Jacob Fairclough's Advanced PPC & CRO Strategies for eCommerce Advertising

VWO Podcast

Jun 19 2024 • 38 mins

Unlock the full potential of your eCommerce business with our latest podcast episode featuring expert insights from Jacob Fairclough.

This episode is a must-listen for anyone looking to measure the effectiveness of their eCommerce campaigns, maximize ROI from AdWords, and ensure their ads and product pages present a cohesive message.

In this episode, Jacob dives deep into why understanding and optimizing your eCommerce strategies is crucial for business success.

He provides actionable advice on how to measure the effectiveness of your campaigns, ensuring that every dollar spent contributes to your bottom line.

Discover how to get the most ROI out of your AdWords campaigns by leveraging advanced tactics and search data to optimize your shopping feed.

Jacob also shares his secrets on writing compelling ad copy that captures attention and drives conversions.

He emphasizes the importance of optimizing ads for mobile, a critical component given the increasing number of mobile shoppers.

Learn how to improve conversion rates not just on your product pages, but also on category pages, ensuring a seamless and effective customer journey from the first click to the final purchase.

One of the highlights of this episode is Jacob’s discussion on optimizing remarketing strategies for success.

By targeting previous visitors with tailored ads, you can significantly increase your chances of converting them into loyal customers.

He also covers the best practices for driving visits to the checkout page, a crucial step in reducing cart abandonment and boosting sales.

Whether you're a seasoned marketer or just getting started, this episode is packed with valuable insights to help you elevate your eCommerce game.

Tune in to learn how to create cohesive messaging across your ads and product pages, making sure your brand stands out in a crowded market.