Ep. 102: Develop the Right Strategic Narrative for B2B Marketing

B2B Marketers on a Mission

11-10-2022 • 33 mins

Marketing expert Andrew Davies (CMO, Paddle) explains the importance of a strategic narrative for B2B. Andrew talks about why it’s crucial to start with conducting research and a strategy. He also elaborates on the 5 main narrative approaches to consider when crafting a message.