites at no cost to you Learn more about your ad choices. Visit megaphone.fm/adchoices