The Video Insiders Podcast

Carlos Pacheco

Carlos Pacheco and Denis Crushell are two marketing and YouTube veterans who have worked behind the scenes helping content producers, and online creators market and build channels. In each podcast episode, we give you our perspective on what's happening on YouTube, we share our perspective based on experience and discuss the strategies behind monetizing and building audiences online. Join us on a semi-monthly basis where we discuss audience and channel strategies, the changes and struggles of the platforms, and the latest tactics, strategies, and trends. About the hosts: Carlos Pacheco is currently the director of OTT strategy at Just for Laughs. After a career in advertising and marketing, he joined Just for Laughs as a digital director using his SEO and marketing experience to help grow its YouTube network. Following that he joined Boat Rocker Media where he helped build a channel network and internal rights management. After, he joined his wife to help co-manage Truly Inc, a content strategy firm in Toronto. YouTube opportunities continued to knock on his door so he returned to consulting and then JFL came calling back to work on OTT and FAST channel management. Denis Crushell is The Chief Commercial Officer of Precise TV, he previously worked as Chief Revenue Officer at Tubular Labs. Prior to that, h was Head of EMEA Sponsorships at YouTube. I also held various commercial leadership roles at Google. Denis has a lot of background in the online video advertising space and the creator economy from my time at Tubular Labs. read less
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Episodes

How To Lose Your Content Manager Account
Sep 30 2020
How To Lose Your Content Manager Account
It’s been a minute since we sat down to record a podcast. Tom’s youtube channels have been going through a rough patch, and Tom is feeling “Meh” about the whole thing!  In this episode we discuss: CMS or “Content Management System”  the holy grail for YouTube channels and channel managers. Carlos managed to get himself 2 CMS’s. He shares his experience using it and what you should and shouldn’t do!The YouTube Class Action Suit in the UK regarding Kids Content.Views seem to be down across a wide spectrum channels.YouTube TikTok is launched, how will it be integrated into the app and will it feel tacked on?New YouTube Channel Layout Update. YouTube's new Age Restriction policy's Show links!! Shaping Your Content Using Data with Gwen Miller   The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide and podcast editing by Joe Pacheco
Bob Jennings
Sep 1 2020
Bob Jennings
***Pre COVID-19 Recorrding*** Tom announces he’ll be speaking at Trafficking Conversion Summit in San Diego headlined by The Terminator himself,  Arnold Schwarzenegger! Tom is also working on the biggest pitch of his life! Cross your fingers!  Carlos returns to Just For Laughs, working with them on youtube, as well as learning the TV distribution side of the industry.  In this pre-COVID 19 interview,  Carlos interviews  Bob Jennings, - Executive Producer & Digital Content Strategist. He advises creators and develops business opportunities beyond YouTube. Bob also used to write and was the voice of the arrogant yet insecure Grapefruit on the American live-action/animated comedy web series Annoying Orange! Show links!! Bob JenningsTwitter: @bobjenz YouTube: bobjenzFacebook: BobjenzInstagram: bobjenzAnnoying Orange The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide and podcast editing by Joe Pacheco
Get Lickd - Paul Sampson CEO / Co-Founder at Lickd
Jul 28 2020
Get Lickd - Paul Sampson CEO / Co-Founder at Lickd
Lockdown!?? What Lockdown? Not for these guys. The boys are out and about and feeling awkward. Tom goes to the beach and ventures into central London, for food and drinks, Carlos goes to a drive-in movie and takes the family on a picnic. Carlos’ much, much much, better half successfully launched “Phlywheel” a digital marketing platform with agency experience, without the agency price tag!  Tom sits down with Paul Sampson, LICKD license premium music for your YouTube videos, use songs from chart-topping artists like XXXTentacion, Charli XCX, and many more, pre-cleared and make money from your videos as well... What?!! Show links! Follow Paul Sampson Linkedin - https://www.linkedin.com/in/paul-sampson-74977bb/Definitely visit LICKD, the world's only commercial music licensing platform for social video. - https://lickd.co/ Other content to check out:  The OG YouTuber Hank Green was on the Recode Media podcast and gave his thoughts on YouTube and TikTok.  Hank Green on everything YouTube, Tik Tok, podcasting, and Montana - https://podcasts.apple.com/ca/podcast/recode-media/id1080467174?i=1000485147653 Phlywheel has been launched. Get digital marketing agency experience, without the agency price tag. Visit Phlywheel.com - https://phlywheel.com The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos on Linkedin https://linkedin.com/in/carlospacheco Podcast Music by Planets Collide and podcast editing by Joe Pacheco
YouTube Cleaning House and Tom’s new The Pro Channel Manager Podcast
Jul 7 2020
YouTube Cleaning House and Tom’s new The Pro Channel Manager Podcast
Summer has arrived and everyone is excited things are opening up. Carlos has spent enough money during the quarantine to start his own gym!  Tom finally gets his hot tub!  Yes, you read that right!... it makes sense since he’s in a world of copyright claims, disputes, ownership conflicts with his new movie channel  The Midnight Screening. As if that’s not enough to deal with, Tom decides to launch a new podcast called The Pro Channel Manager Podcast, aimed at pro YouTubers and professional channel managers looking to level up their skills. Covering topics such as keyword research,  rights management, channel audits, interviews, and much more.  Lots going on in YouTube land as YouTube continues to clean house, demonetizing and canceling YouTubers. YouTube has temporarily suspended ads on all three of Shane Dawson channels. Liza Koshy & David Dobrik have apologized for making racially insensitive jokes in past videos. Jenna Marbles announced she’s quitting Youtube… whew, where’s that hot tub? Show links!  The Pro Channel Manager Podcast The Midnight Screening YouTube Channel Some past episodes that we mentioned during the show that you might want to listen to.  What is Viewer Satisfaction? The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide and podcast editing by Joe Pacheco
What is Viewer Satisfaction?
Jun 18 2020
What is Viewer Satisfaction?
3 months into lockdown restrictions are loosening up and things are seemingly back to normal. CPM’s are back up and stabilizing, everyone’s happy! Until a few of the YouTube channels we work on experienced a significant drops in traffic.  After a little poking around, a post on Reddit and with the help of TubeBuddy’s channel metrics tool, Carlos noticed quite a few channels are affected. The boys put on their tinfoil hats and discuss YouTube’s new “Viewer Satisfaction” metric and its effects. Tom launches The Midnight Screening, his new youtube channel, a “Movie” channel no less, and is already victim to a takedown! 😒 Carlo’s baby, Just For Laughs hits 10 million subs. Now he wants his own trophy. Show links!  Carlos's question on RedditAn Insiders Guide To Satisfaction On YouTubeThe Midnight Screening YouTube Channel Some past episodes that we mentioned during the show that you might want to listen to.  Getting Ready for Quality Watch Time The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide & podcast editing by Joe Pacheco
Pandemic Views and CPMs
Jun 1 2020
Pandemic Views and CPMs
We’re on week 8 of lockdown and like many out there we’re dealing with cabin fever and anxiety of what’s happening but keeping-on in an effort to keep our minds busy and counting ourselves very lucky to be working.  Taking a break from the interview show we decided to record a quick update on us and discuss how the pandemic affected YouTube monetization as well as Carlos’ insights that were used in Chris Stokel Walker’s article concerning ad rates fluctuations caused by advertisers cutting back during the pandemic.  Show links!  One Zero’s As YouTube Traffic Soars, YouTubers Say Pay Is PlummetingChris Stokel Walker’s book - Youtubers: How Youtube Shook up TV and Created a New Generation of Stars - https://amzn.to/3gGRyCgv Some past episodes that we mentioned during the show that you might want to listen to.  Not So Little Monster of YouTube Audiences Creating a SAfe Streaming Environment for Kids with Kidoodle’s Brenda Bisner Tubular Trends with Denis Crushell - The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide and podcast editing by Joe Pacheco
Paladin Roll with James Creech
May 13 2020
Paladin Roll with James Creech
Hello video insiders! Hoping that you're keeping safe and sane. Like many of you, we’re just keeping on, keeping on doing our work, plugging away during these quarantine times. This week we welcome James Creech from Paladin Software as our first ever 3 people real-time interview. James is the co-founder & CEO of Paladin Software, the essential influencer marketing platform for agencies and media companies. Prior to Paladin, James served as SVP, Growth of Bent Pixels, where he led the company's strategy, sales, and business development efforts. James was employee number 5 at Channel Factory where he helped grow the video ad tech company to 40+ employees. He’s also worked with Blizzard Entertainment’s Global Planning & Support team on project management, process improvement, and globalization initiatives. James is a fellow podcaster, actually one of the OG in the online video ecosystem with the All Things Video podcast. Join us as we discuss James’ career from hosting All Things Video, Channel Factore, and Paladin Software. - How Paladin is different from the competition in the influencer marketing space. - James’ view on the current state of influencer marketing. - What’s changed in the landscape for online influencers. - James’ take on influencer video platforms to watch. Is Instagram on the way out? - What to expect in regards to direct monetization on social video platforms. - His thoughts on the history and current state of YouTube multi-channel networks. ..and his new venture, Measure Studio which is a beautiful analytics tool for Facebook, YouTube, and Instagram that's an affordable solution for independent online creators and influencers. Show Notes: - Measure.Studios Social video analytics - Paladin Software - All Things Video Podcast  - James Creech on Linkedin **The Video Insiders Podcast is available on all major podcast players. Visit [VideoInsiders.fm](https://videoinsiders.fm) here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow us on Twitter. Tom is @channel_fuel and Carlos is @carlospache_co](https://twitter.com/carlospache_co). If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide and podcast editing by Joe Pacheco
Tubular Trends with Denis Crushell
Apr 30 2020
Tubular Trends with Denis Crushell
Welcome to a new corona-times Video Insiders podcast episode. This week we welcome Denis Crushell to the show to talk trends and analytics. Denis is the international managing director at Tubular Labs stands head and shoulders above the competition in terms of web video analytics. Tubular Labs is a real-time video analytics platform that analyses the engagement across millions of online video viewers and tracks billions of videos across platforms like YouTube, Facebook, Instagram, Twitter, and TikTok. Similar to  Google Analytics, Nielsen, ComScore, or BARB for the social video on the web.  Denis has an impressive career path with tons of experience on web analytics and YouTube. Before he was the international managing director at Tubular Labs Denis was the head of sponsorships at YouTube and at Google account manager. Here are some of the subjects that Denis talks to Tom during the show.  Why YouTube is still dominant and what would it take for a video platform to surpass its popularity.How Tubular deals with measurement when viewing activity is often not is the intended audience or a parent’s account.How YouTube’s audience is still growing in Europe and other countries and media companies are increasingly investing in the platform.How Covid-19 has changed content consumption and viewership behavior. What kind of content is being uploaded and watched more during the pandemic? ...and much more.  A bit thanks Denis for taking the time to come to the show. Here are some of the links to the Tubular insights and research guides that were mentioned in the show.  Denis’ presentation from VidCon London on the 2020 Social Video Trends & Insights Across Europe. https://tubularlabs.com/research-guides/vidcon-london-2020-social-video-trends-insights-across-europe/Here are all of Tubular’s Covid-19 insights research papers: https://tubularlabs.com/research-guides/Finally, you can follow or reach out to Denis on Linkedin. https://www.linkedin.com/in/denis-crushell-96921417/ - The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide and podcast editing by Joe Pacheco
Creating a Safe Streaming Environment for Kids
Apr 21 2020
Creating a Safe Streaming Environment for Kids
We're back, we're recording from our cushy home bunkers weathering physical distancing but still keeping up with our podcast and our work.  This week we welcome Brenda Bisner, who is the Chief Content Officer of Kidoodle.TV (Owned by A Parent Media Co. Inc.).  Brenda is highly passionate about creating a safe space for kids. As COPPA rules came into play on YouTube creators, saw a  once-lucrative kids channel revenue drop exponentially, forcing them to look for new opportunities. As we might expect, Kidoodle.TV has seen exponential interest as its a place where kids content producers and creators can leverage to offset the loss of revenue.  Brenda talks with Tom about the current kid content landscape, how she's working hard with Kidoodle to make sure kids have a safe place to watch content, and that creators have an additional revenue stream that encourages them to keep doing what they love.  Visit Kidoodle.TV for more information or connect with Brenda on Linkedin.  - The Video Insiders Podcast is available on all major podcast players. Visit VideoInsiders.fm here and subscribe. Thanks to our friends at TubeBuddy for supporting the show. You can use the same pro tools that YouTube professionals like we do to manage multiple channels. Click here for a special offer for Video Insider listeners. Follow Tom at @channel_fuel and Carlos at @carlospache_co on Twitter. If you're a creator or media company looking for help building YouTube channels, managing content ID or need YouTube coaching, you can reach Tom at http://channelfuel.com or Carlos at http://pachworkrights.com  Podcast Music by Planets Collide and podcast editing by Joe Pacheco