The Game w/ Alex Hormozi

Take a few steps back, and you won't regret it! Today, Alex (@AlexHormozi) talks about his experience of starting another business was a mistake, the lessons he wishes to impart, and why doing boring work is just as important as making money.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.Timestamps:(1:22) - Neighbor creating same business again: used existing skills & knowledge(3:25) - Good strategy is knowing what to say “no” to(5:00) - Can't be CEO of two businesses(7:59) - Learning from 10+ years of experience is more fruitfulFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Which path are you taking? Today, Alex (@AlexHormozi) discusses the three paths of entrepreneurship: the pure artist, the pure entrepreneur, and the hybrid path. He explains each path and emphasizes the importance of identifying which path works best for the individual entrepreneur's interests and goals.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(0:43) - 3 paths for entrepreneurs: artist, entrepreneur, hybrid(3:05) - Artist: doing what you love, not necessarily scaling(4:31) - Hybrid: combine artist and entrepreneur paths, build around passion(6:43) - Entrepreneur: business itself is art, build multiple enterprises(8:10) - Which of the 3 paths are you? (Note: it's okay if it changes)(10:07) - Most valuable skill: product development, then marketing and salesFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“I think the people that move fastest in life are the ones who employ the most leverage.” Today, join Alex (@AlexHormozi) as he guests on Dan Henry’s show to talk about discuss the importance of putting in significant effort towards one's goals and not getting distracted by unnecessary tasks. He also emphasizes the need to focus on the key drivers of growth, such as acquiring and retaining customers, and shares insights on how to scale a business effectively. This is part 1 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Dan Henry’s YouTube Channel!Timestamps:(3:20) Focus effort on the right things, not just effort itself(9:16) Entrepreneurs focus on the wrong things, like aesthetics over content(13:43) Two things entrepreneurs need to do more(18:28) Different archetypes of entrepreneurs: product-driven vs. promotion-driven(27:41) Ignorance is the biggest threat to entrepreneurs' successFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Shame only exists in darkness. Today, Alex (@AlexHormozi) talks about how this mental framework he practices helps him overcome various obstacles, struggles, and inner fears in order to be the best version of himself!Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(3:42) - Stop overthinking to stop addiction; own your power.(6:06) - Eliminate meaning behind shame; shed light and empower self.(9:03) - Make problem meaningless to conquer repetitive cycle.(12:04) - Combat shame by facing perceived thoughts and making them powerless.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“Intelligence is actually a speed, it's rate of learning.” Today, Alex (@AlexHormozi) breaks down the steps needed to start a business and make money, including setting up an entity, obtaining a bank account and payment processor, and identifying what to sell and to whom. He also emphasizes the importance of solving problems and providing value to customers, and advises starting with providing services for free to gain experience and build a customer base.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:34) - How to start a business & 6 types of products to sell(3:24) - Identify what to sell & solve other’s problems(7:54) - The problem is you’re afraid to start a business(9:15) Change behavior to learn and become smarter (11:38) - Decide if you focus on the technical or business aspect.Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“Habits and how we create our identities are self-reinforcing.” Today, join Alex (@AlexHormozi) as he guests on The Iced Coffee Hour to talk about how weight loss advice can apply to other areas in your life, experiencing discomfort to get out of your current pain, and how your identity is based on what we do repeatedly. This is part 2 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on The Iced Coffee Hour’s YouTube Channel!Timestamps: (0:29) - Switching beliefs in religion and defining nihilism(7:35) - Finding your heroes, biggest insecurities, & seeking validation(17:45) - How weight loss advice can apply to other areas in life(32:05) - You will go through the new discomfort to get out of the current pain(37:32) - Our identity is based on what we do repeatedly(46:13) - Just because you’re hungry doesn’t mean you need to eatFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Be in this for the long haul. Today, Alex (@AlexHormozi) talks about how longevity is a key factor to creating success, the state in which you can manage your thoughts, and some insightful strategies for you to continue playing the game.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:21) - Decenticize the way you feel about a bad situation(4:03) - Prepare your mental state by expecting the worst scenario possible(7:12) - Place yourself in a different perspective(8:33) - At the end of the day, a lot of the things we do lose their meaningFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

The broader the foundation, the bigger the peak. Today, Alex (@AlexHormozi) breaks down the phases of your twenties and how to maximize each phase for professional growth. He also emphasizes the importance of gaining general business skills through repetition and leveraging them for higher earnings. Lastly, he advises against making impulsive decisions and emphasizes the value of learning and taking advice from successful individuals in your industry.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:11) - The decisions you make in your 20s have a significant impact (1:48) - The success sequence for avoiding poverty(3:13) - Gain as many general skills as possible in your early years(8:23) - Repetition is key in the early stages of your career(11:12) - Look for opportunities to chunk up and get leverageFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Education is meant to create people who can add value to society. Today, join Alex (@AlexHormozi) as he guests on The Iced Coffee Hour to talk about the flaws in the education system and the need for more practical life skills to be taught. He also discusses alternative schooling systems and how to add value to someone's life, particularly someone who is out of reach for most people, and his opinion on passing riches to future generations. This is part 1 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:07) - The current education system needs to teach people how to think more(9:53) - Practical life skills should also be taught in school(14:55) - Not focusing on news and reducing stress(27:19) - Time management & mentally switching off from work mode(34:38) - Alex on getting rid of all his money & thoughts on having kids(43:44) - Why helping others holds the most weight in making decisionsFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Growth will pay the expenses. Today, Alex (@AlexHormozi) talks about the three evil “E’s” in entrepreneurship, how each evil affects you, and advises on what you can do to avoid them! Be careful, for they might just be in front of you without realizing it! Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:27) - The 1st evil “E” of entrepreneurship is Expectations(3:26) - The 2nd evil “E” is Emotions (8:39) - The 3rd evil “E” is Expenses (12:30) - The evilest of the E’s and what to do to avoid themFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Which principle of persuasion are you lacking? Today, Alex (@AlexHormozi) discusses the principles of persuasion and how they can be applied to businesses to sell more products and build successful companies. He also explains how the principles of authority, reciprocity, consistency, social proof, and liking can be used to increase sales and build trust with customers.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:33) - Reciprocity: Give what you want to receive(6:14) - Consistency: We judge people based on their actions(10:50) - Social proof: looking at others on how to behave or what to believe.(14:08) - Rapport: people like people who like them(17:31) Authority: can be a powerful tool in persuasion(20:31) - Urgency & Scarcity: people value what is scarceFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“You gotta learn how to build, you gotta learn how to sell and you gotta learn how to lead.”Today, join Alex (@AlexHormozi) as he guests on Anik Singal’s The Fighting Entrepreneur to talk about if he plans on investing in companies in the future, switching to organic traffic, what his next book is about, and what sectors he’d like to acquire. This is part 2 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Anik Singal’s YouTube Channel!Timestamps:(0:16) - The front & back end of Gym Launch, & Alex’s next book: Hundred Dollar Leads(5:40) - Plans of investing, Acquisition’s support staff, and switching to organic traffic(13:16) - Alex shares with us his favorite social platform & what he thinks of the others(18:50) - If Alex could go back in time & give younger Alex advice what would it be?(20:49) - Sectors Alex would like to acquire or be a part of in the future Follow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Slow and steady marketing wins the race. Today, Alex (@AlexHormozi) talks about the key difference between Branding vs. Direct Response, the opportunity to maximize your value, and how slowly building your brand will set you up for success in the long run.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(0:48) - Main difference between Branding vs Direct Response (3:30) - branding can be a potential opportunity for maximizing value.(6:27) - It’s very rare to find a “Direct Response” company these days(9:41) - Give people the words that describe your brand instead of redefining it yourself(13:52) - There aren’t enough older people to pass on their advice(15:57) - Goodwill compounds faster than revenueFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“The hardest thing to know is what you don't know.” Today, Alex (@AlexHormozi) talks about the four frameworks he and his company use to analyze the skill of an entrepreneur and how these frameworks tell them how good of an entrepreneur the person is and how much we're willing to bet on the fact that they're gonna be successful.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(2:49) - 1st Trait: Surround yourself with people wealthier than you(4:03) - 2nd Trait: Pay to learn and develop your skills(6:45) - 3rd Trait: Get people to do other tasks for you(9:12) - 4th Trait: Be in an environment where you can prove your skill(11:24) - Assess which trait you’re lacking in & work on it(12:20) - Ignorance & 2 ways to figure out what’s possibleFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“Once you basically figure out the model, you can copy and paste a tremendously personalized solution to many people.”. Today, join Alex (@AlexHormozi) as he guests on Anik Singal’s The Fighting Entrepreneur to talk about big plans and goals for Acquisition.com, gives advice on making a company investable, and how creating a licensable model for local businesses can provide incredible value. This is part 1 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on Anik Singal’s YouTube Channel!Timestamps:(1:01) - Alex shares his big plans and goals for Acquisition.com(7:07) - On building simple, traditional information businesses that provide value & best outcomes(9:26) - The goal of Acquisition’s portfolio companies & advice on making a company investible(16:03) - How can we make our product offerings more valuable for customers?(18:30) - On creating a licensable model for local businesses to use our system(20:31) - Key product offerings and revenue sources for Gym Launch when it was soldFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Take advice from poor people on how to be rich! Today, Alex (@AlexHormozi) talks about the 28 ways to stay poor and how these ways can help drive more success for you. Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(0:58) - What is “Inversion Thinking” anyway?(1:53) - Ways #1-9 - Start tomorrow, blame your circumstances…(5:47) - Ways #10-18 - Tolerate mediocrity, prioritize looking rich over being rich…(13:19) - Ways #19-28 - Repeat your mistakes, assume you are always right…(22:02) - The power of inversion thinking when it comes to taking advice from poor peopleFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

It’s all about stacking goodwill. Today, Alex (@AlexHormozi) answers the question “how do I get connected with people who are far ahead of me?” and shares with us the exact thing he did to gain the trust of these people and improve his networking skills.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(0:56) - Ignorance is the highest cost in your success(3:07) - Providing value is how you connect with people above you(5:09) - There are two options when it comes to networking with successful people (10:14) - Do the work first. Trade skills for more skills.(11:54) - Rules to remember when providing value or favors(13:16) - People who give move faster in life than takersFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

The biggest threat you have to your business is ignorance. Today, join Alex (@AlexHormozi) as he guests on BiggerPockets to talk about the difficult stage when it comes to scaling, bringing more value and money, and finding the right talent for your team. This is part 2 of the interview.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Check out the episode on BiggerPockets’ YouTube Channel!Timestamps:(0:21) - Finding the right talent for your team(5:18) - Difficulty in reaching millions & the toughest stage in scaling(13:42) - Advice on bringing more value to your employer & making more money(19:14) - The hardest part in the beginning of entrepreneurship is ignorance(27:03) - How does the money come in the door? Where do you start?(30:32) - Alex answers some quick-fire questions & shares his opinion on TikTokFollow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

Paying attention to profit can possibly make you millions. Today, Alex (@AlexHormozi) talks about how a key moment in his life became the catalyst of his decision-making, the struggles he went through, and the success that followed 6 to 12 months after with Gym Launch.Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:52) - Starting with a clean slate after going downhill (7:33) - No matter what life hits you with, always move forward(17:00) - Things were starting to get worse(20:36) - Switching gears & the birth of Gym Launch(24:30) - The foundation of your business mattersFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

“You need someone who has skin in the game.” Today, Alex (@AlexHormozi) shares with us the frameworks and lessons he learned from the many mistakes that led to those four businesses in a row so that you can use them too to grow your business!Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart. Timestamps:(1:25) - My 1st business, Gym Launch, & the lessons I've learned (18:31) - Creating my 2nd business: Prestige Labs & why I regretted it(27:56) - Diving into software as my 3rd business after Prestige Labs(35:48) - My 4th & current business (aka that I’ll do for the rest of my life): Acquisiton.com (40:56) - Get the right person in the right seat doing the right playbook on the first shotFollow Alex Hormozi’s Socials:LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition