Vedant Rusty sits down with Anubhav Dubey ( @ChaiSuttaBar ) to dive deep into a wide range of topics Anubhav's unique take on life, including his surprising preference for a hectic lifestyle and his views on political figures like Modi Ji. The conversation then delves into Anubhav's entrepreneurial journey with Chai Sutta Bar (CSB), touching on the controversy surrounding its name and its expansion into global markets, particularly London. They also discuss the challenges of opening a store abroad and the competition with Chai Tapri. Food business enthusiasts will find valuable insights as they explore the idea of selling chai without sutta, CSB's plans for London, and the structure of the CSB team. Anubhav shares his thoughts on whether CSB still qualifies as a startup and his unique marketing strategies. The discussion takes intriguing turns as they delve into Anubhav's army of employees, controversies with political leaders, and his preference for hostels over hotels. They also explore Anubhav's business ethics and how CSB trains its employees. You will gain a deeper understanding of CSB's approach to standing out in a saturated market and the lessons learned from failed and successful experiments. Anubhav's perspective on market saturation and his take on Starbucks offer valuable insights. Towards the end, Rusty and Anubhav touch on Anubhav's upcoming premium business venture, Kafila, and how he effectively reaches his audience. They discuss the impact of COVID-19 on CSB, issues of betrayal and trust, and Anubhav's views on family, relationships, and marriage. The conversation wraps up with a glimpse into Anubhav's non-negotiables and partner compatibility, his philosophy on satisfying customers' egos, and how he manages his finances. Anubhav's commitment to working on an NGO adds depth to his character. Don't miss this thought-provoking and informative episode of "Stories with Rusty." #chai #storieswithrusty #anubhavdubey -- In this episode: 00:00 // Coming up 01:21 // Wait... Anubhav doesn't drink tea? 03:15 // Anubhav loves a hectic life 04:34 // Modi Ji 06:07 // CSB is a controversial name 07:40 // Street shops might not be good inspirations 08:53 // CSB going global 12:14 // How hard is it open a store abroad? 14:54 // Competition with Chai Tapri 16:30 // Food Business is easy? 17:27 // Why just sell chai not sutta? 19:00 // CSB plans for London 20:49 // What's Jugaad-in-Chief : CSB team structure 22:19 // Is CSB still a startup? 24:41 // Anubhav has an army 25:29 // Controversy with a political leader 27:51 // How does Anubhav manage his outlets? 28:30 // Why Anubhav prefer hostels over hotels? 30:43 // Indore might just be the best Indian city 32:23 // Clubbing is not for Anubhav 35:28 // Why to do business with childhood friends? 38:35 // What is against Anubhav's morals? 41:41 // How employees are trained in CSB? 42:47 // Anubhav's sneaky marketing 44:25 // How CSB plans to stand out? 47:28 // Failed and Successful experiments: Research and Development 49:10 // Market Saturation is good actually 50:24 // Problems with Starbucks 51:39 // Kafila : Anubhav's upcoming premium business venture 54:20 // How Anubhav reaches his audience? 55:40 // How COVID-19 was like for CSB? 57:00 // Betrayal and Trust issues 1:00:28 // Family, Relationships and Marriage 1:05:10 // Anubhav's non-negotiables and partner compatibility 1:06:40 // Satisfying customer's ego is necessary 1:07:38 // How Anubhav spends his money? 1:09:10 // Working on a NGO 1:11:47 // Wrapping up __ // Let's Connect If you're the Instagram type, https://instagram.com/storieswithrusty If you're the Twitter type, https://twitter.com/rustystories