College sports is big business in America. Thanks to TV contracts, sponsorships and merchandise deals, the NCAA has grown into a multi-billion dollar brand. And for most of the last century, the league also controlled who had access to those dollars. Until recently, college athletes could not make any money from their talent. Now things are starting to change, which could put the National Collegiate Athletic Association on a path to obsolescence. This week on Downside Up, Chris Cillizza is joined by player rights attorney Tim Nevius, professional tennis player Brittany Collens, and ESPN personalities Jay Bilas and Paul Finebaum to discuss what the world might look like if the NCAA didn’t exist. To learn more about how CNN protects listener privacy, visit cnn.com/privacy Learn more about your ad choices. Visit podcastchoices.com/adchoices