If you’ve ever wondered who’s responsible for making curtain bangs, ballet flats and Hulk-sized blazers go street-viral, blame it on It Girl du jour, Matilda Djerf - the fluffy-haired, 25-year-old TikTok phenom is probably already influencing what’s in your cart – even if you don’t know it yet. She of Farrah-Fawcett locks is the Swedish entrepreneur that’s earned a devoted fan base who follow – and purchase – her every move, be it a haphazardly thrown on claw clip or the $600 Dyson Air Wrap.

Today, we sit down with the 25-year-old influencer to chat about the secrets behind #MatildaDjerfHair, why she turns down invites to Paris Fashion Week and the deets behind her sustainable and inclusive fashion brand, Djerf Avenue, set to hit sales revenues of $22 million this year alone. Plus, with news of a re-sell site set to launch any day, is Matilda Djerf starting her own beauty brand next…?!

What You’ll Discover In The Episode:

• Why Matilda won’t support certain fashion houses, and the ethics behind her own fashion brand
• How Djerf Avenue’s new circular re-sell site will work
• The celebrity skincare line, brow gel and hair product she uses to get the signature Matilda Djerf esthetic
• Why the influencer can’t get behind most drugstore beauty brands
• What she really thinks about all of those Dyson AirWrap knock-offs!
• What products she thinks are *still* missing from the beauty world
• How Matilda overcame orthorexia, and how she approaches a healthy mindset now
• The self-care habits, workout and books Matilda relies on to stay balanced

Psst! Join us over on TikTok @breakingbeautypodcast for a fun behind the scenes where Matilda shows us everything in her designer bag!

Get social with us and let us know what you think of the episode! Find us on Instagram, Tiktok, Twitter. Join our private Facebook group, or give us a call and leave us a voicemail at 1-844-227-0302.

For any products or links mentioned in this episode, check out our website: https://breakingbeautypodcast.com/episode-recaps/

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Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya

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