Marketing with Purpose

Are you in the market for a new computer? Then this episode is for you. We sit down with Jamie Cote from Personalized Computers in Columbia, MO and ask all the questions you need answers to when searching for the perfect computer.  Timestamps Introducing Jamie Cote and Personalized Computers - 0:32What is the CPU and what does it do? - 4:30Which processor should you pick? - 8:42What is RAM? - 14:38How to reduce the amount of memory you are using - 15:42What size of RAM do you need? - 19:01What else can affect how your computer runs? - 22:06What to look for in storage - 25:15What is the SSD? - 26:11What size of SSD do you need? - 31:18What is the GPU? - 34:07Do you need a desktop or a laptop? - 37:49Should you get Windows 10 or Windows 11? - 43:17How to reach Jamie and Personalized Computers - 44:39 For a full transcription, visit https://mayecreate.com/blog/picking-the-right-computer-for-your-marketing-with-guest-jamie-cote/

We welcome our first international guest to the podcast, Marc Muehlberger, with Content Creation Studio Academy. We discuss how to get the best marketing photos using just the phone you already have in your pocket. Learn how to spot a good shot, why more photos are always better than less and what you can do with those photos to make your designer’s life a little bit easier.  Timestamps Introduction of Marc Muehlberger - 1:18Pros and Cons of using your iPhone for marketing photos - 3:50Finding the best light for your photos - 7:32Paying attention to what is around you in photos - 10:48Editing photos on your phone - 13:57Using the right lens setting - 16:43Tips for those in front of the camera - 19:57Posing for photos - 22:21Taking more photos than you think you need - 26:54Image format suggestions - 34:12Naming your photos - 39:29Practicing really does make perfect - 42:49Where to find Marc Muehlberger - 45:31Creating an FAQ video - 47:42Check out the full transcript for this episode on our website: https://mayecreate.com/blog/getting-great-marketing-photos-using-your-phone/

Google can do so much more for you than just Gmail. In this episode, Monica is joined by Travis Schumacher, Google Partner (and Monica’s brother) to talk about all things Google Workspace. This paid version of Google provides your company or organization with powerful tools to keep your business running efficiently, so you can focus less on how to send a document back and forth and more on the important stuff.  Timestamps  Introducing Travis, Tranquility Internet and Google Workspace - 1:17 What is Google Workspace? What can you do with it? - 3:19 What is the difference between free Gmail and Google Workspace? - 6:30 Is there a discount for nonprofits to use Google Workspace? - 12:13 How do you transfer your existing things to Google Workspace? - 15:43 Can you migrate information to Google Workspace, or should you hire someone? - 21:51 How do you find someone to help with Google Workspace? - 24:29 What is the role of a Google Partner? - 25:54 How much does hiring a Google Partner cost? - 28:38 What else should you know about Google Workspace? - 32:10 How do you contact Travis? - 34:16 For a full transcript, visit: https://mayecreate.com/blog/all-about-google-workspace-with-guest-travis-schumacher/

I am going to tell you guys what has happened to me in the past when I've let my website go for too long without refreshing it. But first, I want to get an honest take from a couple of young web users, Ellis and Aveleen, my daughters who are 12 and 8, about how they feel about websites. For a fully-formatted article version of this post, visit: https://mayecreate.com/blog/what-really-happens-when-you-dont-refresh-that-dinosaur-of-a-website/

We have a free downloadable offering on the MayeCreate website. It's called What to Put on Your Website. And on the success page for that download, we asked people what else do you need to know in their web planning journey. Many people said they wanted to learn about writing for their website. They are stuck trying to figure out the writing.   I’m here to say we heard you! I even dedicated an entire learning sequence about writing for your website in our upcoming Better Than DIY Website program.  So, thank you so much for your feedback, everyone. It really does help me help you on your journey to getting an awesome website that's going to grow your business.  With that in mind, let's figure out this writing thing.   For a fully-formatted article version of this episode, visit https://mayecreate.com/blog/the-dos-and-donts-of-writing-for-your-website/

There are all kinds of ways you can, through a supported system, build your website. But do you have what it takes to build your website? Let's walk through it together. For a fully-formatted article version of this episode, visit: https://mayecreate.com/blog/do-you-have-what-it-takes-to-build-your-own-website

Unlike some other products or services, websites have a lot of moving parts that allow them to be seen and work, and they require upkeep. These moving parts also have associated costs, but many people don't know that. Some web providers put additional costs in a package and just charge you a monthly lump sum. It’s hard to know what is all covered by your monthly payment, it just falls under the category of “WEBSITE”. You might think it's for them to update your site. And it might be! But it also probably includes things like the cost of your domain name, hosting, or other hidden costs. To view a fully-formatted article version of this episode, visit: https://mayecreate.com/blog/the-hidden-and-recurring-costs-of-building-a-website

You’ve decided it’s time to update your website. Or, maybe you don’t have a website yet, but you’re ready to take that step.  Let me be your guide today as we go through my tips and tricks to help you get through the design process as quickly as possible. I want you to get through this process without belly-flopping in the middle.For a fully-formatted blog post of this episode, visit https://mayecreate.com/blog/time-saving-tips-for-a-website-redo

I’m going to help you figure out which site builder is right for you.  If you're doing a complete overhaul on your website, then you're asking yourself a lot of questions. What type of website should I even have? Should it be on Wix? On WordPress? Somewhere else? Where should I build this thing? My goal is to help you get a big picture view of the differences between these systems and their features. Hopefully, this overview will jumpstart your decision making process, so you can pick the right type of site that will ultimately help you grow. For a fully-formatted blog post of this episode, visit: https://mayecreate.com/blog/wix-weebly-squarespace-wordpress-whats-the-difference

I'm a little nervous and still excited to announce we are going to simplify the name of our Nonprofit Marketing with Purpose podcast back to just 'Marketing with Purpose'. Marketing with Purpose is marketing with a heart of service. It's about making educated decisions. It's about connection with people with like missions and values. And helping our audience solve their problems.  My goal is to create a community of marketers with a heart of service. My hope is that by changing the title I can attract even more people with a service driven heart and help guide them to marketing solutions too.Read more on our site: https://mayecreate.com/blog/rebranding-nonprofit-marketing-with-purpose-announcement

A theme can make or break your website. It controls how it looks, functions and limits (or expands) your ability as a web administrator to expand and build your site. In this post, we'll cover Themes VS Templates, What Themes Do, Free vs. Paid Themes, and The Evolution of the MayeCreate Theme. We'll also provide you with your very own Theme Selection Checklist. For a fully-formatted article version of this content, visit https://mayecreate.com/blog/picking-the-right-wordpress-theme/

I know it's an undertaking, but without a good website, growing your business is hard. Your website should be a bridge between an Internet user and your business. It's the first face of your business they see. If your website’s not good, it's a roadblock to growing your business. If you believe these myths, you’re building roadblocks, not bridges.For a fully-formetted article version of this episode, visit our website at: https://mayecreate.com/blog/7-website-myths-that-are-total-crap/

How to take donations online is a challenge we solve for clients every day so it’s high time I share that knowledge with you! I will be your guide today and go through ways to take donations on your website. Using a form.Using a simple button connecting to PayPal, Stripe or Square.Using a widget. To view this content as a video or a full-formatted article, visit our website at https://mayecreate.com/blog/ways-to-take-donations-on-your-website

The first step to building an awesome website is creating an awesome plan. The first step to planning your website isn’t creating a pinterest board of million dollar kitchens to inspire your peanut butter and jelly budget project.  You need to make some foundational decisions first. Decisions that will ultimately make it easier to plan and build your new site to meet your needs AND stay in your budget. As an added bonus the answers to these questions will allow you evaluate potential web designers and enter conversations about your site with confidence (even if that designer ends up being yourself). Five decisions to make before building your new website: What is going to be on your site? What does your site need to do? What are your future plans for your organization? Who is going to build it? How is it going to be built?   For a fully-formatted article version of this episode, visit our website at: https://mayecreate.com/blog/5-decisions-you-need-to-make-before-you-build-your-new-website

Here at MayeCreate, being web designers and all, we kinda think almost everyone should have a website. But notice I said “almost everyone” not “absolutely”.  But someone recently asked me, “Do businesses even need websites anymore?” (After which I almost fainted in shock.) But it prompted my wheels turning.  Maybe we need to take a teensy step back.  And instead of all this constant talk about what to put on your site and how to build it and what features it should have we need to first address those of you who don’t even know if you need the stinking thing. So we made a quiz! So we put together a simple quiz to help you decide if you’re one of the special exceptions who actually don’t need a website. Keep track of your responses; by the end, you’ll have your answer!   For a fully-formatted article version of this content, visit: https://mayecreate.com/blog/quiz-do-you-even-need-a-website

Writing about your organization can be scary. And asking for money can be even scarier. So it’s not a wonder we develop an unrelenting case of writer's block when it comes time to craft our fundraising asks. They combine both into the perfect cocktail of yuck. In this episode, Kasey Hammock, storyteller and conspirator for good, explains what story-based content is and how to keep it ethical and organized. She shares how she gathers stories and gives us a recipe to use when writing our fundraising asks. Timestamps Introducing Kasey Hammock, Local Conspirator for Good - 0:58What is story-based content? - 3:18What is ethical storytelling and how is it used? - 5:10How to use storytelling to meet your goal - 11:42How to find and gather story ideas - 14:48Tools to use for storytelling and testimonials - 19:35How to craft your story - 21:54How to recycle content for multiple platforms - 27:30Ask for help with storytelling - 30:56 To read a fully-formatted article version of this content, visit https://mayecreate.com/blog/mastering-story-based-content-with-guest-kasey-hammock/

Around here, we love Halloween, and what’s Spooky Season without a few scary stories? In my over 23 years of website development, I’ve collected several stories that will make your skin crawl. From sites that just won’t die to havoc-wreaking hackers, we’ve seen just about everything. Let’s explore some of the scariest.  To view this content as a fully-formatted blog post, visit https://mayecreate.com/blog/11-true-tales-from-the-crypt-website-horror-stories/

If there's one thing we love to do, it is brainstorming. We love to come up with ideas. We don't always love to make them happen, but we love the joy of considering them. I listen to podcasts and read emails, newsletters and blog posts just for the ideas to get my creative juices flowing. So today, we're gonna get your creative juices flowing and talk about creative ways to promote GivingTuesday. For a fully-formatted article version of this episode, visit our website: https://mayecreate.com/blog/creative-ways-to-promote-givingtuesday/

Nick Black isn’t who you would expect to start a nonprofit, or a tech company. Until you talk to him, and all the pieces come together. After serving in the Army in Pakistan, Nick was faced with a problem he knew he had to do something to solve. So he started a nonprofit. Through that, he discovered the giving experience wasn’t the same for all donors, and he knew he had to solve that problem too. Now he’s on the podcast, sharing how you can capitalize on the ways you already interact with donors to make their experience better and raise more than ever before. Timestamps Introduction of Nick Black, Stop Soldier Suicide and GoodUnited - 1:47Finding your donors - 4:05Defining social giving - 6:49Figuring out where to start - 12:47Utilizing available resources on LinkedIn - 15:18Cultivating support in channel through messaging - 18:19Navigating social giving - 21:52Integrating GoodUnited with other systems - 24:44Transitioning from the military to nonprofits to tech - 25:13 For a fully-formatted article version of this podcast, visit our blog at: https://mayecreate.com/blog/democratizing-fundraising-through-social-giving-with-guest-nick-black/

Don’t let your domain name suck.  Your domain name is the navigator for your business's digital footprint. It's important to get a good one, because we've all dealt with bad ones, spelling them on repeat on the phone, giving up and sending an email with a link instead. If you’re currently stuck doing this, it is a sign your domain name sucks. Let’s change that. What makes an awesome domain name? There are simple steps you can take to get a great domain name, perfect for your company or organization.  Choose the right domain name extensionMake sure your domain name makes sense and is as close to your organization name as possibleKeep your domain name shortIf your company name is hard to spell, buy variations of your domain nameMake sure it can be read easily, and doesn’t say any bad thingsPurchase general domain names available for your industry and location, but get your company name as wellChoose a registrar, and stay up to date with your payments   To read a fully-formatted article version of this episode, visit our website at: https://mayecreate.com/blog/how-to-pick-a-domain-name-that-doesn39t-suck