Ep 10: Equity Compensation and Disaster Relief with Holly Welch-Stubbing

Own Up by Global Shares

Mar 14 2023 • 21 mins

What do you do if a disaster impacts the well-being of your employees and in turn your business?

With an uncertain world and a rocky economic future ahead of us, employee financial wellness has quickly become a top priority for organizations of all shapes and sizes around the world.  Interest in this area has skyrocketed during and post-COVID-19. In today’s podcast, we look at employee relief funds to discover if they are good for business, by offering assistance to troubled employees, who then return to work healthier and more productive.

Helping us through this is Holly Welch Stubbing, President and CEO at E4E Relief. This is an employee relief fund which has advanced relief and stakeholder impact to hundreds of thousands of individuals worldwide, providing over $300m in grants over the past three years.


  • How E4E was born from 911 & benefits it brought during COVID-19
  • Why employers use E4E as a valuable benefit for their employee base
  • From hurricanes to war, examples where the scheme kicks in
  • The tax efficiency aspects of the program
  • The global reach of the relief fund
  • The results which show the success of the scheme in numbers
  • One key advantage that sets E4E apart


Holly Welch Stubbing is a visionary and entrepreneurial leader advancing business impact & investments in social enterprise. She has deep experience in fundraising and product management and has built out a strong technology enterprise to support E4E Relief's growth.

At Foundation For The Carolinas, she led growth in assets from $180M to over $3B in assets and $850M in deferred gifts in her tenure there. Together with her team, she has created proprietary, tax-efficient products for business owners to make gifts of equity or other interests in their privately owned businesses. Holly developed ESG and impact investing pools for clients of the Foundation and oversaw the Foundation's investment team and portfolio operations for the institution. She also built and led the legal, risk and government affairs functions.

Holly is a thought leader in ESG, philanthropy and corporate social responsibility and speaks on the topics of ESG investment portfolios and strategies, CSR strategies, philanthropy and social enterprise and tax-exempt legal matters. She is a nationally-recognized leader in nonprofit tax matters and has served on key trade organization boards plus public policy committees representing nonprofits and philanthropy on the Hill.


  • Holly on Linkedin: https://www.linkedin.com/in/hwelch/
  • E4E Website: https://employeerelieffund.org/