#40 Case study: Optimizing churn for a product at scale - with Mathias Kluge

Product Bakery – The Product Management, UX & Design Podcast

01-04-2021 • 43 mins

This is the first case study where the Product Bakers made a deep-dive into a real-world project with Product Lead Mathias Kluge. Mathias shared how he and his team identified churn reasons and the process of finding solutions.

Besides reducing churn by over 40%, Mathias faced also many challenges and made a lot of learnings which are shares in this episode.

Table of content:

  • 00:30 - Intro Mathias Kluge (Matze)
  • 03:05 - From Product Design to Product Management
  • 03:55 - When to start looking at churn
  • 06:35 - Defining, gathering, and analyzing data
  • 11:25 - Creating hypothesis with your team
  • 15:15 - Best practices to analyze churn
  • 17:50 - Defining success metrics & KPIs
  • 23:30 - Preparing the backlog & the solution
  • 24:45 - Prioritizing & negotiating
  • 30:05 - Collaborating with Designers
  • 37:35 - Explaining problems not solutions
  • 38:55 - Mathias’ key learnings
  • 41:30 - Debrief Alex & Christian

Mathias online:

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