#40 Case study: Optimizing churn for a product at scale - with Mathias Kluge

This is the first case study where the Product Bakers made a deep-dive into a real-world project with Product Lead Mathias Kluge. Mathias shared how he and his team identified churn reasons and the process of finding solutions.

Besides reducing churn by over 40%, Mathias faced also many challenges and made a lot of learnings which are shares in this episode.

Table of content:

• 00:30 - Intro Mathias Kluge (Matze)
• 03:05 - From Product Design to Product Management
• 03:55 - When to start looking at churn
• 06:35 - Defining, gathering, and analyzing data
• 11:25 - Creating hypothesis with your team
• 15:15 - Best practices to analyze churn
• 17:50 - Defining success metrics & KPIs
• 23:30 - Preparing the backlog & the solution
• 24:45 - Prioritizing & negotiating
• 30:05 - Collaborating with Designers
• 37:35 - Explaining problems not solutions
• 38:55 - Mathias’ key learnings
• 41:30 - Debrief Alex & Christian

Mathias online:

• Linkedin: @matkluge

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