This is Danny Nathani, Chief Brand Officer at Sharekhan, with over 15 years of experience working in both, Brand Planning and Account Management across businesses and industries, he shares business and marketing insights never shared before.

He is one of the few who has done both account management and brand planning roles in his agency tenure. For the past 6 years he has been heading the brand at Sharekhan and is proud to have rolled out a new campaign called #TohMarketMeinMatAa

A guy who believes that building a brand is the best moat any business can have - is here to chat with us about his campaign and all his views on marketing in today’s hyper messaging-volume era. In this episode he shares remarkable marketing and branding advice that entrepreneurs can follow and achieve great success.

Hope you like the conversation just as much as we did. Leave us a like, subscribe to the channel, and comment who we should bring next.

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In this episode:

Intro // 00:00

Impact of Content Creators in Finance // 1:35

Marketing Challenges and Compliance // 4:05

Sherkhan's Core Values and History // 7:13

Experimentation in Marketing //11:03

The Truth Campaign // 12:07

Influencer Engagement and Campaign Intent // 14:07

Hard-Hitting Approach and Brand Perception // 15:01

Customer Reception and Comments // 17:21

Market Penetration and User Behavior // 18:21

Factors for Successful Trading //26:54

Personal Background and Work History of Danny // 30:00

Danny’s Early Career and Learning // 31:27

Decision to Enter Marketing // 36:11

Marketing Career and Brand Building // 40:28

Changes in Marketing Over Time // 42:26

Avoiding Mistakes in Marketing // 43:00

Understanding Truth and Self-Reflection // 43:47

Disruption in Advertising Agencies // 45:02

Importance of Depth in Agency Models // 48:09

Campaign Planning and Execution // 49:00

Transactional vs. Emotional Campaigns // 49:14

Consideration of Media Budgets // 50:35

Relatability of Stories in Advertising // 51:15

Depth in Understanding Products // 51:48

Innovate advertising approaches // 52:23

Investment Strategies and Stock Management // 54:11

Innovation in Product Launch // 55:10

Brand Campaign challenges // 56:04

Creative Design and Media Strategy // 57:13

Importance of decision-making in Marketing // 58:15

Data vs. Gut // 1:03:59

Media Strategy for Campaigns // 1:04:39

Analyzing Brand Campaigns // 1:06:25

Impact of Brand Campaign on Audience Perception // 1:09:30

Future of Sher Khan // 1:10:30

Addressing Casual Traders // 1:12:22

Market Education for Newcomers // 1:13:26

Closing Remarks // 1:14:41

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// Let's Connect

If you're the Instagram type,

https://instagram.com/storieswithrusty

If you're the Twitter type,

https://twitter.com/rustystories