75 - Aligning Your Brand with Your Audience: The Key to Effective Branding with Triple Diamond's Rachel Allen and Solveig Petch

Your host, Jeff Arnold, interviews the Founders of Triple Diamond, Rachel Allen and Solveig Petch. Rachel and Solveig discuss their unique approach to branding, which focuses on understanding clients' core identities and values rather than just creating logos and color schemes. Their target audience includes visionary entrepreneurs and established business owners, particularly in the startup phase. They discuss their comprehensive three-month branding process, the importance of aligning branding with target audiences, and personal anecdotes about their professional journeys. They also share success stories and insights into their onboarding and marketing strategies.

Want to learn more about Rachel and Solveig's work? Check out their website HERE.

Connect with Rachel and Solveig on LinkedIn.

Think you'd be a great guest on the show? Apply HERE