Brad Sterl - Building a Wood Fired Frozen Pizza Empire

The Always Direct Podcast

Apr 28 2021 • 50 mins

Brad Sterl is the man behind the Rustic Crust frozen pizza you see in your grocery store’s frozen food section.

Rustic Crust is a New Hampshire bakery specializing in all natural, Old World crusts and flatbreads. Founded in 1996 as Ever Better Eating, Rustic Crust offers a variety of ready-made crusts and frozen topped flatbread pizzas.

A remarkable entrepreneur and innovator - we’re excited to share our conversation with Brad Sterl