Ep. 94: How to Map the B2B Customer Journey Towards Revenue

B2B Marketers on a Mission

05-07-2022 • 35 mins

teffen Hedebrandt (Chief Marketing Officer and Co-Founder, Dreamdata) elaborates on the importance of understanding and mapping the customer journey, what mistakes to avoid, the importance of having the right strategy and research, and what metrics B2B marketers should focus on.