Networking in New York City is distinctly different from networking in the D.C. region, according to Rachel Adler, digital media business development manager for the Fairfax County Economic Development Authority."I'm a research junkie. A lot of my research comes from working for New York State. I used to do a lot of vetting for political candidates," said Adler. "I try to find touch points I could talk about I look through their social platforms if they have them, including Twitter and LinkedIn." By finding touchstones of common interest, its easy to build rapport.