Looking to stand out from the competition and attract your ideal customers? This episode will guide you through crafting your unique selling proposition in 4 steps, defining it based on your values and strengths, and leveraging it to attract target customers. Learn how to fill gaps in the market, collaborate with others, and communicate why your business is the best choice for your target market.

[00:01 - 03:15] Crafting Your Unique Selling Proposition in 4 Steps

• Reflect on personal and professional experiences, skills, and interests to know thyself
• Identify core values, vision, and mission statement for your business
• Analyze your competition to determine what sets you apart and how to stand out
• Use this information to attract your target market and grow your business

[03:16 - 05:36] Defining Your Unique Selling Proposition and Standing Out

• Remember that there's enough to go around in God's economy
• Take note of other people's strengths and weaknesses
• Determine what gaps you can fill in the market
• Look beyond your immediate competitors and learn from other industries, collaborate and connect with like-minded individuals to define your USP

[05:17 - 10:05] Leveraging Your Unique Selling Proposition to Attract Target Customers

• Develop a list of the top 20 problems you solve for customers
• Define a clear, concise, and memorable USP
• Use your USP in marketing, branding, website copy, social media profiles and posts, and advertising
• Attract ideal customers who value what you offer and are willing to pay for it

Quotes:

“We are not playing the comparison game. We are in God's economy. There's enough to go around.” - Teri Johnson

If you need help dialing in on your messaging to discover your awesomeness let's connect! Book Your Power Call Here » https://keepingitpersonal.com/powercall