In this episode of Marketing Monday Brandon discusses two peer reviewed studies that appeared in academic journals that studied if TV advertising still works in today's modern world.

The studies reveal useful information and suggestions that will give you an edge in your marketing.

EPISODE LINKS:

Studies mentioned in the podcast:

How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift
👉 https://pubsonline.informs.org/doi/abs/10.1287/mksc.2021.1344

The Effect of Content on Zapping in TV Advertising
👉 https://journals.sagepub.com/doi/10.1177/00222429221105818

CONNECT WITH US

• Claim Your Weekly EDGE Newsletter. It's FREE.
  Written by Brandon with insights giving you an edge to win in your business and your life. Over 24,200 readers and counting!

OTHER GREAT PODCASTS ON THE THE BEST PODCASTS NETWORK

• PRODUCTIVITY
  Daily productivity tips in less than 4 minutes a day.
  
  
• Business Plan
  How to write a business plan, the modern business plan way.
  
  
• Danielle & Brandon Show
  All about owning a business
  
  
• MARKETING Podcast
  Marketing science revealing successful marketing.
  
  
• 401k Plans Podcast
  Set up and run your company's 401k retirement savings plans correctly.
  
  
• Car Accident Lawyer Podcast
  Best lawyer advice.

podcast for entrepreneurs