Ep. 93: How to Fix The B2B Event Attribution Gap

B2B Marketers on a Mission

29-06-2022 • 30 mins

Jonathan Kazarian (Founder & CEO, Accelevents) talks about how B2B marketers can fix the event attribution gap, the importance of using personalization in your event follow-up, why first-party data is so crucial, as well as which key metrics and major trends to focus on.