Today we’re going to talk about the power of connection—a very powerful tool for your business. As I record this episode, I’m on my way to the TLF retreat in Bradenton, Florida. A lot of people think about social media as just putting content out there. I get really passionate about this because I feel like 99% of people are using social media wrong and not making the most of their connections. If you’re only about growing your business to get something out of it, you’re missing out on the opportunity to make meaningful connections and help people. At last week’s retreat, I was talking with some great people about using your social media purposefully to connect people. Vincent came up with the phrase, “purposeful scrolling instead of mindless scrolling.” We did an exercise at the retreat where we spent 15 minutes thinking about who we knew that we should connect with someone else. I tried to connect people in the group with other people I know, and they did the same for me. The point was to use social media for good—to help others and pour into people around us. An example of this was a client I helped to sell their luxury home for $1.3 million in Westchester. They would have never listed their home with me if we hadn’t had a mutual friend in Melissa Bloom and she connected them to me. That’s a $35,000 commission before splits for my business in 2022—that’s the power of connection. Vincent leads an incredible community. I’ll be posting some pictures of some great people from the retreat in a few days, some amazing people I get to be around. When I tag someone in one of my photos, I’m promoting them and telling others about their business—because I believe in the power of connections. So many people have helped me get where I am in my real estate business, with the membership and with everything that I’m growing with podcast. They’ve shared it, so why shouldn’t I give back to those people and serve them? Not because of what they do for me, but because I want to help them. It makes me angry when someone says social media is a waste or that it takes up too much of their time. My argument is how are you using it? Are you using it just to promote and serve yourself? Not that there is anything wrong with promoting yourself, but you want to make sure you’re promoting others too. If you don’t want to post on social media about your business, then at least use it to talk about the amazing people you’re around. Vincent would seem pretty arrogant if he posted about how amazing his retreats are and how great his membership and mastermind community are, but if he posts about how thankful and impressed he is after speaking to some amazing entrepreneurs and tags their businesses—he’s being generous. The natural result of that is that people see that and want to know more about his membership community. I want you to look at your social media differently—look at your relationships and your connection differently. In real estate, it is vital to make connections. Be selfless about it. Serve other people. Sales will come if you do business in a generous way, the right way. Your business will grow, and you’ll become a better person. Thanks so much for listening.

Resources

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Podcast edited by Kenny Carfagno.

Show notes and blog posts are created by Jennifer Harshman and RealtorEmails. John Schuchman is a licensed REALTOR® in Lancaster, PA, with Berkshire Hathaway HomeServices Homesale...